B2BMarketing.net

MARCH 12, 2024

This survey asks both client-side and agency-side marketers how focused they are on a series of “trends” that we see dominate the marketing headlines. 60% of respondents were client-side, with 38% agency-side (remaining selected other). Let’s start by looking at the combined agency-side and client-side results.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. We are seeing brands embrace the idea of sending value emails earlier in customer journeys,” said Andrei Marin, co-founder of email marketing agency CodeCrew.

Email Marketing 131

Email Marketing Marketing AI Enterprise Management Work Management 131

Thinkers360

APRIL 20, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Retail for 2024. 7 Christine Russo Retail Creative and Consulting Agency Contact Christine Russo Score: 41.73 com The post Top 50 Global Thought Leaders and Influencers on Retail 2024 first appeared on Thinkers360. 19 Ahmad M.

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. Brands, agencies, and publishers are planning to grow their first party data-sets at a rate almost double two years ago (71% vs. 41%).

Privacy 123

Privacy Paid Search Agency Ads Privacy Protection 123

SmartBug Media

APRIL 12, 2024

As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. Welcome to our blog series, where we highlight some of the latest updates from HubSpot!

Hubspot 59

Hubspot Enterprise Management Product Paid Search Agency 59

illumin

DECEMBER 1, 2023

Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. With programmatic, marketers use an algorithm to better understand the best placements to spend their ad money, making more informed and impactful decisions. Disney is one network that is already ahead of the curve here.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

illumin

JANUARY 9, 2024

While retail media has been long established as critical to promoting goods and services at the bottom of the marketing funnel, larger media agencies have recently started to pay it the attention it deserves. Some of the most common types of retail media include online ads, in-store signage, free samples, loyalty card offerings, and coupons.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Read more here. Read more here. Patrick’s Day and college basketball.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Marketri

JANUARY 10, 2024

As a marketing agency, we have access to a wide range of marketing leaders – both internal and external. To start out 2024, we decided to tap into the collective wisdom of a diverse group marketing leaders. What do you think will be the “next big thing” in marketing in 2024? The field of marketing is ever evolving.

Paid Search Agency 62

Paid Search Agency Advertising Agencies CMO Ethics 62

Martech

DECEMBER 19, 2023

As you head into 2024, here are six books to put on your reading list. Among his roles: restaurant owner, creative agency leader, conference host and the author of four cookbooks. Oh, you’re doing a Super Bowl ad? Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Paid Search Agency 124

Paid Search Agency Classified Ads Advertising Agencies Work Management 124

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? And that’s not going anywhere in 2024. So, what’s different about 2024? The sky is the limit.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Top Rank Marketing

JANUARY 5, 2024

percent of overall digital ad spending in the U.S., percent of overall digital ad spending in the U.S., and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google.

Paid Search Agency 110

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 110

Marketri

JANUARY 10, 2024

As a marketing agency, we have access to a wide range of marketing leaders – both internal and external. To start out 2024, we decided to tap into the collective wisdom of a diverse group marketing leaders. What do you think will be the “next big thing” in marketing in 2024? The field of marketing is ever evolving.

Paid Search Agency 62

Paid Search Agency Advertising Agencies CMO Ethics 62

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. AI tools reshape ad creation, providing innovative ways to reach wider audiences. Facebook’s Advantage+ leverages AI to dynamically refine ad targeting based on pixel data, conversion history, and audience engagement.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

SmartBug Media

JANUARY 25, 2024

As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. And finally, they've added a Location Tag feature. They've rolled out some pretty cool features for Instagram. Isn't that handy?

Hubspot 59

Hubspot Product Paid Search Agency Ideal Customer Profiles 59

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Legal & IP for 2024. The Thinkers360 leaderboards are based on member’s personally authored content and experience curated from around the web and added to their Thinkers360 profile, portfolio, and media kit. 4 Patrick J.

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

Thinkers360

APRIL 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Health & Safety for 2024. The Thinkers360 leaderboards are based on member’s personally authored content and experience curated from around the web and added to their Thinkers360 profile, portfolio, and media kit.

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

Thinkers360

APRIL 7, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Diversity and Inclusion for 2024. The Thinkers360 leaderboards are based on member’s personally authored content and experience curated from around the web and added to their Thinkers360 profile, portfolio, and media kit.

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Sprout Social

JANUARY 24, 2024

Adding hashtags to your page helps it pop up in relevant search results. Give them more exposure by adding relevant hashtags. For example, a marketing agency could search for hashtags like #digitalmarketing or #contentmarketing. Head over to your page and click on Edit Page on your left.

Linkedin 114

Linkedin Trends Eye-Tracking Marketing Agencies 1 114

Martech

SEPTEMBER 7, 2023

Google will soon require political ads to disclose when AI-generated images, videos and audio have been used. Political ads using artificial intelligence be accompanied by a prominent disclosure if imagery or sounds have been synthetically altered. The post Google to make political ads disclose AI content appeared first on MarTech.

Marketing AI 121

Marketing AI Paid Search Agency Google Ads 121

chiefmartech

DECEMBER 5, 2023

There was a meme circulating around social media last week of an agency marketer rambling in a “thought leadership” interview on TikTok. Which is my — ha — awkward segue to announce that Frans Riemersma and I have just published Martech for 2024 , an 89-page report on the state of marketing technology as we head into 2024.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. Unfortunately, this trend is forecasted to continue as we move into 2024. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. Understanding this simple yet crucial factor sets apart an effective digital marketing agency. In short, you’ve done nothing at all. In short, you’ve done nothing at all.

Ideal Customer Profiles 111

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 111

SalesIntel

APRIL 17, 2024

Client Ascension’s B2B agency program demonstrates effective sales email strategies. List Management: Tools for managing subscriber lists, including adding, removing, and updating contacts, as well as handling unsubscribe requests. The post The 2024 B2B Email Marketing Automation Guidebook appeared first on SalesIntel.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

sagefrog

DECEMBER 13, 2023

As we roll into 2024, it’s crucial to identify which marketing tactics are most effective for the facilities services industry. Furthermore, LinkedIn allows you to target ads to particular variables, such as job title, company size, and industry. You must prove your value before your would-be customer signs on the dotted line.

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Huptech Web

DECEMBER 14, 2023

of clicks on desktop (SEOClarity) Posts with videos earn more backlinks and see a 157% boost in search traffic (Search Engine People) Paid Advertising PPC traffic converts 50% better than organic site visitors (TechJury) Sponsored product ads have the highest sales-per-click (MediaPost) 65% of Small to Medium-Sized Businesses Run a PPC Campaign.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

illumin

OCTOBER 16, 2023

By far, the retail industry has consistently spent the most ad dollars of any industry in the US and this is set to continue. eMarketer predicts that retail’s “outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital ad market.” of total digital ad spending in the US.

Spending 52

Spending Paid Search Agency Ads Emarketing 52

SocialPilot

FEBRUARY 29, 2024

While this prospect excites social media managers and agency owners, the question to determine how much should the services of your social media management cost lingers in the minds of many. And social media marketing agency for small business are highly in demand because they operate on limited funds. And we are about to change that.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Social Media 52

Martech

APRIL 9, 2024

Google has repeatedly delayed the complete deprecation of third-party cookies, although at the beginning of 2024 it did roll out the option to opt out to some 1% of Chrome users worldwide. Brands, agencies, and publishers are planning to grow their first party data-sets at a rate almost double two years ago (71% vs. 41%).

Privacy 113

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 113

The Customer

JANUARY 22, 2024

That,” he added, “is the tech that matters.” We should give our agencies the chance to play and breathe to allow the creative process and AI to go places we might not have thought of.” Jeff, well known in the agency and media worlds after a tenure at Omnicom now founder of consultancy MediaWhiz, LLC, is a longtime CES attendee.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Management CMO 64

sagefrog

JANUARY 3, 2024

The curtains are closing on yet another remarkable chapter in the history of one humble marketing agency. The Davey Awards recognizes exceptional work from top agencies worldwide, receiving nearly 4,000 entries each year, and Sagefrog was honored in the “Integrated Campaign – Diversity, Equity & Inclusion” category.

Demand Generation Agencies 109

Demand Generation Agencies Advertising Agencies Paid Search Agency Marketing Automation Services 109

The Point

DECEMBER 5, 2023

For example, our agency runs on a Google Workspace account but the domain is unique to us.) I wrote recently on this blog about a general, prescribed approach to the use of purchased lists that leans heavily on personalized sales outreach, paid social ads, display advertising, and content syndication , with bulk sends only as a last resort.

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

Martech

APRIL 5, 2024

RMNs are attractive to advertisers who can send targeted ads based on the retailers’ deep knowledge of their customers, especially loyalty customers. Chase’s advantage is transactional first-party data, which allows brands and agencies to target based on purchase history. Dig deeper: Why we care about retail media networks Data.

Advertising Agencies 114

Advertising Agencies Media Verticals Paid Search Agency 114

illumin

NOVEMBER 20, 2023

It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels. Media buyers place the ads on selected channels and platforms.

Buy 52

Buy Advertising Agencies Media Paid Search Agency 52

Square 2 Marketing

DECEMBER 22, 2023

How do I know if my agency is adding value and helping us? How do I know if my marketing is working? We get this question every week. Another common question.

Paid Search Agency 83

Paid Search Agency Advertising Agencies Ad Agencies Marketing 83

QuanticMind

AUGUST 10, 2023

Here’s what to read from the week of 8/4/23 - 8/10/23 to stay ahead of the curve: AI’s black box problem has clients cautious but curious, agency execs say [:04] Sometimes, Generative AI can feel a bit like magic. Programmatic Ads: Coming Soon To A Theater Near You [:03] Ads at the movies? But programmatic ads at the movies?

Transparency 52

Transparency Paid Search Agency Ads Ad Exchange 52