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2023 NRF’s Big Show: Key Takeaways


The National Retail Federation’s (NRF) “Big Show” conference concluded in New York City on January 17th, 2023. Let’s dive in. In doing so, organizations gain more data and insight into customer behaviors and preferences.

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6 Ways to Privacy-Proof Your Email Program


Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018.

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The State of Global Privacy Legislation with Adam Woods, COO


Over the years, consumers have become more aware and concerned about the collection of their data in daily life. A Tealium survey found that 97 percent of consumers are somewhat or very concerned about protecting their personal data. Europe’s General Data Protection Regulation (GDPR).

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection


This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Right to correct errors in personal data. Right to opt-out of behavioral advertising.

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Prepare for the CDPA: East Coast Meets West Coast as Virginia Signs Privacy Law


The state of Virginia recently voted to become the first state on the East Coast to enact a law governing how companies protect consumers’ personal data. The Virginia Consumer Data Protection Act (CDPA) bill was signed into law on 2 March 2021 and will go into effect in 2023.

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Connecticut Data Privacy Act: How We Make Sure Convert Remains Compliant


Despite privacy and data security regulations existing in the United States for decades, those regulations previously only applied to specific businesses, areas, and data types. Check out our assessments of the privacy laws in. Right to correct errors in personal data.

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Optimizing for Search Amid the Data Revolution and Increasing Complexity of Technical SEO in 2022


In the evolving world of search, we need to always be thinking about how our brands and our content can be discovered. That evolution has put us squarely in the midst of an SEO data revolution with more ranking factors and data points to consider.