NuSpark Consulting

FEBRUARY 3, 2023

Measuring Outdoor and Out-of-Home Digital Signage in 2023 white background banner billboard outdoor on cloud and sky Out-of-home marketing is a great way to build brand awareness and increase your recognition quickly. Here are seven ways to accurately measure out-of-home digital signage in 2023.

Eye-Tracking 130

Eye-Tracking Mobile Advertising Demographics Impressions 130

Stevens & Tate

OCTOBER 31, 2023

Welcome to our October 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in fall 2023. Continue to read here. Read the full article. Adapt Or Persist?

Trends 82

Trends Planning Work Management Marketing Management 82

Sprout Social

JANUARY 23, 2023

As leaders, we have the opportunity to shape our 2023 , even as budgets shrink and hiring stalls. Leading through ambiguity I’ve approached 2023 planning like packing for a large trip. As I’m choosing the right base layers for my 2023 marketing wardrobe, I’m keeping a few things in mind.

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Planning Ad Building Marketing Budget Budget Programs 126

ANNUITAS

MARCH 21, 2023

Updated 21 MAR 2023 Adobe Updates Focus on Chat, Event Management and Advanced Analytics Adobe is holding its annual Summit event in Las Vegas this week. Being able to more seamlessly measure virtual event attendee behavior across multiple stages (and core marketing actions) has been a bit of a blind spot for a lot of marketers.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

SalesGrape

OCTOBER 11, 2023

Telemarketing Trends in B2B Marketing: What’s Working in 2023? In 2023, successful telemarketers leverage big data analytics to identify high-value prospects based on various parameters such as industry verticals, company size, revenue growth rate, or even social media activity.

Telemarketing 88

Telemarketing Work Management Marketing Management Marketing AI 88

QuanticMind

MAY 31, 2023

Highlights from YouTube Brandcast: 2023 [:04] During this year’s upfronts, YouTube shared a slew of new stats related to the rise of their app on home TV sets. The post Innovations in Search and Social [May 2023] appeared first on Basis Technologies. Three artificial intelligence articles? AI AI AI caramba!

Paid Content 77

Paid Content Marketing AI Paid Search Agency Amazon 77

Digilant

NOVEMBER 8, 2023

Industry professionals, leaders, and innovators recently gathered in New York’s Penn District for Advertising Week New York 2023. Take a recent example from Netflix; the USA Network show Suits first premiered in 2011 but has recently skyrocketed in popularity, earning the top spot in TV streaming for 15 weeks straight as of November 2, 2023.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Bionic

JANUARY 20, 2023

The 2023 advertising forecast is, well uhh… it’s complicated. Every advertising forecast says essentially the same thing: “with all the uncertainty of 2023, we’ll need flexibility in media buying.” As market risk outweighs FOMO, advertisers are willing to take a risk of ad hoc media buying in the spot market.

Budget Programs 84

Budget Programs Marketing AI Buy Tools 84

Bannerflow

MARCH 16, 2023

2023 is well and truly on, and it’s clear that the MarTech landscape is rapidly evolving. In this blog post, we’ll explore some of the top MarTech trends for 2023, and how marketers can stay ahead of the game. AI and Machine Learning Another key trend for 2023 is the increasing use of AI and machine learning in MarTech.

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Trends Privacy Gartner Advertising Agencies 59

illumin

OCTOBER 16, 2023

in 2023, which is above the average spending rate of 7.8%. 42% of digital ad growth in 2023 is expected to come from the retail industry. in 2024, continuing to grow and hold its critical spot in the ad market. Analysts predict that retail spending on digital ads will grow by 12.2% Retail is predicted to spend $73.55

Spending 52

Spending Paid Search Agency Ads Emarketing 52

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. If you haven’t reserved your spot, these 8 B2BMX 2023 highlights might persuade you to book some last-minute travel. How 2022’s Marketing Trends Are Shaping 2023 Tuesday, February 28, 11:25 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Trade Press Services

JANUARY 2, 2024

As we close the book on 2023, it’s an ideal time to reflect on what we learned, experienced and observed last year. 2023 was a year that experienced significant changes (hello, introduction of ChatGPT!) The post Lessons Learned in 2023 and How to Use Them in 2024 appeared first on Trade Press Services.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Optinmonster

AUGUST 19, 2023

The Market Value of Affiliate Marketing Exceeds $17 Billion Affiliate marketing has become a successful business worth more than $17 billion (as of 2023). By the end of July 2023, the interest in this term reached a high of 100, which is the highest it has ever been. Blogging secures the third spot, with 65% of marketers doing it.

Statistics 58

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 58

SmartBug Media

JULY 31, 2023

If you’re trying to prepare for INBOUND to get the most you possibly can out of the conference, you’re in the right spot—and you might enjoy reading what could be considered the prequel to this article, “Here’s How You Can Prepare for INBOUND 2023.” Whatever your networking goal is, the strategy to achieve it is the same: Be social.

ROI 52

ROI Marketing AI Paid Search Agency Advertising Agencies 52

Sprout Social

DECEMBER 12, 2022

Use these insights to inform your 2023 strategy and you’ll do great things in the new year. ” In 2023, you’ll probably continue to receive the same number of network questions but don’t let that scare you. How to answer these questions in 2023. ” How to up your refine your network strategy in 2023.

Social Media 97

Social Media Media Paid Search Agency Advertising Agencies 97

Heinz Marketing

JUNE 23, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Interested in hearing seasoned CMOs’ insights on 2023 go-to-market strategies? By “whiteboarding’ the full demand generation production line and identifying weak spots, you create visibility and accountability for every step of the process. Watch it here.

Marketing Analytics Tools 69

Marketing Analytics Tools Urgency Marketing Cross-Selling B2B 69

Digilant

JUNE 27, 2023

The 2023 FIFA Women’s World Cup is still a few weeks away but is already shaping into a history-making tournament. Media opportunities for advertisers The 2023 games are poised to set records in terms of viewership. In 2023, the competition is truly an omnichannel experience sweeping nearly all forms of media and channels.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

The 2023 FIFA Women’s World Cup is still a few weeks away but is already shaping into a history-making tournament. Media opportunities for advertisers The 2023 games are poised to set records in terms of viewership. In 2023, the competition is truly an omnichannel experience sweeping nearly all forms of media and channels.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Brightedge

JANUARY 23, 2023

The new iteration of Google Analytics will sunset Universal Analytics (UA) on June 30, 2023, meaning that after July 1, 2023, no additional data will be collected in UA. Users of Google’s enterprise version, GA360 will have until June 30, 2024 to make the switch. What is GA4 and how does it differ from the previous version?

Analytics 59

Analytics Google Enterprise Management Privacy 59

Valasys

SEPTEMBER 22, 2023

In this blog post, we’ll explore the top B2B influencer marketing strategies for 2023 and delve into essential aspects such as influencer selection, ROI measurement, best practices, relationship building, and the utilization of industry experts. An example is Travel Mindset’s “Insta-Meet” for Visit St.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

Madison Logic

SEPTEMBER 12, 2023

In addition to being named on the Fortune Best Workplaces in Advertising & Marketing list, Madison Logic was awarded a 2023 Best Places to Work by Business Intelligence Group, recognized as a 2023 Top Workplace USA, and earned a spot on the 2023 Inc. 5000 List of Fastest-Growing, Privately-Owned Companies in the U.S.

Advertising Agencies 52

Advertising Agencies Account Based Marketing Advertisements Advertising 52

Zoominfo

AUGUST 1, 2023

Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. Here are a few examples: Twitter’s Rebrand On July 22, 2023 just before midnight, Elon Musk announced the rebrand of Twitter to “X.” T-Mobile Data Breaches On Jan.

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Zoominfo Intent Data Intent Intent Signal 130

Metadata

SEPTEMBER 28, 2023

Because ever since we released our 2023 Paid Social Benchmark Report earlier this year, I’ve sensed skepticism from marketers—the same skepticism I felt a few years ago. For reference, here’s what the average CPL on Facebook and LinkedIn looked like from April 2022 – April 2023: LinkedIn: $123.85 Facebook: $102.02

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

nDash

JANUARY 10, 2023

Instead, try this curated list of places to look for freelance writers in 2023. If you’re into hard-hitting news, Journalism Jobs would be a great spot to find journalists for hire. Superpath is the spot for writers that focus on marketing and advertising. A few searches can narrow it down. Social Media Sites. Journalism Jobs.

Work Management 52

Work Management Marketing Management Curation Paid Search Agency 52

Digilant

FEBRUARY 9, 2023

Last week, we shared Part 1 of our deep-dive into the first half of our 14 emerging trends we’ve identified advertisers should watch out for in 2023 (if you missed it, check it out here ). 14 Advertising Trends You Need to Know in 2023: Trends 8-14 8. billion in the US in 2023. Ready to learn more? Let’s dive in.

Advertisements 52

Advertisements Advertising Trends Marketing Budget 52

Digilant

FEBRUARY 9, 2023

Last week, we shared Part 1 of emerging trends that advertisers should watch out for in 2023. 14 Advertising Trends You Need to Know in 2023: Part 2 8. billion in the US in 2023. In 2023, Amazon’s net digital ad revenue is expected to reach $39.45 Learn more about opportunities in the metaverse here.

Advertisements 52

Advertisements Advertising Trends Marketing Budget 52

Martech

FEBRUARY 6, 2024

And businesses that didn’t shell out $7 million for a 30-second spot will take advantage of all the buzz to connect with customers. He added: “But you can see currents of nostalgia running through many major spots, such as Oreos’ ‘Twist on It’ with Kris Jenner, and BetMGM ‘Tom Has Won Enough’ with Tom Brady and Vince Vaughn.”

Advertising Agencies 108

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 108

Anteriad

JANUARY 25, 2023

Rob Sanchez, CEO of Anteriad – It’s 2023, and with it comes a fresh outlook, and likely, fresh goals to hit. We’re excited to have another full slate of events in 2023 – some we’re attending and many that we’re hosting. We’ll be in San Francisco at the end of February for RampUp 2023 and we’ll be in Scottsdale for B2BMX.

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Allocation Lead Scoring Lead Ranking Privacy 40

Digilant

APRIL 11, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 3: Implement Measurement Tools from the Start In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Top Rank Marketing

MARCH 27, 2024

Each one has caused a shakeup in rankings — brands that enjoyed unassailable top spots lost positions, and new, more relevant content rose up the search engine results page (SERP). March 2023 Core Update: Rolled out from March 15 to March 28. The March update is no different. September 2022 Broad Core Update: Completed on September 26.

Marketing AI 88

Marketing AI Google Lead Scoring Lead Ranking 88

Litmus

APRIL 18, 2024

In the past, we’ve asked about what code editors developers use to build emails, but this is the first year we’ve seen “Code editor in my ESP” take the top spot at 20%, toppling Adobe Dreamweaver (14%) and our beloved Litmus Builder (9%). In 2023, Adobe went 1-2-3 on the most popular design tools, but this year, Figma moved to #2.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Digilant

APRIL 4, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 2: Align Ad Formats with your Goals In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

Paid Content 52

Paid Content Paid Search Agency Ads Advertising Agencies 52

SmartBrief - Marketing

JANUARY 29, 2024

Creative effectiveness platform System1 Group analyzed all the ads from Super Bowl LVII in 2023 and found that among the top ads, 60% released their ads early. In 2023, 41 ads were released early, while 21 ads debuted in the game. Moreover, early released ads delivered greater brand impact during the game.

Mobile Advertising 83

Mobile Advertising Amazon Broadcasting Newsletter 83

Sword and the Script | B2B

NOVEMBER 15, 2022

A surefire way to get more value out of the thousands of dollars we will spend creating content in 2023 is to put a percentage of the time and budget that goes into content creation into creatively promoting it. I first spotted that report on MarketingProfs.

B2B 52

B2B Content Paper B2B Sales 52

Sprout Social

FEBRUARY 6, 2024

That’s the number one spot when compared across products in every software category! Earning the top spot this year is a reflection of not only the exceptional work Team Sprout puts in everyday, but of the way our customers are transforming their businesses with the power of social.

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Work Management Marketing Management Software Product 115

SalesIntel

FEBRUARY 9, 2023

Intent data has several advantages, such as Allowing you to discover leads before your rival businesses Helping you prioritize them Offering you the luxury of segmentation Why Sales Leaders Should Focus More on Intent Data in 2023 Buyer intent data has become an effective analytical tool for B2B sales.

Sales Management 52

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 52

Porch Group Media

NOVEMBER 4, 2022

Why You Can’t Afford to Miss out on Connected TV in 2023. Here are some stats on why Connected TV should be part of your 2023 strategy: Do viewers watch traditional TV or streaming TV more? Another survey by Spot X shows that Connected TV viewers watch an average of three hours of programming each day. Connected TV statistics.

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First-Mover Advantage Emarketing Cable Amazon 52