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2024 Predictions: Social media’s evolution

Martech

Here are some ways that marketers will leverage social media in 2024. Yet, X saw the grand exit of big tech and entertainment brands last year. Social users’ top types of branded content on social channels include content that is meant to entertain (47%) and educational content (42%) — both are content types YouTube specializes in.”

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Top 50 Global Thought Leaders and Influencers on Security 2024

Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Security for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

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The 2 Big Commitments Marketers Must Make in 2024

Content Standard

When I think about this trajectory and how it’s accelerating into 2024, it’s evident that marketing leaders must make two fundamental commitments to continue driving business growth. Brands who come out winners refocus and spend significantly more on marketing in a down economy than even in periods of growth.

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5 Personal Branding Tips For You to Stand Out in 2024

SocialPilot

One of the best personal branding examples that I see happening everyday is, when one of my room mates asks me if I’ve seen their iPhone or if we have any band-aids. Not all phones are iPhones and not all bandages are Band-Aids but these brands have become so popular that they’ve overtaken the noun, how crazy is that?

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Survey: What’s top of mind for large retailers in 2024?

SmartBrief - Marketing

The same research team also explored some forward-looking aspects, including which priorities of large retailers will shape 2024 ecommerce planning. Here are key takeaways for retail brands to consider as they head into the new year: Large retailers are implementing commerce generative AI strategy.

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Top Email Conference Takeaways to Implement in 2024

Litmus

The Litmus Team divided and conquered a fair amount of conferences this year ( including our own ) and did a round-up of our favorite takeaways and how to incorporate them into your 2024 email marketing strategy. We can only assume 2024 will be nuclear!) AI is extraordinary, but how do we use it for email? What worked and what didn’t?

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5 Marketing Trends You Need to Know About Now for 2024

Navigate the Channel

2024 is right around the corner, and the marketing landscape is set to undergo significant changes. In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 Additionally, videos allow brands to tell their story in a captivating way.