Martech

JANUARY 25, 2023

Nearly half (47%) of marketers are using clean rooms for data privacy, regulatory compliance and audience activation, according to the IAB’s “State of Data 2023” survey. However, 52% of DCR users say they are challenged when it comes to leveraging results and proving ROI.

Cost 106

Cost ROAS Paid Search Agency Advertising Agencies 106

SocialPilot

FEBRUARY 26, 2024

By leveraging AI, marketers can make data-driven decisions, improve customer experience, and ultimately increase ROI. By understanding the ROI of each campaign, AI can reallocate your budget to maximize return on ad spend (ROAS) and achieve marking goals more efficiently. Wouldn’t it be great?

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Liveintent

SEPTEMBER 14, 2021

The top three concerns for advertisers in a world post-third-party cookies and mobile ad IDs include: Advertising performance Ability to measure and prove ROI/ROAS Ability to reach target audiences. 3 in 5 marketers have already seen agency innovation in the way of privacy changes. Solutions to grow or enhance first-party data.

Advertising Agencies 71

Advertising Agencies Advertisements Advertising Work Management 71

Single Grain

JULY 21, 2021

The advertisers’ only job is to provide: The objective or campaign goal — e.g., CPA, ROAS. Trend #3: Target ROAS Bidding for Video Action and Discovery Ads Campaigns. One particularly useful strategy is Target ROAS , which lets you bid based on your predicted average conversion value instead of your predicted conversion rate.

Paid Search Agency 111

Paid Search Agency Trends ROAS Google 111

Single Grain

AUGUST 3, 2023

While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. This way, you can use programmatic ad spend to stay on budget while making your ROI. In response, countries globally have created privacy laws, such as Europe’s GDPR.

Display 52

Display Advertisements Advertising Trends 52

Single Grain

AUGUST 7, 2023

In 2023, 253.3 Privacy : Privacy laws are constantly changing, making it a big obstacle for advertisers. has several laws, such as COPPA (Children’s Online Privacy Protection Act). The FTC highlights all mobile ad privacy best practices. billion USD in 2023. adults using mobile devices is only growing.

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52

Single Grain

DECEMBER 6, 2019

It’s helping identify those with better engagement, fewer fake followers, and a higher chance of generating a positive return on investment (ROI). All You Need to Know About the ROI of Influencer Marketing [infographic]. With this strategy and the right tools, even a small budget can deliver a great ROI. Dive Deeper: .

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145