Bluetext

JANUARY 5, 2024

As we step into a new year, our thoughts revolve around new resolutions, new fad diets, and the colder months ahead—but what we should be thinking about are the digital marketing trends of 2024. From cookie consent to 70s nostalgia, there are several digital marketing and design trends to look out for in 2024.

Forecasting 40

Forecasting Paid Content Marketing AI Allocation 40

SocialPilot

JANUARY 15, 2024

While some critics are busy forecasting the demise of Snapchat, the platform is booming with the GenZ crowd, adamant about keeping their streaks alive. Snapchat accounts for less than 2% of the US digital advertising market. But why is advertising on Snapchat beneficial? million people through advertising.

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Statistics Business Customer Satisfaction Stats 72

Top Rank Marketing

JANUARY 5, 2024

[Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. How Can I Monitor the Performance of Pay-Per-Click (PPC) Advertising Campaigns?

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Paid Content Statistics Paid Search Agency Advertising Agencies 52

Top Rank Marketing

DECEMBER 8, 2023

MediaPost Optimism for 2024 With 61% of Marketers Expecting Business to be Better [WARC Report] 2024 is set to see global marketing investments top the $1 trillion mark for the first time, with that investment growing by some 8.2 percent from 2022, with 11.6 percent from 2022, with 11.6

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Newsletter B2B Marketing Linkedin Studies 97

Thinkers360

FEBRUARY 9, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Predictive Analytics for 2024. 12 Eric Wilson Institute of Business Forecasting and Planning Contact Eric Wilson Score: 31.16 12 Eric Wilson Institute of Business Forecasting and Planning Contact Eric Wilson Score: 31.16

B2B Thought Leadership 52

B2B Thought Leadership Analytics Lead Scoring Lead Ranking 52

Martech

MAY 18, 2023

in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from eMarketer. growth in 2024, the forecast said. Connected TV (CTV) advertising keeps charging ahead. Social network display advertising is about a quarter of total digital spending. It is projected to rebound to 11.2%

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Spending Ads Emarketing Forecasting 112

The Customer

JANUARY 22, 2024

To make a little sense of it, I brought a few of the bright minds I know from marketing, and advertising to offer additional perspectives and walk and talk together. (Of And in between are myriad “off campus” activations and panel discussions created by vendors to trade associations. That,” he added, “is the tech that matters.”

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Advertising Agencies Paid Search Agency Marketing Management CMO 64

Full Circle Insights

DECEMBER 26, 2023

Navigating the Salesforce Campaign Attribution Landscape Trends to Watch in 2024: Part 2 As we step into 2024, the ever-evolving realm of marketing attribution continues to be a puzzle that the industry is eager to solve. In this second part of our exploration, we delve into another trend that’s poised to shape the narrative in 2024.

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Marketing Attribution Full Circle Insights Campaigns Lead Ranking 52

Choozle

MARCH 20, 2024

In a world where cookies no longer reign supreme, savvy advertisers are charting new courses for success. Remarkably, in 2024 99% of US households now have at least one streaming service subscription, a notable jump from the 52% reported in 2015. In 2023, enthusiasm for Connected TV (CTV) took the spotlight for advertisers.

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Advertising Agencies Advertisements Advertising Allocation 73

Top Rank Marketing

DECEMBER 29, 2023

percent rise in year-over-year advertising spending during November 2023, the U.S. ad market grew for the eighth month in a row, with digital advertising continuing to see greater growth than the traditional sector, according to newly-published analysis of interest to B2B marketers.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

SmartBrief - Marketing

JANUARY 23, 2024

In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. With its direct-to-consumer approach, precise targeting capabilities and impressive results, CTV advertising offers brands new opportunities to connect with target audiences. billion in 2024.

Marketing Strategy 80

Marketing Strategy Marketing & Strategy Paid Search Agency Privacy 80

Top Rank Marketing

AUGUST 18, 2023

percent figure from the same period in 2022, while 2024 has been forecast as the year when B2B events will experience a full recover, according to newly-published report data. B2B Exhibitions Move Forward in “Dramatic Improvement” B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Thinkers360

MARCH 22, 2024

She is featured in Thinkers360’s annual leaderboards: Top 50 Global Thought Leaders and Influencers on Mobility 2024 , Top 50 Global Thought Leaders and Influencers on Digital Transformation 2023 and 125 Podcasts from Thinkers360 Thought Leaders You Should Listen To in 2024 to name just a few.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Spiralytics

JANUARY 31, 2023

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. As a result, the country is becoming a breeding ground for innovative marketing strategies revolving around the format, such as podcasting advertising and influencer marketing.

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Statistics Paid Search Agency Planning Advertising Agencies 160

Top Rank Marketing

SEPTEMBER 1, 2023

Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact Worldwide advertising spending is expected to expand by some 4.4 percent expansion in 2024 that would see spending topping the $1 trillion mark, according to newly-published forecast data. percent during 2023, reaching $963.5 billion, with an addition 8.2

Paid Content 110

Paid Content B2B Marketing B2B Planning 110

Top Rank Marketing

DECEMBER 20, 2023

It’s been forecast for years, but most marketers anticipate 2024 to be the year it crumbles. Trendspotting What will we be searching for in 2024? As a Pinterest advertiser, you can sponsor trend packages on specific boards. Focus on creating helpful content that answers questions. Research keyword trends and topics.

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Paid Content Search Marketing Promotion Advertising Agencies 114

QuanticMind

SEPTEMBER 19, 2023

And that trend is snowing no signs of slowing: The 2024 presidential elections are forecast to see 80% more CTV/streaming ad spend than the 2022 midterms, hitting $1.8 How can political advertisers embrace this rapid growth and ensure they’re effectively connecting with voters where and when they’re watching video?

Advertisements 52

Advertisements Advertising Forecasting Trends 52

Top Rank Marketing

AUGUST 25, 2023

Marketing Dive Video Continues To Drive Programmatic Spending Growth By 2025 video advertising spending is expected to hit $96.06 billion, well ahead of other digital display advertising spending of $71.72 billion, with video spending in 2024 expected to reach $85.52 billion, according to newly-published forecast data.

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Newsletter Spending Linkedin B2B Marketing 93

Top Rank Marketing

AUGUST 4, 2023

billion by 2027, with smaller growth forecast for the coming years, as the trade show sector represented the fastest B2B market segment, according to newly-published report data. B2B media market is expected to see 4.7 percent growth during 2023, totaling some $85.04

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B2B Marketing Budget Programs ROI B2B 92

Martech

DECEMBER 7, 2023

Now, this week’s AI-powered martech releases: Yahoo Advertising’s Yahoo Blueprint is a central AI suite for optimizing campaign performance. It offers data visualizations, bidding & forecasting precision, audience insights, predictive audiences, and customer value optimization.

Marketing AI 109

Marketing AI Multi-Channel Customer Satisfaction FAQ 109

chiefmartech

JANUARY 1, 2024

Welcome to 2024! The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. I expect this will be a transformative year in martech.

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Aggregators Work Management Marketing Management Account Based Marketing 109

Matchcraft

MARCH 28, 2023

In this challenging economic climate, digital advertising is set to become an increasingly important area for businesses looking to stand out and reach buyers. In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023.

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Advertising Agencies Advertisements Advertising Trends 98

illumin

OCTOBER 16, 2023

in 2024, continuing to grow and hold its critical spot in the ad market. But the focus on mobile ads is starting to shift, with the share of retail ad spend on mobile forecasted to increase slightly from 63.5% This is clearly demonstrated by the ownership the sector has over the entire advertising industry. this year and 14.2%

Spending 52

Spending Paid Search Agency Ads Emarketing 52

Choozle

MARCH 15, 2024

Retail media is taking a strategic position in the digital advertising space, emerging as a powerful, future-proof channel to bring brands closer to their target audiences. According to a recent forecast by eMarketer, omnichannel retail media ad spend is set to hit $59.98 billion in 2024. What is retail media?

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Media 62

QuanticMind

SEPTEMBER 29, 2023

Meta Releases New Ad Tools for the Holidays [:02] Speaking of holiday shopping , Meta is adding new ad optimization tools to its Business Manager suite, aimed at giving better control to advertisers looking to maximize performance in Q4. The feature will fully launch as part of a new Google Ads experience in 2024.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

ClickZ

JANUARY 8, 2021

But the technology that was once seen as a novelty is now rapidly entering the mainstream and is forecast to grow from over $13 billion this year to more than $67 billion by 2024. Finally, AR can be fully integrated into advertising campaigns to connect deeply with consumers and boost conversions by up to 40%.

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Planning Bandwidth Mobile Advertising Forecasting 145

Madison Logic

JANUARY 3, 2024

At the top of many 2024 B2B marketing prediction lists is the mass adoption and implementation of generative artificial intelligence (genAI) across marketing collateral. Predictive modeling takes your campaign measurement and optimization a step further by using historical data and machine learning algorithms to forecast future outcomes.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Kevin Indig

MAY 29, 2023

In a pitch, SEO forecasting can be a game changer, setting you apart from the competition. Their forecasting tool translates your ranking goals into sessions and conversions, making it easier for you to show the value of your proposal. You'll see successful forecasting in action through real-life use cases and best practices.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

RebelMouse

AUGUST 3, 2023

This data is often used by businesses, marketers, advertisers, and other organizations to supplement their own data, enabling them to gain insights into broader audience segments, target specific demographics, and improve ad targeting. Enhanced predictive analytics to forecast user behavior.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

RebelMouse

AUGUST 3, 2023

This data is often used by businesses, marketers, advertisers, and other organizations to supplement their own data, enabling them to gain insights into broader audience segments, target specific demographics, and improve ad targeting. Enhanced predictive analytics to forecast user behavior.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

Outgrow

DECEMBER 17, 2020

Paid Advertisement Trends & Statistics Post COVID. Now let’s have a look at how online advertising has been affected by the Coronavirus pandemic: 8. According to reports , digital advertising spends in the UK fell by 5% YoY in the first half of 2020 compared to H1 2019. 20% adjusted their Key Performance Indicators (KPIs).

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

PureB2B

JUNE 23, 2021

AI is increasingly being integrated into advertising platforms, allowing publishers and advertisers to interact with more efficiency, speed, and accuracy – all at a pre-determined price point. In 2021, the amount spent on video advertising is expected to continue rising. Videos can be entertaining and educational.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Stevens & Tate

AUGUST 10, 2020

Hulu Launches Beta for Self-Serve Advertising Platform. Hulu has recently launched a self-service advertisement program eligible for any company with a minimum ad budget as low as $500. He expresses optimism for the future of advertisements on Twitter through the advantage the platform has for live events.

Trends 64

Trends Spyware Work Management Paid Search Agency 64

Martech

MARCH 5, 2024

HubSpot’s February 2024 releases are paving the way for a transformative leap in digital marketing, sales efficiency and customer service excellence. February brought updates that introduce groundbreaking forecasting tools and service enhancements. Superpowered sales forecasting with AI.

Forecasting 102

Forecasting Enterprise Management Marketing Management Hubspot 102

Conversica

DECEMBER 20, 2022

forecast accuracy on global economic cycles, believe it or not. This means that we might see 2024 budgets get more healthy in anticipation of a recovery. Instead, they rely on their marketing and advertising to entice customers into their digital stores. We should expect a slowing down of GDP growth throughout most of the year.

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Enterprise Management Work Management Budget Programs Lead Ranking 98

Outbrain

AUGUST 1, 2022

By 2024, global online advertising spend is forecast to reach over $350 billion. When it comes to PPC – AKA Pay-Per-Click, or paid advertising – it’s really a matter of “be there, or be square.” With native advertising, PPC professionals can expand their reach and get exposure to millions of consumers on the open web.

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Paid Content PPC Course Best Practices 29