ANNUITAS

DECEMBER 11, 2023

Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. 2023 was a pivotal year, and ANNUITAS expects much to change in 2024. This has made for a challenging 2023. This may never change.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

ClearVoice

MARCH 6, 2023

Additionally, we’ll look at what to expect in 2023 and beyond, and how to prepare for your financial future. Gig economy” refers to a job market in which task-based workers use digital platforms to find temporary or part-time gigs. “Gig What is the gig economy? Its roots date back centuries, but the term is pretty recent.

Work Management 98

Work Management Peer-to-peer Marketing Management Analysis 98

Madison Logic

JUNE 15, 2023

“Madison Logic leads the way in helping enterprise B2B marketers prioritize accounts, drive higher account engagement across multiple channels, and accelerate conversion across the sales cycle,” said Tom O’Regan, CEO of Madison Logic. .

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Madison Logic

JUNE 15, 2023

“Madison Logic leads the way in helping enterprise B2B marketers prioritize accounts, drive higher account engagement across multiple channels, and accelerate conversion across the sales cycle,” said Tom O’Regan, CEO of Madison Logic. .

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Madison Logic

APRIL 4, 2023

Customer reviews offered persistent recognition for the ability to prioritize accounts, personas, and content with its superior proprietary data; best-in-class customer support; and the predictable and sustainable ROI clients experience when executing a multi-channel ABM strategy with Madison Logic.

Account Based Marketing 52

Account Based Marketing ABM Peer-to-peer Multi-Channel 52

Martech

MARCH 2, 2023

Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “ triple squeeze ,” making everything more expensive. What is marketing mix modeling? or “How will a 10% change to upper-funnel media impact bookings?”

Marketing Mix 107

Marketing Mix Marketing Attribution Lead Ranking Planning 107

QuanticMind

JULY 27, 2023

But in 2023, there’s a new player in the content creation game, and it has the potential to disrupt just about every aspect of digital advertising: Generative AI. But in 2023, there’s a new player in the content creation game, and it has the potential to disrupt just about every aspect of digital advertising: Generative AI.

Marketing AI 52

Marketing AI Paid Content Advertising Agencies Advertisements 52

Metadata

APRIL 8, 2024

I used Metadata for the first time in 2021 when I worked at Armorblox (now a part of Cisco), and it instantly made me a better B2B marketer. I wore many hats there, but the core of my role was developing and executing their paid ad strategy. I wasn’t any less skeptical of paid social, I knew a test run of Metadata wouldn’t hurt.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

Webbiquity

NOVEMBER 28, 2023

Offering a stellar B2B sales experience comes with its own share of challenges in 2023. Lack of Sales and Marketing Alignment When sales and marketing teams operate in silos, it’s a recipe for inefficiency. On the flip side, if the sales team doesn’t share feedback, marketing might be off-target with their campaigns.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Sprout Social

JANUARY 26, 2023

Through Google search? Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Paid Content 124

Paid Content Advertising Agencies Planning Word of Mouth 124

BenchmarkONE

JANUARY 22, 2020

Which is what makes marketing automation genuinely amazing. While the reasons for needing a marketing automation software are somewhat endless, here are the more compelling things it helps you with: . Adding efficiency to your outreach and lead nurturing strategies. Putting data-backed insights to use for marketing improvements.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Work Management 80

MKT1

JULY 13, 2023

I love seeing what’s possible when marketers think like product orgs and use the modern tools available to them to make high-value content. So I wrote this newsletter and made a video with some early-stage marketers to help. Part 2: Why marketing orgs need to become more like product orgs. Includes peer review.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

Metadata

FEBRUARY 2, 2023

B2B marketing is a lot of what-have-you-done-for-me-lately and a never-ending game of follow the leader. Some marketers see ROI on TikTok ? Google PPC ads still drive a solid cost per lead (CPL)? People actually click on B2B ads on Facebook ? Sign me up. This article will walk you through the steps necessary to do that.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Demand 52

Thinkers360

APRIL 7, 2024

He is featured in Thinkers360’s annual leaderboards: Top 50 Global Thought Leaders and Influencers on Education 2024 , Announcing the Thinkers360 Top Voices APAC 2023 and Top 50 Global Thought Leaders and Influencers on Health & Safety 2022 among others. Thinkers360: Tell us a bit about your background and areas of expertise.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

MKT1

OCTOBER 24, 2023

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy?

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

Sprout Social

MARCH 30, 2023

Since New Year’s Day 2023, more than 5 million messages referencing ChatGPT have been sent across Reddit, Twitter and YouTube alone. For Sprout Social, this presents a massive opportunity to build solutions that help teams work smarter, unlock creativity and increase social media’s business impact exponentially.

Marketing AI 117

Marketing AI Peer-to-peer Training Software 117

Madison Logic

MARCH 23, 2023

Success or failure in account-based marketing (ABM) hinges on account prioritization. We’ll use these insights to emphasize changes and deliver recommendations that help marketers prioritize companies and content to increase engagement and conversion. Why ML Insights? Lock up your data! billion in 2021.

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

Pam Didner

JANUARY 1, 2021

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Webbiquity

JANUARY 9, 2024

Everyone wants their content to bring them hundreds of visitors quickly. Unfortunately, few types of content do. Naturally, they are going to share it across their social media channels like Twitter (I refuse to call it X) and LinkedIn. Guest post by Ann Smarty. Most people like to be featured. Don’t just focus on influencers!

Traffic 204

Traffic Peer-to-peer Linkbait Customer Surveys 204

Atomic Reach

JUNE 3, 2019

Asia has the largest regional e-commerce market with $831 billion. Today, you don’t have to build a physical brick-and-mortar location to have a successful store. The emergence of Amazon, eBay, Shopify, and other online marketplaces are allowing consumers to order products right from their homes. In 2017, Statista reported that there were 1.66

Statistics 91

Statistics Generation Amazon Paid Search Agency 91

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 125

Marketing AI Paid Content Work Management Marketing Management 125

MKT1

AUGUST 7, 2023

🛝 How to improve conversion by lowering friction, properly setting expectations, and adding relevant info. Who : This workshop is for marketers, web developers and designers, founders, & other leaders at early & growth stage B2B startups or agencies. Stop making it so hard.

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

seo.co

OCTOBER 13, 2023

2023 is set to be an exciting year within the SEO space, with a host of events bringing professionals together from around the world. MnSearch Summit Dates: June 15-16, 2023 Cost: Early bird rates: $264-697; regular rates $374-$1,197 Description: Two-day conference for learning and networking.

Paid Content 52

Paid Content Conference SEO Peer-to-peer 52

SocialPilot

JANUARY 26, 2024

Influencer marketing seems to have become the holy grail for achieving social media success of brands. According to marketers, influencer-generated content earns 8x more engagement than sophisticated branded content. Social media influencers actively seek interaction with their audience. in revenue.

Social Media 82

Social Media Media Brand Identity Branding 82

Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), Generating high-quality leads is crucial, but can be a real challenge. Why Choose Single Grain?

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Single Grain

JUNE 27, 2023

Finding and hiring a marketer worth their salt is fast becoming a challenge for businesses aiming to stay ahead of the competition. For that reason, hiring a marketer that is right for your brand should be a top priority. You can search by location, industry, current company, past company, school, and other factors.

Paid Content 52

Paid Content Paid Search Agency Enterprise Management Advertising Agencies 52

Metadata

JANUARY 8, 2024

Liam Barnes , Head of Demand Generation at Bionic, whipped out the 2023 version of this adage during his DEMAND session : “If you don’t measure them your campaigns, you’re screwed.” As a demand generation marketer , you’re under more pressure than ever to prove your paid campaigns are driving pipeline and revenue.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Spiralytics

NOVEMBER 20, 2023

Today, influencing is a prevalent career many ordinary social media users want to tap into—Filipinos being one of them. Coined as the “social media capital of the world,” the Philippines ranks second worldwide in average daily social media usage. Over 86% of e-shopaholics buy directly from social media.

Marketing & Strategy 62

Marketing & Strategy Marketing Strategy Advertising Agencies Paid Social Agency 62

Metadata

DECEMBER 4, 2023

Since the dawn of business, marketers have embraced multichannel strategies to reach their customers. Bean hired two advertising firms in 2005 to help it look for a “new approach to communicating with web shoppers” as online sales grew. As a result, many marketers are asking themselves, “Is it even worth figuring out?”

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Marketing Marketing Strategy Marketing & Strategy 52

Single Grain

MAY 18, 2023

Google Ads is a powerful tool for connecting businesses with their target audience and driving tangible sales and brand recognition results. In this article, you will learn about the Ads / AdWords account audit checklist, including the value that it will provide to your business. Work With Us What Is a Google Ads Audit?

Paid Search Agency 52

Paid Search Agency Template Cost Per Click Ads 52

Animalz blog

MARCH 20, 2023

Regulatory changes that create new, uncontested markets is a tale as old as the world of startups. Long B2B sales cycles, a discerning medical audience, and limited marketing resources all stood in the way of Exer Health’s growth. Search traffic was to set the foundation for long-term growth and fill the sales pipeline.

Sales Qualified Leads 58

Sales Qualified Leads High Quality Lead Traffic SEO 58

Single Grain

MAY 10, 2023

Large organizations need an excellent online presence to gain a competitive advantage in the market. In this article, I will explore the top 8 benefits of enterprise SEO and how you can leverage these SEO strategies to improve your marketing efforts. But quality products or services and a great website are not enough. Let’s begin!

Enterprise Management 52

Enterprise Management Paid Content SEO Marketing Budget 52

accelerate agency

MARCH 29, 2023

It’s estimated that the global market for SaaS was worth $167 billion in 2022, and the only way is up, with the total amount spent expected to hit $195 billion before 2023 ends. Examples of this kind of model include QuickBooks accounting software and HubSpot for marketing. Of course, finding the right idea can be a challenge.

Enterprise Management 52

Enterprise Management Startups Work Management Marketing Automation Services 52

EveryoneSocial

MARCH 31, 2023

Those conversations have also helped me better understand the last 10 years (This is our 10th year since launching EveryoneSocial ) and why I think 2023 is shaping up to be employee advocacy’s biggest year yet. But as all marketers know, marketing in its purest form is a controlled experiment. Growth was the priority.

Peer-to-peer 52

Peer-to-peer Paid Social Agency Social Networks Network Marketing 52

Brandpoint

APRIL 20, 2023

To achieve this, your content and engagement strategies should address the core concerns at each phase of the process, from seeking RFPs to making the final selection, and even beyond the point of sale. The best marketing strategy for OEMs to attract and engage customers is through an inbound marketing approach.

Paid Search Agency 62

Paid Search Agency Enterprise Management Marketing & Strategy Marketing Strategy 62

Zoominfo

AUGUST 23, 2022

The B2B software market has undergone immense changes in recent years. We examined a range of data to see precisely how the B2B software market has developed over the past decade, and found some trends and patterns that should help sales professionals navigate today’s increasingly volatile business environment. That was not the case.

B2B Sales 100

B2B Sales Trends Zoominfo B2B 100

Single Grain

SEPTEMBER 6, 2023

Updated September 2023. In the world of social media marketing, a Facebook Group is a powerful tool for building a community and promoting your brand. After the Facebook algorithm update that deprioritized brand content several years ago, Groups have become even more important for connecting with your followers.

Paid Content 52

Paid Content Facebook Spending Webinar Metrics 52