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Have You Got Your Website UX Right in 2024?

Marketing Insider Group

It’s 2024, and if you think website UX isn’t a big deal, think again. In this article, we’re exploring the essential elements of effective website UX in 2024 and how you can transform your site into an engaging, user-friendly platform that not only attracts visitors, but turns them into loyal customers.

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Get Ready for 2024 Email Deliverability Compliance Changes

Act-On

If you’re using email as a marketing channel, you need to stay abreast of these 2024 email deliverability compliance changes to avoid a negative impact on your campaigns. Prepare now for email deliverabilty compliance changes coming in early 2024. Check out The Best Email Deliverability Guide Ever.

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2024 Predictions: Social media’s evolution

Martech

Here are some ways that marketers will leverage social media in 2024. Dig deeper: 2024 Predictions: Advertising and digital media Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. For the modern marketer, recognizing and harnessing this shift in 2024 is paramount.”

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The Best of Ahrefs’ Digest: March 2024

Ahrefs

Here’s a quick summary of my personal favorites from the last month: Best of March 2024 How 16 Companies are Dominating the World’s Google Search … Read more › If you’re not one of our 280,000 subscribers, you’ve missed out on some great reads!

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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What’s Trending in Marketing For February 2024

Stevens & Tate

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Click here to learn about 2024’s website colors to enhance your website!

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Job dissatisfaction up sharply: The 2024 MarTech Salary and Career Survey

Martech

Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according to the 2024 Martech Salary and Career Survey. However, those in managers/staff roles saying they were “somewhat unsatisfied” or “not satisfied” increased to 21% in 2024, up from 12% in 2023. No registration required. Get MarTech!

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

📆 April 25th, 2024 at 9:30am PDT, 12:30pm EDT, 5:30pm BST You won't want to miss out on these insights!

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

📅 April 30th, 2024 at 9:30am PDT, 12:30pm EDT, 5:30pm BST Register today to save your seat!

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases.