This Month in Email: A Recap of Email Marketing in February 2023

Welcome back to This Month in Email—our new monthly series about the latest happenings around the world of email marketing.

Read on for the biggest headlines shaping the email industry in February 2023.

• 📰 News headlines
• 📊 Email Client Market Share
• ✨ Community happenings
• 🤖 The world of artificial intelligence (AI)

📰 News headlines

• Gmail released a new annotation feature, allowing email senders to display product carousels in the Promotions tab.
• Microsoft Outlook users were flooded with spam due to broken email filters.
• Bad ads are swamping social media platforms. 
• Firefox for Android adds an extension for hiding email addresses.
• A late-night email from Google terminates 453 employees in India.
• Several students at Stanford received fraudulent emails about violating the university’s honor code.
• Sendmarc raises $7M to offer email protection from phishing attacks and email impersonation.
• AI-powered sales email coaching platform Lavender raised $13.2M for its AI-powered email marketing engine.
• Criminals continue to use PayPal accounts to generate invoices and send phishing emails.
• MailGuard warns Australian workers about a DocuSign phishing email scam.
• Google will apply Gmail spam detection to political campaign emails, once again. (January)

✨ Community happenings

ANA Email Evolution Conference took place on February 7th-8th, both virtually and in-person in Washington D.C., featuring speakers from leading brands and presentations from subject matter experts on how to leverage email to grow their business, engage with customers, and expand their knowledge.

📊 Email Client Market Share

Here are the top 10 most popular email clients from last month, January 2023:

1. Apple: 58.72%
   1. Apple Mail Privacy: 53.00%
   2. Apple iPhone: 3.55%
   3. Apple Mail: 1.85%
   4. Apple iPad: 0.33%
2. Gmail: 28.04%
3. Outlook: 4.45%
4. Yahoo Mail: 3.04%
5. Google Android: 1.55%
6. Outlook.com: 0.72%
7. Samsung Mail: 0.19%
8. Orange.fr: 0.08%
9. Web.de: 0.06%
10. Windows Live Mail: 0.06%

Source: Litmus’ Email Client Market Share

🤖 The world of AI

• Microsoft puts limits on Bing’s AI chatbot after it expressed desire to steal nuclear access code.
• Bing’s AI chatbot claimed it spied on Microsoft’s employees through webcams on their laptops.
• Woman uses ChatGPT to write a “polite but firm” email to an airline after delay—and the results were “fantastic.”
• It’s scary easy to use ChatGPT to write phishing emails, according to CNET.
• Peabody College at Vanderbilt University apologized for using ChatGPT to write a sensitive email.
• Insider reports ChatGPT isn’t as helpful in reducing time spent writing an email.

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