Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Webbiquity

MARCH 28, 2023

The list of penny stocks in 2023 from MarketBeat below is a great example of evergreen content. Videos Video content needs to become a part of your content strategy if you haven’t started investing significantly in it yet. The benefit of the videos is that they effectively summarize key points.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

DivvyHQ

JANUARY 27, 2023

As video becomes an increasingly important part of content marketing, it's important to have the right tools in your toolkit. Check out our latest article to see the best video tools for marketers in 2023.

Video Marketing 88

Video Marketing Tools Best Practices Marketing Management 88

Marketing Insider Group

JANUARY 16, 2023

Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. Adapt your content marketing strategy to the needs of your target audience to overcome the biggest marketing challenges of 2023 . What Are 2023’s Biggest Marketing Challenges?

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Six Must-Have Tactics for 2023 Marketing is an ever-changing arena. Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy. The good news?

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Benchmark Email

FEBRUARY 23, 2023

Video has been one of the fastest-growing marketing trends in recent years. The number of people who watched digital videos increased by 3.2% Small business owners can use video as a marketing tool to effectively reach their target audience. million in 2020.

Small Business Marketing 105

Small Business Marketing Trends Video Marketing Business 105

Marketing Insider Group

AUGUST 15, 2023

User-Generated Content User-generated content refers to any content–text, videos, images, reviews, etc.–created Video Source: Inbound Explained Here’s a few ways B2B brands can leverage user-generated content: Encourage reviews and testimonials. created by people, rather than brands. Marketing Insider Group can help.

SEO 235

SEO Marketing Agencies 2 Lead Ranking Lead Scoring 235

Search Engine Journal

FEBRUARY 16, 2023

Video editing has a steep learning curve. Let’s look at some of the best beginner-friendly video editing tools in the market today. The post 13 Best Video Editing Software Tools For Beginners (2023) appeared first on Search Engine Journal.

Software 87

Software Video Marketing Tools Best Practices 87

HG Data

FEBRUARY 21, 2024

Learn more about HG Insider LIVE, Get Started Videos, Release Notes, What’s New Videos, and Best Practices Guides through the HG Resource Center. The post HG Wrapped 2023: Resource Center Enhancements appeared first on HG Insights.

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Resources Class Video Marketing Practices 62

Content Marketing Institute

NOVEMBER 1, 2022

Standing out in the crowded video space will take more creativity in 2023. Discover what the CMI’s newly released research says and get inspired by six award-winning examples. Continue reading →

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Research Examples Video Marketing Creativity 117

Navigate the Channel

SEPTEMBER 19, 2023

The world of search marketing is constantly evolving, and 2023 promises to be an exciting year for digital marketers. Voice Search: A Game-Changer Voice search has been steadily gaining popularity , and in 2023, it’s expected to become a game-changer. This includes optimizing video titles, descriptions, and tags.

Search Marketing 65

Search Marketing Marketing AI Long Tail Marketing Privacy 65

Sprout Social

OCTOBER 26, 2023

billion worldwide in 2023 The influencer marketing industry was worth just $1.7 billion in 2023 and is projected to reach $22.2 billion in 2023 Brands are expected to spend $30.81 billion on influencer marketing advertising throughout 2023. Learn more about the industry and its projections for the future. It hit $16.4

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Statistics Marketing Budget Advertising Agencies Marketing Strategy 127

Only B2B

DECEMBER 29, 2022

So what lead generation tactics will bring you the most leads in 2023. Here are the top 7 lead generation strategies for 2023. Strategies For Generating B2B Leads In 2023. So let’s go into the top 7 lead generation tactics for 2023. And in 2023, 88% of B2B businesses want to keep investing in SEO or even expand it.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

ClearVoice

JUNE 19, 2023

Several content marketing areas expect significant growth and change in 2023. These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. WARC ) By 2023, the global ABM market will reach just short of $2 billion. billion in 2023.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. Run contests that encourage customers to create short videos.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Launch Marketing

APRIL 5, 2023

B2B Content Marketing Trends in 2023 The most recent B2B content marketing report from Content Marketing Institute (CMI) revealed some interesting insights on recent B2B marketer activity. 78% of B2B marketers will continue to invest in videos: This increased from 69% last year, indicating how video is becoming widely used.

Trends 118

Trends B2B Marketing Content Marketing Planning 118

Webbiquity

DECEMBER 6, 2022

million photos and videos shared daily on Instagram; 694,000 hours of YouTube videos streamed by users; and. Inside the company, find employees with interesting stories to tell, and share those stories in different formats: blog posts, video, and podcasts. Per the report, there are: 93.6 575,000 tweets published.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Scoop.it

MARCH 7, 2023

While written content remains the foundational pillar of all marketing activities, we have to note the importance and rising popularity of video content as well. Since the tool itself is user-friendly, you can create multiple videos and have them ready to publish on a regular basis to test out how this tool serves you. Not a problem.

Video Marketing 96

Video Marketing Tools Best Practices Work Management 96

Matchcraft

MARCH 28, 2023

In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023. Search Advertising In 2023, there will be a partial shift away from display ads and renewed emphasis on search advertising. rise in search spending in 2023 compared to an 8.9%

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Advertising Agencies Advertisements Advertising Trends 98

Stevens & Tate

NOVEMBER 30, 2023

Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. See the top 5 digital marketing predictions.

Trends 91

Trends Funnel Advertising Digital Marketing Funnels Loyalty 91

Goodish Agency

SEPTEMBER 10, 2023

Wave.video vs Filmora: Which is the 2023 Video Champ? We'll take a look at the capabilities highlighting their strengths and potential shortcomings.

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Comparison Video Marketing Content 69

Salesforce Marketing Cloud

AUGUST 18, 2023

Earn your first Trailblazer Stamp at Dreamforce 2023 Calling all TrAIlblazers! Let’s get ready to experience the magic of AI + Data + CRM at Dreamforce from September 12-14, 2023, in San Francisco or on Salesforce+ , our free streaming service. Unleash greatness at Dreamforce 2023! Not familiar with Trailhead Quests?

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Peer-to-peer Communities Profiling Rules 98

Navigate the Channel

OCTOBER 5, 2023

In this article, we’ll explore the latest PR trends for 2023 that will help your business thrive in an era of rapid change and digital dominance. Reputation Management is Paramount In 2023, reputation management is more critical than ever.

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PR Trends Public Relations Transparency 65

Search Engine Journal

JANUARY 3, 2023

LinkedIn previews seven new features coming in 2023, including improved video accessibility, updates to job search, post scheduling, and content analytics. The post LinkedIn Announces 7 Updates Coming In 2023 appeared first on Search Engine Journal.

Linkedin 121

Linkedin Analytics Video Marketing Features 121

Optinmonster

OCTOBER 29, 2023

There are approximately 600 million blogs in the world in 2023. The average blog post length is 1,416 words in 2023. Blogging With Visuals and Videos Stats Articles with images get 94% more views as opposed to those with no visuals. 43% of consumers increasingly want video content from marketers. billion annually by 2023.

Statistics 98

Statistics Paid Content Stats Blogger 98

Martech

SEPTEMBER 18, 2023

Save time and prevent errors with AI HubSpot released many AI capabilities in 2023. To retain the data from the sunsetted metrics, export the information before October 2, 2023. Learn more in this video. The post HubSpot’s August 2023 releases: The manager’s guide appeared first on MarTech. Get MarTech! In your inbox.

Top of Funnel 119

Top of Funnel Forecasting SMS Work Management 119

Navigate the Channel

SEPTEMBER 15, 2023

As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 Its significance is only expected to grow in 2023 and beyond. Video has become the preferred medium for communication, information sharing, and entertainment in the digital age.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Stevens & Tate

JULY 31, 2023

Hello and welcome to our August 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. This month, we dive into the revival of an infamous fast food mascot and explore current trends to watch out for in the summer of 2023. Hootsuite’s Social Media Trends 2023.

Trends 86

Trends Paid Search Agency Planning Advertising Agencies 86

Envy

SEPTEMBER 30, 2022

2023 - Marketing Attribution is key, but ever increasingly challenging in a cookieless, dark funnel world. 2023: The B2B marketing stakes are high. 2023 will be the year of attribution. If you've kicked off new videos on social, have brand searches increased? Creating videos takes time and patience to experiment.

Marketing Budget Creation 107

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 107

Bannersnack

JULY 21, 2023

billion people log in to YouTube every month to watch entertainment or educational videos. minutes a day watching videos on YouTube. In […] The post Mastering YouTube Ad Specs & Sizes: A Guide for 2023 appeared first on Creatopy Blog. 7 minutes read 2.6 People access the platform multiple times every day.

Youtube 98

Youtube Ads Social Media Education 98

Search Engine Journal

APRIL 18, 2023

Learn SEO best practices for building organic backlinks, optimizing images for search, and using short-form videos with a small team. The post 7 Powerful On-Page SEO Tips For Small Teams In 2023 appeared first on Search Engine Journal.

SEO 134

SEO Tips Optimization Practices 134

Sharpspring

JANUARY 11, 2023

2023 will likely see similar changes in spending habits as the use of apps to track spending has increased by 9% this year. Keep reading to dive into the content lessons marketers are taking into 2023. 6 Content Marketing Lessons to take into 2023. Lesson 3: The shift to video and virtual is real. This can include: Games.

Planning 94

Planning Content Marketing Paid Search Agency Webinar Metrics 94

ClearVoice

NOVEMBER 28, 2022

Here is a list that is likely here to stay for 2023 and beyond: 1. In 2023, affiliate marketing will continue to play an important role in blogging trends. One of the main reasons why affiliate marketing is likely to be a trend through 2023 is because of the use of voice and virtual search. New blog trends for 2023.

Trends 93

Trends Marketing & Strategy Marketing Strategy Planning 93

Martech

DECEMBER 28, 2022

MarTech’s predictions for 2023 continue below. In 2023, companies will use advanced analytics, often powered by AI to scale it, to make better use of their customer data. Economic pressure and increased competition provide the motivation for more automation in customer experience and customer service in 2023.

eCommerce 103

eCommerce CMS Development Marketing AI SMS 103

Convince & Convert

DECEMBER 13, 2023

Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Spiralytics

JANUARY 11, 2023

Well, that’s going to change this 2023. Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. The Ultimate Email Marketing Trends in 2023. If you are not doing it already, 2023 is the time to hop on the personalization train.

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Email Marketing Trends Privacy Protection Planning 118