Martech

FEBRUARY 3, 2023

Most of the events that made the list before COVID are back in full swing as in-person events in 2023. Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated. Plan to wait in long lines for public transit and taxis so consider walking instead.

Marketing AI 79

Marketing AI Advertising Agencies Planning Broadcasting 79

Martech

FEBRUARY 3, 2023

Most of the events that made the list before COVID are back in full swing as in-person events in 2023. Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated. Plan to wait in long lines for public transit and taxis so consider walking instead.

Marketing AI 74

Marketing AI Advertising Agencies Planning Broadcasting 74

Brandpoint

APRIL 12, 2023

Thanks to our findings from our 2023 Future of the PR Industry Research Report, we have a solid look into the future of the Public Relations profession. Download the full 2023 Future of the PR Industry here! What will the PR profession look like between now and the year 2026?

Forecasting 62

Forecasting PR Public Relations Tactics 62

Sword and the Script | B2B

AUGUST 29, 2023

50% of B2B marketers say social media contributes most to the top of the funnel A survey of 358 B2B marketers by Wpromote and Ascend2 in early 2023 found that “half of US B2B marketers say that social media contributes most to achieving top-of-funnel goals.” Consider the following: 1. eMarketer summarized the findings in this chart: 2.

Social Media 77

Social Media B2B Marketing Social Marketing Emarketing 77

Sprout Social

MARCH 9, 2023

In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. Today’s public relations professionals are fusing traditional skills to work with modern tools and channels to create consistent narratives that reach varied audiences.

Public Relations 112

Public Relations PR Thought Leadership Advertising Agencies 112

Walker Sands

OCTOBER 23, 2023

RSA Conference 2023, held in San Francisco in April, attracted over 40,000 attendees from the global cybersecurity community, including 650+ speakers, 500+ exhibitors and 500+ media members. The conference’s theme, “Stronger Together,” focused on the importance of coming together as a community to eliminate cyber threats.

Conference 72

Conference Enterprise Management Work Management Marketing Management 72

Top Rank Marketing

NOVEMBER 10, 2023

In October When it comes to marketing job growth, jobs in the advertising and public relations sectors grew by some 2.3 The Drum Ad, PR Jobs Increased 2.3% percent during October, according to newly-published U.S. Bureau Of Labor Statistics data of interest to B2B marketers. MediaPost Is AI in Search Changing B2B Content Strategies?

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

Brandpoint

MARCH 28, 2023

After we received the results of our new research report, The Future of the PR Industry 2023 , one thing was clear once we started digging through the data. Why thought leadership is important in public relations Adding thought leadership content into your PR strategy is becoming more and more a non-negotiable than ever before.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Biznology

FEBRUARY 20, 2018

Start Today It’ll Be 2023 Soon! Time flies and it’ll be 2023 before you know it and you’ll have 260 blog posts out there about your profession before you know it! New phone, who dis? Don’t worry. You can start today. So, start today.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Brandpoint

FEBRUARY 23, 2023

But, for those in public relations, this is the worst thing they can do. How to do more with less when your PR budget is tight Even if you agree with our sentiment, the reality is that public relations budgets might be reduced, and team size could potentially be getting smaller.

PR 62

PR Public Relations Advertising Agencies Thought Leadership 62

Martech

APRIL 4, 2023

I think AI came for knowledge work and creative work way faster than we were prepared for as an industry, and I think that 2023 is going to be a very hard year for a lot of people to grasp what is really possible now and what that means to organizations and writers and content teams.” Why we care.

Paid Search Agency 108

Paid Search Agency Advertising Agencies Ad Agencies Marketing AI 108

Martech

FEBRUARY 28, 2023

A: I went to college for journalism and communications because I wanted to be a newspaper reporter, but I ended up working in public relations and somewhat in marketing as well — dabbling in event marketing — and I kind of worked my way up to marketing manager. That’s on the horizon for later in 2023.

Planning 89

Planning Paid Search Agency Advertising Agencies Work Management 89

Sprout Social

SEPTEMBER 18, 2023

According to The State of Social Media 2023 report, 79% of marketers expect an increase in their overall marketing budgets in the next three years. According to The Sprout Social Index™ 2023 , 38% of consumers agree that the most memorable brands on social prioritize original content over following trending topics.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

sagefrog

NOVEMBER 14, 2023

24% of B2B marketing professionals found that paid social media was a top source for marketing leads in 2023, according to the 2024 B2B Marketing Mix Report. Spread the Word through Public Relations Public relations (PR) can be a game-changer in B2B. But you don’t have to do it alone.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Content Marketing Institute

AUGUST 31, 2023

Michelle Garrett, consultant and writer, Garrett Public Relations Do: Create production efficiencies and iterative assets I’ve turned our long-form content into short-form videos for YouTube, snippet videos for Instagram, tweets, Facebook and LinkedIn posts, and more. .

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

Bluetext

MAY 12, 2023

That premise, according to Forbes, helped to guide its selections for the recently released 2023 Forbes Entrepreneurial CMO 50 list. The post Key Marketing Insights From The 2023 Forbes Top 50 Entrepreneurial CMO List appeared first on Bluetext.

CMO 26

CMO Enterprise Management Work Management Advertising Agencies 26

Sprout Social

FEBRUARY 1, 2024

The 2023 Sprout Social Index™ also indicates a customer desire for more authentic, non-promotional content from brands. And because customer and brand advocacy are built on relatable stories, inspiring customers to share their own stories and genuine experiences, they further build brand trust.

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

Sword and the Script | B2B

AUGUST 15, 2023

You can download a copy here: 2023 B2B Buyer’s Survey. Need help with B2B marketing or public relations? B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your product. * * * There’s much more detail in the full report.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Sword and the Script | B2B

MAY 9, 2023

Need help with B2B marketing or public relations? I first learned of the report from this article in Sales & Marketing Management : 3 Ways to Increase Sales Reps’ Use of Marketing’s Content. I’m a seasoned B2B marketing and PR consultant that can both bring big ideas and execute. I’d be glad to speak with you about your needs.

B2B Sales 54

B2B Sales Peer-to-peer B2B Marketing Work Management 54

Hinge Marketing

MAY 22, 2023

The 2023-24 Marketing Budget Benchmarking Study is the latest edition of this research partnership that is dedicated to uncovering the details of high-performance accounting marketing teams. For example, public relations, both traditional and digital varieties, are favored by High Growth firms.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Buffer

FEBRUARY 21, 2023

Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities. We created our own press From the start, I was intent on public relations being a part of our marketing strategy.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Walker Sands

DECEMBER 12, 2023

For instance, 10 Cybersecurity Companies Making Moves: September 2023 was released the first week of October, and looked back at security vendors that made big announcements in September. “I If Kyle doesn’t feature a piece of client news on the week it’s released, he can include it in his “10 Cybersecurity Companies Making Moves” articles.

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

Sword and the Script | B2B

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

BDB

FEBRUARY 8, 2023

planning to include it in 2023. Similarly, the Chartered Institute of Public Relations (CIPR) defines PR as ‘the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour’ [3]. 1] And our clients are no exception.

Thought Leadership 26

Thought Leadership PR B2B Thought Leadership Content 26

Hinge Marketing

MARCH 1, 2023

When we surveyed hundreds of professional services leaders and marketers at the end of last year, the best performing firms identified content creation and brand differentiation as their top priorities in 2023. If you struggle to find and secure speaking engagements, you may want to work with a public relations specialist.

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

KoMarketing Associates

JANUARY 12, 2023

To kick off 2023, I’m excited and honored to have the first contribution to our blog — and with a big announcement. Happy New Year and best wishes for 2023 and beyond. Fast forward more than ten years to the present day, and I can’t believe I failed to write a single blog post in 2022. And don’t forget to reach out directly as well!

Demand Generation Agencies 259

Demand Generation Agencies Paid Search Agency B2B Marketing Ad Building 259

Bluetext

FEBRUARY 14, 2024

Army (2023). Special Operations Command (2019) General Catalyst : Scott Howell , retiredAir Force lieutenant general, former Joint Special Operations Command (2021). AE Industrial Partners : James McConville ,retired general, chief of staff of the U.S.

Enterprise Management 36

Enterprise Management Work Management Marketing Management Startups 36

Outgrow

DECEMBER 27, 2022

Jen and her team are helping businesses grow revenue by generating leads, engaging accounts, and building brand loyalty through inbound marketing, sales enablement, revenue operations, web development, digital strategy, marketing automation, and public relations. Saksham Sharda: What are you most looking forward to in 2023?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Work Management 52

Act-On

SEPTEMBER 19, 2023

Did our growth marketing definition sound to you like a definition for all marketing in 2023? More specifically, growth marketing goes beyond the old-school “attract and capture” model of lead generation. Instead, growth marketers focus on how to build better relationships with customers. You get a gold star!

Growth Marketing 130

Growth Marketing Planning Paid Search Agency Marketing & Strategy 130

Sprout Social

MARCH 11, 2024

Content creation for the Hollister and Gilly Hicks accounts is a collaborative effort shared by cross-functional partners across the social, influencer, public relations and product teams—not to mention the stylists and creators that make the merchandise shine. Start quantitative, then go qualitative. “I

Bandwidth 96

Bandwidth Social Media Ideal Customer Profiles Profiling 96

Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? The post Best B2B Marketing Agencies: Top 10 Choices for 2023 appeared first on Single Grain. Generating high-quality leads is crucial, but can be a real challenge. That’s where B2B marketing agencies come in.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Sprout Social

FEBRUARY 12, 2024

In 2023, BGSU started a brand ambassador program. BGSU has leveraged a student social media intern team for years, but in 2023, they launched a brand ambassador program for student micro influencers. It’s also a great learning opportunity for students interested in marketing or public relations,” she says.

Education 92

Education Lead Scoring Lead Ranking Leads 92

Sprout Social

FEBRUARY 23, 2023

Power up public relations efforts Once upon a time, “marketing” and “public relations” existed in their own respective lanes. It’s no wonder almost three-quarters (73%) of PR professionals don’t think the term “ public relations ” as it’s defined today will describe the work they’re doing in five years.

Social Media 110

Social Media Media Brand Identity Branding 110

Sprout Social

JANUARY 29, 2024

News publications News publications impact more than just traditional public relations initiatives. In this day and age, any reputable news outlet has a digital publication that can be found by individuals well beyond their typical publishing audience.

Work Management 120

Work Management Marketing Management Aggregators Internet Marketing 120

Single Grain

JULY 6, 2023

Updated July 2023. Public relations Sales promotion Social media marketing Online marketing Advertising Personal selling Conduct a SWOT Analysis What Are the Main Components of a Promotional Plan? This might include advertising, direct marketing, sales promotion, public relations or digital marketing, among others.

Promotion 52

Promotion Planning Examples SWOT 52

Sword and the Script | B2B

OCTOBER 10, 2023

The 2023 Informa Tech Trust in Marketing Index by Informa Tech found that “B2B technology buying decision makers’ trust in marketers is at a 61 on a scale of 1 to 100.” The full report covers much more and is available for download here: 2023 Informa Tech Trust in Marketing Index.

B2B 86

B2B PR Dwell Trust Marketing 86

Sword and the Script | B2B

DECEMBER 28, 2022

It’ll be interesting to see if this remains true in 2023. A surefire way to get more value out of the thousands of dollars we will spend creating content in 2023 is to put a percentage of the time and budget that goes into content creation into creatively promoting it. Research and surveys are the most valuable content in B2B.

PR 75

PR Trust Marketing Stats B2B Marketing 75