Martech

NOVEMBER 14, 2023

As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. My agency, RPE Origin, released a study with Ascend2 that assessed how enterprise email marketers used and thought about AI in general and generative AI in particular. Fast-forward to October 2023.

Planning 124

Planning Marketing AI Enterprise Management Work Management 124

Marketri

JANUARY 10, 2024

As a marketing agency, we have access to a wide range of marketing leaders – both internal and external. To start out 2024, we decided to tap into the collective wisdom of a diverse group marketing leaders. What do you think will be the “next big thing” in marketing in 2024? The field of marketing is ever evolving.

Paid Search Agency 62

Paid Search Agency Advertising Agencies CMO Ethics 62

Digilant

JANUARY 17, 2024

In the last installment of our 2024 Partner Predictions series, we met with Crissie Perez, Head of South, Midwest, and West Emerging Sales, at Samsung Ads to discuss her predictions for CTV advertising in 2024 and beyond. The post 2024 Partner Predictions with Samsung Ads appeared first on Digilant. Let’s dive in.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ads Funnel Advertising 59

SmartBug Media

MARCH 7, 2024

As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. Klaviyo has been our trusted partner and continues to provide innovative solutions to help our clients reach their business goals.

Product 59

Product Marketing Management SMS Customer Satisfaction 59

The Lead Agency

APRIL 14, 2024

You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

B2BMarketing.net

MARCH 12, 2024

After all, delivering a targeted, personalized message that actually helps a customer is unlikely to go out of fashion any time soon. This survey asks both client-side and agency-side marketers how focused they are on a series of “trends” that we see dominate the marketing headlines. First things first. Who did we survey?

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

BOP Design

NOVEMBER 14, 2023

Our insights into these seven trends draw from our agency’s experiences, including client demands, industry research, and adjustments to policies set forth by tech behemoths like Google. Let’s have a look at the trends shaping the future of B2B web design in 2024. How can you include long-form content on your B2B website?

Design 94

Design Trends Marketing Websites B2B 94

SmartBug Media

JANUARY 25, 2024

As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. Utilizing these new and updated integrations helps customers grow better with HubSpot.

Hubspot 59

Hubspot Product Paid Search Agency Ideal Customer Profiles 59

SmartBug Media

JANUARY 25, 2024

As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. Klaviyo has been our trusted partner and continues to provide innovative solutions to help our clients reach their business goals. All paying Klaviyo customers now have access to Email AI.

Product 59

Product Ideal Customer Profiles Advertising Agencies Paid Search Agency 59

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. However, in 2024, there’s a shift towards targeting the upper funnel. In 2024, we’ll see more creativity with videos, such as posting clips on Facebook or LinkedIn to funnel new subscribers to your YouTube channel.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Sprout Social

JANUARY 24, 2024

Hashtags help your content become part of a larger, dynamic conversation happening on LinkedIn. Adding hashtags to your page helps it pop up in relevant search results. Help your posts rank for relevant keywords by sprinkling in carefully selected hashtags.

Linkedin 114

Linkedin Trends Eye-Tracking Marketing Agencies 1 114

Spiralytics

MARCH 13, 2024

We’ve ranked them according to their subscriber count from 2020 to 2024. Top 20 Most Subscribed YouTube Vloggers in the Philippines (2024) When it comes to digital marketing , Filipino YouTubers can be an ace up your sleeve. Rank Channel Subscriber Count 1 Raffy Tulfo In Action (@RaffyTulfoInAction) 27.3 4 Ranz Kyle (@ranzkyle) 15.2M

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

sagefrog

JANUARY 17, 2024

The new DC location is helping Sagefrog grow its geographic footprint in the Northeast region, allowing the company to connect with exciting partners in technology, biotechnology, finance and consulting, the nonprofit sector, and many other dynamic fields.

Advertising Agencies 62

Advertising Agencies Paid Search Agency Ad Agencies Conference 62

Champion Communications

DECEMBER 15, 2023

As a B2B Tech PR agency, we have seen our clients undergo exponential change and growth over the last 4 years – consequently, we have also adapted. As we approach 2024, anticipating the trends that will shape our industry is key. 2024 will witness a significant shift towards micro-influencers and nano-influencers.

PR 62

PR Forecasting Campaigns Analysis 62

sagefrog

JANUARY 31, 2024

Medical device companies, payers and health plans, healthcare software developers, and other members of the bustling B2B healthcare market are eager to experiment with artificial intelligence in 2024 to revolutionize everything from enhancing diagnostics to streamlining operations.

Marketing AI 57

Marketing AI Work Management Marketing Management Trends 57

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Digital super-marketer Neil Patel’s recent email to his million-plus subscribers said brand authenticity and consistency are critical for 2024. Some B2B SaaS businesses contract with marketing agencies to create marketing strategies.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. Unfortunately, this trend is forecasted to continue as we move into 2024. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

sagefrog

JANUARY 17, 2024

The new DC location is helping Sagefrog grow its geographic footprint in the Northeast region, allowing the company to connect with exciting partners in technology, biotechnology, and many other dynamic fields. The post Sagefrog Leaps into 2024 with New DC Office appeared first on Sagefrog Marketing Group, LLC.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Conference 52

Sprout Social

FEBRUARY 1, 2024

Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Its visually appealing content calendar can help keep your social media team organized each time you schedule another batch of content.

Facebook 97

Facebook Digital Asset Management Tools Brand Identity 97

SalesIntel

APRIL 17, 2024

Automation helps your business by sending personalized emails, organizing who gets them, planning when to send them, and tracking how well they work. Improved lead generation and nurturing: B2B email marketing automation helps you collect and nurture leads through personalized emails. What is B2B Email Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

sagefrog

NOVEMBER 8, 2023

You need to know precisely how to best position your products and services in the upcoming year—and now is the time to evaluate your current methods and look ahead to 2024 to stay ahead of the curve. Choosing Expert Help B2B marketing can be complicated, especially in the healthcare B2B industry.

Trends 52

Trends B2B Marketing Paid Search Agency Account Based Marketing 52

ClearVoice

SEPTEMBER 22, 2023

The Top 5 Financial Content Ideas for 2024 Get inspiration from these financial content ideas to help take your marketing strategy to the next level. By addressing your target audiences’ need to learn more about sustainable investing with comprehensive guides, you help thoroughly educate them in these areas.

Marketing AI 52

Marketing AI Marketing & Strategy Work Management Content 52

SocialPilot

FEBRUARY 29, 2024

Businesses turn to social media management services to leverage the expertise of professionals to help create effective social media strategies and navigate the complexities. We will help you navigate the murky waters of social media management pricing models. But fear not, this guide has the answers you seek. Phew, that’s a lot.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Social Media 52

Top Rank Marketing

JANUARY 5, 2024

[Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

The Customer

JANUARY 22, 2024

We should give our agencies the chance to play and breathe to allow the creative process and AI to go places we might not have thought of.” Jeff, well known in the agency and media worlds after a tenure at Omnicom now founder of consultancy MediaWhiz, LLC, is a longtime CES attendee. Then you had Japan with Sony and Toshiba.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Management CMO 64

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Huptech Web

DECEMBER 14, 2023

You as a business owner should be aware of thеsе statistics because it helps in; Spotting markеt trеnds Sеgmеnting consumеrs Pеrformancе еvaluations Forеcasting and planning Supporting dеcision-making Undеrstanding usеr bеhaviors And much more! The post 50+ Must Know Digital Marketing Statistics For 2024 appeared first on Huptech Web.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Bluetext

JANUARY 26, 2024

There are many ways to help your brand evoke the message of sustainability. You can do so by finding a local branding agency to avoid long-distance travel or sourcing a local printer to avoid shipping produced materials over long distances. The post Establishing Sustainable Branding 2024 appeared first on Bluetext.

Brand Identity 37

Brand Identity Branding Trade Show Paper 37

Martech

APRIL 5, 2024

Chase’s advantage is transactional first-party data, which allows brands and agencies to target based on purchase history. Dig deeper: 2024 Predictions: Retail media networks Early adopters. Dig deeper: Why we care about retail media networks Data. RMNs have that data too, but only within their specific stores and owned channels.

Advertising Agencies 107

Advertising Agencies Media Verticals Paid Search Agency 107

Bluetext

JANUARY 29, 2024

Careful market analysis and years of industry expertise amongst Bluetext marketing specialists reveal AI technology, increased investment from SMBs, and enterprise risk quantification are expected to impact cybersecurity provider marketing strategies in 2024. Read our blog on the 2024 Future Forecast from Bluetext.

Forecasting 26

Forecasting Trends Enterprise Management SMB 26

SocialPilot

DECEMBER 6, 2023

Creating a visualization of this information is a great exercise to help you decide what it is that sets you apart. Write out a plan to help you develop each section and stick to it. Ask any consultant or agency and they’ll tell you the referrals that they get from past clients are the most qualified leads they come their way.

Personalization 89

Personalization Brand Identity Branding Tips 89

illumin

NOVEMBER 20, 2023

Advertising agencies commonly use a demand-side platform (DSP) to manage programmatic media buying. They work with advertising agencies, media sales representatives, and various platforms to secure the best rates and placements for the campaign. These stages help advertisers strategize, execute, and evaluate their media buying efforts.

Buy 52

Buy Advertising Agencies Media Paid Search Agency 52

sagefrog

JANUARY 3, 2024

The curtains are closing on yet another remarkable chapter in the history of one humble marketing agency. The Davey Awards recognizes exceptional work from top agencies worldwide, receiving nearly 4,000 entries each year, and Sagefrog was honored in the “Integrated Campaign – Diversity, Equity & Inclusion” category.

Demand Generation Agencies 109

Demand Generation Agencies Advertising Agencies Paid Search Agency Marketing Automation Services 109

Walker Sands

MARCH 13, 2024

What’s interesting about my specific experience is that while the vast majority of the agency integration has gone very smoothly, there has been a LOT to learn or gain experience with. These goals help shape and prioritize day-to-day tactics and responsibilities. How are things going so far? It’s a motivating force!

Demand Generation Agencies 110

Demand Generation Agencies Demand Generation Demand Advertising Agencies 110

Square 2 Marketing

DECEMBER 22, 2023

How do I know if my agency is adding value and helping us? How do I know if my marketing is working? We get this question every week. Another common question.

Paid Search Agency 83

Paid Search Agency Advertising Agencies Ad Agencies Marketing 83

SocialPilot

JANUARY 11, 2024

Now with the latest LinkedIn features like a native video feed, robust targeting tools, and stories, small businesses and agencies have good resources for engagement with the audience on LinkedIn. GET STARTED FOR FREE One of the factors that can help you get maximum engagement is finding out when is the best time to post on LinkedIn.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

SmartBrief - Marketing

MARCH 17, 2024

Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue. According to news outlet Semafor , 2024 is poised to mark the emergence of the first major influencer-driven election.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98