Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). com The post Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (APAC) first appeared on Thinkers360. Congratulations to all who participated!

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

EveryoneSocial

DECEMBER 15, 2023

I recently joined our partner Khoros for a webinar on the importance of brands rebuilding with trust on social media in 2024. SZ: What should the social media networks prioritize if they want to make up for lost ground in 2024? The biggest opportunity brands have to cut through the noise is to activate those people as brand advocates.

Paid Content 123

Paid Content Social Media Ad Building Media 123

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Now they’re collecting email leads and actively doing email outreach.” Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Get MarTech!

Email Marketing 121

Email Marketing Marketing AI Enterprise Management Work Management 121

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. Traditionally, aiming for something like a 20% improvement in activity or efficiency in marketing, especially during budget constraints, has been normal. Is 2024 about doing more of the same?

Efficiency 122

Efficiency Ideal Customer Profiles B2B Marketing Planning 122

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). com The post Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (EMEA) first appeared on Thinkers360.

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Thinkers360

MARCH 1, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Education for 2024. We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! 3 SJ White Contact SJ White Score: 54.05

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Martech

DECEMBER 27, 2023

Those cookies are retiring in 2024. Google will remain firm on third-party cookie deadlines “While it’s been pushed back in the past, Google will remain firm on its 2024 deadline to remove cookies in Chrome,” said Yahoo’s Chief Revenue Officer, Elizabeth Herbst-Brady. We’d like to know how it’s been for you.

Marketing AI 121

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 121

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Read more here. Read more here. Patrick’s Day and college basketball.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Top Rank Marketing

NOVEMBER 29, 2023

What will search marketing and search engine optimization (SEO) look like in 2024 — as generative AI and other factors continue changing the landscape of one of the primary technologies B2B brands use to be found and to help answer key questions? No real big shocking prediction from me, I think everyone will agree, it is all about AI. “It

SEO 118

SEO Trends Top of Funnel B2B 118

Martech

DECEMBER 13, 2023

I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. Here are three takeaways from 2023, based on my own agency work and what I learned from my conference observations, along with my thoughts on how to apply them to planning for and working in 2024.

Enterprise Management 115

Enterprise Management Work Management Marketing Management SMB 115

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. com The post Top 50 Global Thought Leaders and Influencers on Business Continuity 2024 first appeared on Thinkers360. Congratulations to all our Business Continuity influencers who participated!

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Convince & Convert

DECEMBER 15, 2023

In this article, we’ve compiled the top five crucial insights for marketers crafting their digital strategies for 2024. In 2024, it’s time to truly know your audience by tapping into data. The post 5 Marketing Rules to Follow in 2024 From Top-Tier Brands appeared first on Convince & Convert. to get through.

Rules 148

Rules Planning Brand Identity Branding 148

illumin

JANUARY 16, 2024

In 2024, Meta, and Facebook in particular, are continuing to shift away from written posts and pictures and towards short-form videos. eMarketer adds that while TikTok will remain dominant with users in 2024, Facebook is going to be the higher revenue earner, with Facebook bringing in $1.02 per user, per hour by 2025. billion to 2.06

Advertising Agencies 92

Advertising Agencies Advertisements Advertising Trends 92

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Legal & IP for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

FunnelEnvy

APRIL 1, 2024

Lead Gen in B2B SaaS Marketing A common misconception is that a demand generation campaign is mainly about marketing, and lead gen is all about sales, but in reality, both are marketing activities! Practical demand generation activities increase brand awareness and the problems you solve for your target audience.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

Thinkers360

APRIL 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Health & Safety for 2024. com The post Top 50 Global Thought Leaders and Influencers on Health & Safety 2024 first appeared on Thinkers360. Congratulations to all our Health & Safety influencers who participated!

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

Martech

FEBRUARY 5, 2024

Let’s kick off 2024 with a look at Adobe Marketo’s January updates, which cover all areas of the Marketo platform, from bulk lead imports to a jQuery update for Marketo Engage forms. Filtering email bot activity We all want accurate data on email performance, right? Filter any activity that matches with anything on the list.

Webinar Metrics 98

Webinar Metrics Demand Marketo API 98

Top Rank Marketing

MARCH 27, 2024

The March 2024 update to Google’s algorithm primarily targets low-quality, AI-generated content and spammy SEO techniques. The March 2024 core update is a more complex update than our usual core updates, involving changes to multiple core systems. If you’re seeing changes in your content performance, here’s what you need to know.

Marketing AI 87

Marketing AI Google Lead Scoring Lead Ranking 87

Thinkers360

APRIL 7, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Diversity and Inclusion for 2024. com The post Top 50 Global Thought Leaders and Influencers on Diversity and Inclusion 2024 first appeared on Thinkers360. Congratulations to all our Diversity and Inclusion influencers who participated!

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Navigate the Channel

JANUARY 15, 2024

In 2024, digital video continues to be a cornerstone of online content, offering unparalleled opportunities for creativity, engagement, and innovation As we navigate through this rapidly evolving landscape, understanding the emerging trends is crucial for businesses, content creators, and viewers alike.

Marketing AI 65

Marketing AI Video Marketing Storytelling User-Generated Content 65

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). com The post Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (North America) first appeared on Thinkers360. Congratulations to all who participated!

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

SocialPilot

JANUARY 4, 2024

Dive with us to see what are the most popular social media holidays in 2024 that you and your team can leverage. But with a holiday for every imaginable term, knowing which to target and what to let go of can boost your organic reach and also save you time and effort.

Social Media 98

Social Media Media Planning Social Marketing 98

Top Rank Marketing

DECEMBER 4, 2023

As we approach 2024, content marketing is rapidly evolving. With an eye on the future, let’s delve into the top 10 content marketing trends for 2024 that are reshaping the B2B sphere and beyond, offering a roadmap for innovative and effective marketing strategies for you to plan for your best year yet.

Marketing AI 129

Marketing AI Trends B2B Marketing Content Marketing 129

Thinkers360

MARCH 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Security for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Meerkat Marketing

DECEMBER 28, 2023

As we enter 2024, the marketing realm continues to undergo transformative shifts guided by technological innovations, shifting consumer behaviours, and dynamic market forces. Unsurprisingly, the AI journey in marketing will continue to grow in 2024. AI brings forth numerous possibilities, but it’s not a standalone force.

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80

B2B Marketing Directions

JANUARY 7, 2024

Like many marketers, I used the final few weeks of 2023 to reflect on what happened during the year and plan for 2024. Because of the disruptive events of the past few years, I spent a good bit of time thinking about how this blog needs to change and what the focus of my content here should be in 2024.

Marketing AI 70

Marketing AI Paper B2B Marketing Planning 70

Martech

FEBRUARY 7, 2024

It actively moves deals forward based on AI interpretations of call outcomes, making your sales process more efficient and data-driven. Three ways to be more strategic about AI integrations in 2024 No more vague goals Any AI-based marketing effort needs to have specific and clear objectives.

Marketing AI 119

Marketing AI Hubspot Lock-In Marketing Management 119

Top Rank Marketing

JANUARY 8, 2024

As we enter 2024, we wanted to take time to share our top 10 articles of the past year — each filled with insights, best practices, research, examples, and a humanizing look at the future. We hope that you’ll find these articles useful well into 2024 and far beyond. Now, sit back and join us as we move on to the top 10.

Marketing & Strategy 114

Marketing & Strategy Best Practices Inbound Marketing Content 114

Madison Logic

MARCH 21, 2024

About Madison Logic The ML Platform, a global multi-channel ABM activation and measurement platform, enables B2B marketers to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI.

Account Based Marketing 52

Account Based Marketing Multi-Channel ABM Sales Cycle 52

EveryoneSocial

JANUARY 19, 2024

Gallup recently shared its six workplace trends for 2024, and they’re quite interesting. Just take a look at these stats: 86% of executives with a socially active CEO describe that CEO as “open and honest.” 77% of consumers prefer to make purchases from a company where executives are active on social media. Take a look.

Trends 76

Trends Work Management Customer Satisfaction Trust Marketing 76

Martech

FEBRUARY 1, 2024

Anyone who puts annotations into play in 2024 will still be a relatively early adopter, so take advantage of your window while it’s open. But even if that’s slow to develop, know that active annotations give you a way to stand out in a sea of emails. In your inbox. Business email address Subscribe Processing.

Email Marketing 99

Email Marketing Google Click Rate Marketing & Strategy 99

SmartBrief - Marketing

JANUARY 26, 2024

The theme of this year’s tech show was “All On,” a play on words that tells me that anything with an on button is getting its moment at the annual gathering of consumer electronics companies, and CES 2024 didn’t disappoint. All of the CES 2024 videos are on demand at videos.ces.tech.

Rules 62

Rules Lock-In Eye-Tracking Demand 62

Brandpoint

APRIL 3, 2024

Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. Embracing 2024 Industry Trends for Your PR Strategy As we propel toward the future of PR trends in 2024, use AI, CSR and digital platforms to revolutionize your PR initiatives.

PR 48

PR Trends Public Relations Ethics 48

Thinkers360

FEBRUARY 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Supply Chain for 2024. We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! 8 DV Abhang,C.P.M.,CPSM CPSM Score: 49.20

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Convince & Convert

DECEMBER 15, 2023

Increase content publishing frequency If someone is telling you that quality is the only important thing, then in 2024 they’ll be furthest away from reality. Quantity means showing up on your social media channels often to leave a mark on the audience while telling the algorithm that you’re active, relevant and care to deliver quality.

Social Media 154

Social Media SEO Cost Per Click Media 154

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

ClearVoice

SEPTEMBER 22, 2023

To truly shine in 2024, it’s not just about staying updated; it’s about pioneering forward. 5 Pioneering Education Content Ideas for 2024 Consider the innovative education content ideas below as you create your 2024 content calendar. It helps encourage learners to participate and ask questions actively.

Education 97

Education Marketing Strategy Marketing & Strategy Planning 97