Sprout Social

FEBRUARY 28, 2024

But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services.

Social Media 102

Social Media Work Management Marketing Management Media 102

Sprout Social

FEBRUARY 1, 2024

Why you should use a Facebook publishing tool 12 Facebook publishing tools for your brand Find the right Facebook publishing tool for your needs Why you should use a Facebook publishing tool How can a Facebook publishing tool help you? The post 12 Facebook publishing tools for your brand in 2024 appeared first on Sprout Social.

Facebook 97

Facebook Digital Asset Management Tools Branding 97

SmartBrief - Marketing

FEBRUARY 8, 2024

But what can we expect to see happening in DOOH in 2024 and beyond? Top predictions for DOOH in 2024 As 2024 progresses, DOOH advertising is on the verge of transformative changes, driven by technological advancements and evolving market dynamics. Here are my thoughts.

Marketing AI 72

Marketing AI Allocation Mobile Advertising Paid Search Agency 72

Brandpoint

APRIL 3, 2024

Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. By integrating CSR into their ethos, brands can foster positive relationships with consumers and make a meaningful impact on society. Get ahead with industry trends for next year!

PR 48

PR Trends Public Relations Ethics 48

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Many media platforms provide brand lift studies. Get MarTech! In your inbox.

B2B Marketing 104

B2B Marketing Trends B2B Planning 104

Sprout Social

FEBRUARY 29, 2024

NER and semantic search Named Entity Recognition (NER) identifies entities defined in the ML model as important to a business, such as geographic locations, brand names, famous people, etc. Competitor analysis Competitor analysis using AI offers detailed insights into competitors’ strategies and customer perceptions.

Marketing AI 120

Marketing AI Lead Ranking Work Management Lead Scoring 120

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements.

Enterprise Management 91

Enterprise Management Sales Qualified Leads API Hubspot 91

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. Unfortunately, this trend is forecasted to continue as we move into 2024. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

NetLine

APRIL 11, 2024

Introducing NetLine’s 2024 State of B2B Content Consumption and Demand Report For years, NetLine has taken the line that we let the data speak for itself. An Analysis of 6.2 An Analysis of 6.2 If current patterns hold true, we expect demand to double in 2024. million first-party content registrations.

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. Efficiency, Efficiency, Efficiency B2B brands are strategically optimizing their operational processes, with a sharp focus on minimizing manual efforts and amplifying overall productivity.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Top Rank Marketing

NOVEMBER 27, 2023

2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B influencer marketing? While synthetic influencers offer brand consistency, the true game-changer lies in large language models like ChatGPT. AI Insight #1 — Christopher S. ” Christopher S.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

Champion Communications

DECEMBER 15, 2023

As we approach 2024, anticipating the trends that will shape our industry is key. From media monitoring and analysis to content planning and distribution, AI can enhance professionals’ work. 2024 will witness a significant shift towards micro-influencers and nano-influencers.

PR 62

PR Forecasting Campaigns Analysis 62

NetLine

FEBRUARY 15, 2024

This is why NetLine created the 2024 Content Trends & Planning Guide. Your Blueprint for 2024 and Beyond The 2024 Content Trends & Planning Guide is more than just a report; it provides context and direction in the ever-changing world of B2B marketing. In these unprecedented ti- wait, that was during COVID.

Marketing AI 59

Marketing AI Trends Work Management Marketing Management 59

Sprout Social

MARCH 25, 2024

The short-form video format has quickly become a favorite of both brands and consumers. We’ll also talk about the value of using Reel hashtags for Instagram and share tips for finding the best hashtags for your brand. This not only gets you more exposure, but also positions your brand as relevant and up-to-date. Let’s dig in.

Branding 90

Branding Brand Identity Eye-Tracking Viral Marketing 90

Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. Email marketing tools offer list nurturing with segmentation and automation.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? And that’s not going anywhere in 2024. So, what’s different about 2024? “Look over here.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

B2BMarketing.net

MARCH 12, 2024

The only final thing to note before we head into the analysis is to provide a quick overview of how the survey works. In short, we provide a list of 19 trends (including definitions) and ask the same question each time: how focused are you on the following trend in 2024? Employer branding / employee experience: Understandably low!

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Bluetext

JANUARY 5, 2024

As we step into a new year, our thoughts revolve around new resolutions, new fad diets, and the colder months ahead—but what we should be thinking about are the digital marketing trends of 2024. From cookie consent to 70s nostalgia, there are several digital marketing and design trends to look out for in 2024.

Forecasting 40

Forecasting Paid Content Marketing AI Allocation 40

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Thinkers360

MARCH 15, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Latin America). Congratulations to all who participated! Want to be on this list or know others who should be on this live and annual leaderboard? Join us today !

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63

sagefrog

NOVEMBER 8, 2023

With the growing contest between heavy-hitting brands, capturing attention in a saturated atmosphere can be challenging for B2B healthcare marketers. The question is, which methods, tools, and strategies are succeeding in the healthcare marketing industry now and which will prove successful in 2024?

Trends 52

Trends B2B Marketing Paid Search Agency Account Based Marketing 52

B2B Marketing Exchange

NOVEMBER 21, 2023

coming this February 26-28, 2024). The post Your #B2BMX Thanksgiving Appetizer: 2024 Sessions Sneak-Peak! You’ve probably already seen some emails, LinkedIn posts and updates about our biggest event of the year: The B2B Marketing Exchange (#B2BMX) in Scottsdale, Ariz. We’re offering a 40% off discount to groups of three or more!

Account Based Marketing 52

Account Based Marketing Peer-to-peer Enterprise Management ABM 52

SocialPilot

DECEMBER 6, 2023

In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. If you are a marketer or a brand looking to outrank competitors, you need to focus on content creation, publishing, brand voice, posting consistency, and performance monitoring, among other key elements.

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

SalesIntel

JANUARY 15, 2024

But, to choose the best from the rest, you need to understand the ins and outs of B2B data going into 2024 and beyond. In 2024, data enrichment will emerge as the linchpin for companies seeking a competitive edge and sustainable growth in their B2B endeavors. This article covers all that you need to know about B2B data.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

Huptech Web

MARCH 15, 2024

Satisfied customers are more likely to return in the future and recommend the brand to others, directly impacting the sales revenue. When shoppers shop consistently with your brand, they are more likely to repeatedly purchase, which converts into sustained sales growth over time. The post Do Shipping Discounts Increase Sales in 2024?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Digilant

JANUARY 23, 2024

By proactively providing delivery updates based on predictive analysis, FedEx sets a new standard in customer communication. This not only enhances the customer experience but also builds brand trust and loyalty. The post NRF Retail’s Big Show 2024: How Technology is Redefining Retail and Advertising appeared first on Digilant.

Advertisements 52

Advertisements Advertising Funnel Advertising Loyalty 52

Bluetext

JANUARY 29, 2024

Careful market analysis and years of industry expertise amongst Bluetext marketing specialists reveal AI technology, increased investment from SMBs, and enterprise risk quantification are expected to impact cybersecurity provider marketing strategies in 2024. Read our blog on the 2024 Future Forecast from Bluetext.

Forecasting 26

Forecasting Trends Enterprise Management SMB 26

SocialPilot

DECEMBER 6, 2023

With that number, Facebook is a crucially important platform for brands and marketers to win the algorithm and reach a wider audience. With this analysis, TikTok ranks videos for every individual user. The brand interacts with its audience every time and triggers interactions with quizzes, questions, and fandom trends.

Social Media 83

Social Media Paid Content Media Lead Ranking 83

Huptech Web

MARCH 1, 2024

Offers detailed and technical analysis of page’s load time and performance. Moderate; more technical interface, but provides in-depth analysis. Users looking for a blend of detailed analysis and actionable recommendations Technical users needing detailed performance diagnostics and testing under various conditions.

Lead Scoring 52

Lead Scoring Lead Ranking Tips Best Practices 52

Optinmonster

APRIL 4, 2024

But why should you trust our analysis? AWeber fetches the web page’s title, description, and image to create an attractive preview, which you can adjust to suit your branding. The post 6+ Mailchimp Alternatives to Crush Email Marketing in 2024 appeared first on OptinMonster.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Martech

APRIL 3, 2024

Fortunately, because subreddits are topic specific it is easy for brands to avoid those. Dig deeper: Reddit testing new tools to help brands boost engagement Usage Average 73 million daily active users (DAUs) in Q4 2023. billion DAU across all apps in January 2024. Pinterest 498 million DAU in January 2024. 44% of U.S.

Mobile Advertising 82

Mobile Advertising Social Media Aggregators Communities 82

Top Rank Marketing

DECEMBER 8, 2023

Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. How Do B2B SaaS Companies Determine Pricing?

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Valasys

JANUARY 25, 2024

In the swirling tides of the digital landscape, where trends shift like sand and attention spans dwindle to fleeting seconds, establishing a resilient brand identity has become an imperative. Demystifying AI-Powered Branding: A Symphony of Data and Creativity AI-powered branding isn’t simply AI sprinkled on existing marketing tactics.

Marketing AI 40

Marketing AI Branding Brand Identity Ad Building 40

Martech

APRIL 9, 2024

Google has repeatedly delayed the complete deprecation of third-party cookies, although at the beginning of 2024 it did roll out the option to opt out to some 1% of Chrome users worldwide. Brands, agencies, and publishers are planning to grow their first party data-sets at a rate almost double two years ago (71% vs. 41%).

Privacy 105

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 105

Digilant

DECEMBER 7, 2023

Along with an analysis, to help capitalize on these trends, we’re offering tangible solutions and tactics you can implement in your media strategy. Not only will this boost performance, but it will also improve the user experience, leaving a positive connotation between your brand and the consumers. Let’s dive in. 1.

Advertisements 59

Advertisements Advertising Marketing AI Trends 59

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 In a typical year, running social media for a brand account is complex. Will brands sit this one out?

Social Media 114

Social Media Social Marketing Media Planning 114

Salesforce Marketing Cloud

JANUARY 2, 2024

With AI infiltrating nearly every aspect of our lives in 2023, sales leaders saw huge industry transformations — automation, data analysis, and enhanced productivity for starters. With AI helping to automate much of the data analysis process, you can get the insights you need faster than ever before.

Trends 69

Trends Top of Funnel Cold Calling Trust Marketing 69