Bluetext

DECEMBER 8, 2022

You’ve heard the rumblings, accepted the cookie banners and been warned by that one friend who swears by Duck, Duck, Go that privacy laws were coming…but is now finally the time? Over the past year state legislatures have introduced an array of comprehensive data privacy bills, successfully passed by both Connecticut and Utah.

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Litmus

NOVEMBER 18, 2022

Before diving in, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple Mail Privacy: 54.6%. Learn why in this blog post. to 55.1%.

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Privacy Protection Email Marketing Trends Privacy 86

Martech

NOVEMBER 28, 2022

That increased to 15 this year and is projected to hit 18 by the end of 2023, according to Salesforce’s eighth annual “State of Marketing” report. Dealing with privacy changes. There may be some privacy protection fatigue setting in. By the end of next year the total will be nearly twice what it was in 2021.

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Search Marketing Privacy Protection Privacy Marketing & Strategy 111

Liveintent

DECEMBER 21, 2021

Google gave the industry a reprieve when it delayed third-party cookie deprecation in Chrome to the end of 2023. This September, Apple released iOS 15 and its Mail Privacy Protection (MPP) feature. Privacy was a central theme in 2021. Third-party cookie deprecation. Apple’s iOS 15. Happy New Year!

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Navigate the Channel

JULY 12, 2023

In 2023 so far, the number of emails sent and received is already at 347.3 In early 2023, Email Tool Tester found that the average deliverability for all email tools combined was just below 85%, which means 15% of sent emails were either flagged as spam or bounced into the sock-in-the-dryer void. What are the specifics? Translation?

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Convert

SEPTEMBER 15, 2021

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. 1 July 2023. 1 January 2023. 1 January 2020 / 1 January 2023. What Do All These Privacy Laws Have in Common? 25 May 2018.

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Act-On Privacy CPA Cost per Acquisition 98

Martech

FEBRUARY 16, 2023

The standards will remain open for public comment for 60 days, until April 17, 2023. As part of their Building for Privacy Series, the organization also released a primer for clean rooms that outlines the industry with definitions and concepts, and includes a roadmap of future clean room proposals and initiatives.

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illumin

FEBRUARY 8, 2024

According to a March 2023 Adobe study, 75% of marketers still heavily rely on third-party cookies for targeting and measurement – this needs to change. Even more than they value privacy, customers demand and have come to expect security. After all, the reason third-party cookies are leaving is to protect internet users’ privacy.

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Sprout Social

AUGUST 21, 2023

According to The 2023 State of Social Media: AI and Data Take Center Stage report, business leaders expect increased investments in AI over the next few years. Our community discussed several risks including privacy infringement, manipulation of public opinion and autonomous weapons.

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Parse.ly

AUGUST 3, 2023

As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver. These changes are leaving marketers scratching their head about what to expect.

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Porch Group Media

NOVEMBER 10, 2022

Our team curated the latest stats we could find to help you stay current and informed for 2023. billion by 2023. Email marketing revenue is estimated to reach almost 11 billion by the end of 2023. The most significant way that email marketers adapted to recent data privacy changes was by prioritizing different KPIs.

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Martech

MAY 11, 2023

When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new era of consent around online data collection and put the right to protect personal information directly in the hands of individuals.

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Sana Commerce

AUGUST 22, 2023

[Rotterdam, The Netherlands, August 2023] – Sana Commerce is happy to announce a strategic partnership with Usercentrics global market leader in the area of consent management platforms (CMP) for websites and apps. This collaboration signifies that Sana Commerce is dedicated to maintaining the end-user’s consent and trust.

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Litmus

DECEMBER 7, 2022

In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond. Make sure to register for our December Litmus Talks webinar where we’ll be discussing ALL the things we at Litmus think will be top of mind in email throughout 2023.

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Martech

OCTOBER 15, 2021

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Privacy laws in Europe and in some U.S. Is your brand keeping pace with these changes?”.

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Brightedge

JULY 22, 2022

But now, two realities are disrupting the tracking-dependent worlds of digital marketers everywhere: zero-click results and privacy changes. Another major change impacting digital marketers is significant new privacy protections. Customers have demanded data privacy and the marketing is responding.

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Martech

OCTOBER 18, 2021

Keeping pace with privacy laws and practices. “We’re We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. Privacy laws in Europe and in some U.S.

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Litmus

APRIL 29, 2022

The email marketing community has had all eyes on privacy shifts in recent years–for good reason. Last year marked the launch of Apple’s Mail Privacy Protection. Google’s plan to end third-party cookies by 2023 remains a key element of its Privacy Sandbox. How email overcomes typical first-party data challenges .

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Navigate the Channel

JANUARY 3, 2024

We’re almost at the official tipping point in 2023 where mobile surpasses desktop, and HubSpot found that 46 percent of all email opens now occur on mobile. Every Compliance and Privacy Failing to comply with email marketing regulations can lead to legal trouble and a tarnished reputation. Do not be this emailer.

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Vision6

AUGUST 23, 2021

billion annually by 2023. Vanity metrics like email opens may not be the best to focus on, particularly with Apple Mail’s recent updates to privacy protection. In fact, it has the potential to increase customer engagement, conversions, and retention. However, such a powerful tool doesn’t come without its burdens.

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Litmus

JANUARY 24, 2022

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. April: To answer the question about why is Apple doing this—this is a big pillar of their brand message: privacy. The post Current State of Apple’s Mail Privacy Protection: Webinar Recording + Q&A appeared first on Litmus.

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Digilant

MARCH 1, 2022

In fact, according to Yahoo News, 86% of media owners expect contextual solutions to grow by 2023. . User privacy is top of mind. This makes it an excellent tool for advertisers as we move away from third-party cookies but also to stay compliant with privacy protection laws like CCPA and GDPR. . Brand safe environment.

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Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” In a post-Mail Privacy Protection (MPP) world , we’re looking for new ways to measure engagement and know whether our content is connecting with our subscribers.

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Liveintent

NOVEMBER 2, 2021

.” Consumer data and privacy has become a major topic of conversation and concern for companies across industries over the last decade. In the last few years alone, Apple has rolled out ITP (Intelligent Tracking Prevention) in Safari, ATT (App Tracking Transparency), and MPP (Mail Privacy Protection).

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Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. Plenty has been written about Apple’s privacy changes in iOS 15 , which affects iPhones iPads, and similar changes for its Mac operating system.

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Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. How to privacy-proof your email program.

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Scoop.it

FEBRUARY 28, 2023

If you are wondering about the trends that will pick up pace in 2023 , you are at the right place. In 2023, more and more email clients will support BIMI or consider supporting it. In 2023 and the years to come, marketers will try their best to deliver a delightful experience to the subscribers by testing different parameters.

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Martech

AUGUST 26, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning. Source: RSG.

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Goolara

DECEMBER 8, 2020

In June of 2018, Governor Jerry Brown signed into law the California Consumer Privacy Act (CCPA). Taking its inspiration from the European Union’s General Data Protection Regulation (GDPR), the CCPA was intended to protect online data privacy. The California Privacy Protection Agency.

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Choozle

JUNE 13, 2022

From industry giants like Google and Apple adapting new policies and technologies for consumer privacy, as well as comprehensive US state privacy laws and a push for national legislation, data privacy is here to stay. Europe’s General Data Protection Regulation (GDPR). State laws.

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Zoominfo

AUGUST 11, 2022

This policy disclaimer is required under privacy laws like the General Data Protection Regulation (GDPR) and the ePrivacy Directive , to give consumers more control over how their data is collected and used. While there are data privacy laws in place in many countries, no single overarching privacy law covers the entirety of the US.

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Litmus

OCTOBER 18, 2023

On September 18, 2023, Apple launched its seventeenth release of Apple’s iOS operating system for the iPhone—iOS 17. And with it, one feature that had marketers scrambling: Apple’s Link Tracking Protection (LTP) , which sounded like another version of Apple’s Mail Privacy Protection , but this time impacting click tracking.

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Liveintent

JANUARY 30, 2023

The National Retail Federation’s (NRF) “Big Show” conference concluded in New York City on January 17th, 2023. While the topic of privacy protection heats up further, email newsletters enable retailers and their advertising partners to continue reaching audiences safely via the hashed email.

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Convert

MARCH 7, 2023

But, before you follow suit and kiss GA4 goodbye, let me tell you it isn’t all bad, at least as far as user privacy is concerned. GA4 is taking privacy to the next level, supporting Google’s ‘Privacy by Design’ initiative. Read on as we’re taking a deep dive into what GA4 offers when it comes to privacy features.

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Convert

JULY 12, 2022

With the introduction of Connecticut SB 6, commonly referred to as the Connecticut Data Privacy Act or “CTDPA” , Connecticut has joined the ranks of US states like California, Virginia, Colorado, Nevada and Utah that have passed comprehensive privacy laws to protect individuals’ personal information. 1 July 2023.

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Litmus

DECEMBER 15, 2023

Check out The 2023 State of Email Design Report to learn how best email marketers are creating email. Be sure you and your team are aware of international email laws that apply to you, data privacy best practices , and changes to the email marketing landscape like Apple’s Mail Privacy Protection (MPP).

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Email Marketing Marketing Strategy Marketing & Strategy Planning 92

Martech

OCTOBER 31, 2022

Emerging tech will experience a growth of 104% by 2023 , according to Statistica. IT: OT – Operational technology DNS – Doman name system MWB – Malwarebytes PGP – Pretty Good Privacy. The relationship between IT and marketing, especially marketing data, is one example affected by constant change. Here’s how. in 2021. .

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