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Top Email Conference Takeaways to Implement in 2024

Litmus

With so many conferences to choose from throughout the year, it’s challenging to prioritize which ones to attend and which to sit out on (and feel FOMO ) while patiently waiting for recordings and recaps. We can only assume 2024 will be nuclear!) And with that, the 2023 marketing conference season has ended!

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Five Takeaways from Advertising Week 2023

Digilant

Otniel Calderon, Digilant Sales Engineer, attended the conference and noted a significant focus on Advanced TV*. These clean rooms combine data from all services – including offline data – which is then anonymized and aggregated into user and demographic groups.

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11 realizations from testing Search Generative Experience

Kevin Indig

Google, for instance, could face a $6-billion hike in expenses by 2024 if ChatGPT-like AI were to handle half the queries it receives with 50-word answers, analysts projected. This week, Microsoft introduced Windows Copilot, which combines the power of Chat GPT (+ plugins) with Bing Search, at its developer conference Build [ link ].

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Marketer Showcase: Jacqueline Schklar, B2B Marketing Buzzword Killer

NetLine

I had a lot of rejection at first because of my strong background focused on media, but then social media happened, and I dove in head first by creating a popular aggregate site for women in comedy, and grew my SEO and promotion chops. This report is a must-read for all B2B digital marketers.

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How AI Is Transforming Enterprise SEO

Brightedge

Recognizing this need, we at BrightEdge ensured that our SearchIQ technology was available to all customers at last year’s user conference, SHARE23, to provide access to this vital information. We are enthusiastic about the innovations 2024 will bring and are committed to working together to make this year our most innovative yet!

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So Close – Next Gen Precision Marketing!

Digital Marketing World Forum

E-commerce is booming and will hit 70% of consumers by 2024. Or alternatively cash back aggregators such as iBotta , Fetch Rewards and the likes. For more information and to register , please visit the conference website. We’re all well aware of the massive disruption the CPG space is going through.

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AI and Full Journey Support Highlight HubSpot’s Latest Moves

ANNUITAS

HubSpot recently held their annual Inbound user conference in Boston. At the conference the marketing automation company, turned CRM company … now turned “Customer Platform” company, revealed more about their platform, including how AI and “Smart CRM” will make their platform more powerful for everyday users.