ANNUITAS

DECEMBER 11, 2023

2023 was a pivotal year, and ANNUITAS expects much to change in 2024. Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. This has made for a challenging 2023. This may never change.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Madison Logic

DECEMBER 19, 2023

Customer reviews continue to offer persistent recognition for the company’s industry-leading intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support. ” — Sander D., ” — Sander D., We highly recommend them!”

Enterprise Management 52

Enterprise Management Peer-to-peer Account Based Marketing Impressions 52

Madison Logic

JULY 25, 2023

The award for Product of the Year highlights Madison Logic’s recent momentum and joins additional recognition it’s received for its unique data-driven approach in 2023. B2B marketers face the challenge of distinguishing valuable signals from noise,” said Tom O’Regan, CEO of Madison Logic. “ML

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Madison Logic

JULY 25, 2023

The award for Product of the Year highlights Madison Logic’s recent momentum and joins additional recognition it’s received for its unique data-driven approach in 2023. B2B marketers face the challenge of distinguishing valuable signals from noise,” said Tom O’Regan, CEO of Madison Logic. “ML

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Madison Logic

APRIL 11, 2023

Annual award program recognizes top companies committed to helping employees accelerate their careers, knowledge, and performance NEW YORK, NY — April 11, 2023 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced it has been awarded a Best Places to Work by Business Intelligence Group.

Account Based Marketing 52

Account Based Marketing Multi-Channel Peer-to-peer Best Practices 52

NetLine

JULY 27, 2023

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. I was hooked on programmatic marketing.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Pam Didner

JANUARY 1, 2021

One of the primary reasons people attend conferences is to meet like-minded people and industry peers. Registrants found juggling WFM, families and multi-day online events exhausting even though they badly wanted to unite with friends and colleagues from previous years’ events. 2020: Looking Back & What Lies Ahead.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Webbiquity

SEPTEMBER 12, 2023

With growing attendance, increased investment in events teams, and overwhelming support from organizers and attendees, in-person conferences have re-established themselves as the most impactful marketing channel and an invaluable networking platform.”

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Madison Logic

AUGUST 15, 2023

Company’s eighth appearance on annual list highlights its continued leadership solving the needs of global enterprises B2B organizations through its innovative ABM Platform NEW YORK, NY — August 15, 2023 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced it was ranked No. 3219 on Inc.

Account Based Marketing 52

Account Based Marketing Lead Scoring Lead Ranking Multi-Channel 52

Martech

JUNE 27, 2023

A company’s website is the single most important media channel in the marketing communications toolkit. Your website is the perfect “owned media,” infinitely flexible, with global reach and easy to keep current. In this fast-moving world, I propose a rethink for your website, from the strategic to the tactical. Let’s begin. Pricing details.

Marketing Websites 93

Marketing Websites Marketing Management Peer-to-peer netFactor 93

Heinz Marketing

JANUARY 13, 2022

And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams. By Matt Heinz , President of Heinz Marketing. In Summary: . Change Management . Account-Based Retention . Sustainable Marketing . Target Account Precision . Brand & Community Investments .

Sales Management 134

Sales Management Work Management Peer-to-peer Marketing Management 134

Metadata

NOVEMBER 7, 2023

Multi-touch: All of the touchpoints receive fractional credit. In fact, according to Salesforce’s 2023 State of Marketing report , “measuring marketing ROI/attribution” is the #2 challenge for marketers, trailing only “ineffective use of tools and technologies.” But for better or worse, that won’t cut it anymore.

Multi-Touch Attribution 52

Multi-Touch Attribution ROI Ideal Customer Profiles B2B Marketing 52

Martech

JANUARY 20, 2023

Speak to your marketing peers to find out who is using which CDP vendor and why. When it comes time to purchase or upgrade a customer data platform (CDP) for your organization, the demo can be the best way to really understand what a particular vendor offers. Which CDP vendors should I consider? First, you have to find the right vendors.

Work Management 101

Work Management Marketing Management Vendors RFI 101

Animalz blog

MARCH 20, 2023

Animalz worked with Exer Health to build SEO as an organic customer acquisition channel that will supplement consultative sales. Animalz worked with Exer Health to build SEO as an organic customer acquisition channel that will supplement consultative sales.

Sales Qualified Leads 58

Sales Qualified Leads High Quality Lead Traffic SEO 58

Inbox Insight

NOVEMBER 26, 2018

You may be creating killer B2B content but without the right distribution channels to scale up your efforts and reach the right audience, at the right time – who’s going to see it? This expert guide runs you through some of the digital distribution channels at your disposal. Effective Distribution Channels: 1. Get reading!

Demand Generation Agencies 45

Demand Generation Agencies Demand Generation Top of Funnel Paid Content 45

Single Grain

MARCH 7, 2022

The blockchain market is expected to reach over $23 billion by 2023, and the Bitcoin price is speculated to hit $250,000 by 2025. With the launch of Bitcoin in 2009, the decentralized cryptocurrency market powered by blockchain gained massive success. DeFi (decentralized finance). TABLE OF CONTENTS: ↓ What Is Crypto PR?

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Single Grain

JULY 19, 2019

Many new digital marketing trends and strategies are evolving in the current high-tech, Internet-connected era, which means that businesses need to use them to succeed in their efforts because what worked for you last year may not work (as well) this year. Click here to download it for free right now!

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

Many new digital marketing trends and strategies are evolving in the current high-tech, Internet-connected era, which means that businesses need to use them to succeed in their efforts because what worked for you last year may not work (as well) this year. Click here to download it for free right now! Basic communication. Product recommendations.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

Single Grain

OCTOBER 9, 2023

Updated October 2023. A Facebook group is one of the most underestimated marketing tactics when it comes to generating engagement and leads. I have seen marketers using Facebook groups as a strategy to increase referral traffic but, alas, this is not the best way to leverage the power of groups. Read on to find out! What Is a Facebook Group?

Facebook 98

Facebook Tactics Webinar Metrics Ad Frequency 98