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Consent and transparency need to be top data privacy concerns for marketers

illumin

Data privacy is critical to successful marketing. User consent and personal privacy are paramount to ethical data collection. These concerns are exemplified by the decision to remove third-party cookies from Google Chrome in 2024 and Mozilla Firefox in 2023. Consent puts the power of privacy in the user’s hands.

Privacy 94
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Planning Your Email Strategy for 2023: How to Get Maximum ROI

Scoop.it

emails will be sent and received per day in 2023. Despite the mushrooming of messaging apps, marketers love email as it is a permission-based channel and allows them to send personalized communications. So, how will you formulate the email strategy in 2023? In 2023, usage of customer data platforms will gain immense momentum.

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Prepare for the CDPA: East Coast Meets West Coast as Virginia Signs Privacy Law

Convert

The Virginia Consumer Data Protection Act (CDPA) bill was signed into law on 2 March 2021 and will go into effect in 2023. Permissible Purpose. 1 January 2023. 1 January 2023. FIrst, have the lawyers, IT professionals, and privacy specialists within your organization assess the law’s application to your business.

Privacy 72
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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Permissible Purpose. 1 July 2023. 1 January 2023. 1 January 2020 / 1 January 2023. Colorado CPA. Nevada SB220. Europe GDPR.

Act-On 98
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MarTech’s guide to GDPR: The General Data Protection Regulation

Martech

When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new era of consent around online data collection and put the right to protect personal information directly in the hands of individuals.

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Sana Commerce partners with Usercentrics

Sana Commerce

[Rotterdam, The Netherlands, August 2023] – Sana Commerce is happy to announce a strategic partnership with Usercentrics global market leader in the area of consent management platforms (CMP) for websites and apps. This collaboration signifies that Sana Commerce is dedicated to maintaining the end-user’s consent and trust.

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Email: The Perfect Place for Building First-Party Data

Litmus

The email marketing community has had all eyes on privacy shifts in recent years–for good reason. Last year marked the launch of Apple’s Mail Privacy Protection. Google’s plan to end third-party cookies by 2023 remains a key element of its Privacy Sandbox. How email overcomes typical first-party data challenges .