KoMarketing Associates

FEBRUARY 15, 2023

WordPress VIP recently published its “Content Matters 2023 Report,” and the majority of respondents (58.4%) stated that they expect their content marketing budgets to increase in 2023. Over the past 12 months, most marketers (49.2%) said that their content budget has grown larger. About 35.1%

Allocation 257

Allocation Marketing Budget Content Advertising Benchmark 257

KoMarketing Associates

OCTOBER 25, 2022

Looking ahead to 2023, new research indicates that marketers may see a reduction in their budget. Integrate recently partnered with Demand Metric to publish “The State of Marketing Budgets” report, and statistics suggested that almost one-fourth of marketers expect their marketing budget to be reduced in 2023.

Marketing Report 230

Marketing Report Marketing Budget Creation Planning Advertising Agencies 230

Webbiquity

MARCH 28, 2023

The list of penny stocks in 2023 from MarketBeat below is a great example of evergreen content. Your main goal is to show measurable results. The post Seven Content Types to Focus on in Your 2023 Marketing Strategy appeared first on B2B Marketing Blog | Webbiquity. Use figures, charts, and tables.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Launch Marketing

DECEMBER 6, 2023

2023 was a year of adapting to new technologies, implementing new approaches, evolving practices and much more. To help put this past year into perspective from a marketing standpoint, we have put together a list of our top B2B marketing content and resources from 2023, focusing on strategies and emerging trends.

Resources 134

Resources B2B Marketing Planning B2B 134

Contently

MARCH 3, 2023

Here’s the hot take on the trends related to technology for content marketing, based on responses to the 2023 Contently State of Content Marketing Survey. A common thread connects the most popular technologies respondents use today, as well as the ones they’re planning to invest in for 2023. That probably surprises no one.

Trends 150

Trends Planning Content Marketing Marketing Management 150

Marketing Insider Group

AUGUST 1, 2023

It’s a measure of the level of engagement that a piece of content sees from its audience. A high level of Brand Awareness means more people are likely to think of your brand when they need the products or services you offer, but measuring Brand Awareness can be a bit tricky. Measuring CPC is as easy as pie.

Social Media 219

Social Media Cost Per Click Cost Per Thousand CPM 219

Top Rank Marketing

SEPTEMBER 20, 2023

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. List Methodology: For this list we utilized the Traackr influencer marketing platform to measure resonance surrounding the topic of content marketing. LinkedIn and NetLine are TopRank Marketing clients.

B2B Marketing 134

B2B Marketing Enterprise Management Content Marketing VALS 134

ANNUITAS

MARCH 21, 2023

Updated 21 MAR 2023 Adobe Updates Focus on Chat, Event Management and Advanced Analytics Adobe is holding its annual Summit event in Las Vegas this week. Analytics: More Data Sources and Improved AI Modeling Tools Adobe Measure includes two major additions. The first is all around increasing the types of data that can be analyzed.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Top Rank Marketing

JANUARY 22, 2024

In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. The good news is that we marketers have more tools than ever to measure our success. Here’s how you can build a solid structure for measurement and measure top, middle and bottom of funnel objectives.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Top Rank Marketing

NOVEMBER 7, 2023

Among other best practices, these high performers are more likely to: Use professional influencers Use industry and niche experts Use technology, including AI Measure and track performance And many more (get the full report for the rest) These habits of highly successful programs lead to impressive results.

Marketing Report 106

Marketing Report B2B Marketing Advertising Agencies B2B 106

Martech

DECEMBER 13, 2023

Well, friends, we have reached the end of 2023. I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. I learned along the way that for many of these brands, 2023 was a rebuilding year, a time to reflect and rethink their business.

Enterprise Management 120

Enterprise Management Work Management Marketing Management SMB 120

Launch Marketing

APRIL 5, 2023

B2B Content Marketing Trends in 2023 The most recent B2B content marketing report from Content Marketing Institute (CMI) revealed some interesting insights on recent B2B marketer activity. Consider Content Performance Benchmarks: 80% of B2B marketers measure content performance. Read on for more.

Trends 118

Trends B2B Marketing Content Marketing Planning 118

Martech

SEPTEMBER 18, 2023

Save time and prevent errors with AI HubSpot released many AI capabilities in 2023. Deal rate measures the percentage of contacts enrolled in a sequence that resulted in a deal being created. Total revenue measures the total revenue of the closed won deals that were influenced by the sequence. Learn more in this video.

Top of Funnel 123

Top of Funnel Forecasting SMS Work Management 123

ClickZ

FEBRUARY 16, 2024

Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Why Fospha?

Advertising Agencies 59

Advertising Agencies eCommerce ROAS Funnel Advertising 59

Martech

OCTOBER 30, 2023

Modern UX report modals offer increased filtering to address common pain points Marketo Engage’s report assets were updated to follow the Modern UX experience in early 2023. View the complete set of October 2023 Marketo Release Notes. The post Marketo’s October 2023 releases: A manager’s guide appeared first on MarTech.

Marketo 106

Marketo Webinar Metrics User-Generated Content Demand Generation Agencies 106

Martech

DECEMBER 29, 2022

That’s the big story in digital media, and not a wild prediction that momentum will grow in 2023. First-party data refining CTV campaigns, a greater demand for measurement. As budgets transition from traditional linear TV to CTV campaigns, first-party data will become more crucial to justify the spend and measure results.

Advertising Agencies 114

Advertising Agencies Advertisements Advertising Paid Search Agency 114

Martech

DECEMBER 22, 2023

So we’re putting together 10 of the most popular articles by our subject matter experts from 2023 on different topics. Email outreach for marketers: Measuring and optimizing performance by Michael Maximoff. The post 2023 in review: Our 10 top articles on email appeared first on MarTech. First up: Email Marketing. Get MarTech!

Deliverability 99

Deliverability Copywriting Outreach Verticals 99

Benchmark Email

JANUARY 23, 2023

Digital marketing is extremely fast-paced, so it’s important to keep up with the best metrics to ensure continued growth in 2023. That’s why marketers and business owners need to know… The post 20 Marketing Metrics To Focus on in 2023 To Measure Success appeared first on Benchmark Email.

Advertising Benchmark 52

Advertising Benchmark Marketing & Strategy Marketing Email Marketing 52

Navigate the Channel

OCTOBER 5, 2023

In this article, we’ll explore the latest PR trends for 2023 that will help your business thrive in an era of rapid change and digital dominance. Reputation Management is Paramount In 2023, reputation management is more critical than ever. The ability to measure PR success extends beyond superficial metrics.

PR 65

PR Trends Public Relations Transparency 65

Navigate the Channel

SEPTEMBER 19, 2023

The world of search marketing is constantly evolving, and 2023 promises to be an exciting year for digital marketers. Voice Search: A Game-Changer Voice search has been steadily gaining popularity , and in 2023, it’s expected to become a game-changer. Responsive design and mobile-friendly content are essential for SEO success.

Search Marketing 65

Search Marketing Marketing AI Long Tail Marketing Privacy 65

SmartBug Media

MAY 9, 2023

April 2023 Create Multiple Knowledge Bases *available to Service Hub Enterprise users only. April 2023 Simplified Payment Links *available to all Payments customers **HubSpot payments are available to U.S.-based April 2023 Create Campaigns Using Campaign Templates *Beta.

Hubspot 98

Hubspot Enterprise Management Product Work Management 98

Martech

JANUARY 27, 2023

We made it to 2023! Look back and celebrate, then move on The first business for 2023 will be to step back, clear your head and take stock of all the great things you accomplished in 2022 despite the odds (i.e., And now it’s 2023. I didn’t run any numbers to measure volume, isolate cadences or track frequency curves.

Email Marketing 137

Email Marketing Marketing Analytics Tools CAN-SPAM Budget Programs 137

Digilant

APRIL 11, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 3: Implement Measurement Tools from the Start In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

KoMarketing Associates

JUNE 28, 2023

However, new research indicates that they are finding it challenging to measure the return-on-investment (ROI) of channels, such as email, social media marketing , and search. Most marketers (61%) are “very” or “extremely” confident in their ability to measure the ROI of social media initiatives.

ROI 247

ROI Planning Social Media Acquisitions 247

Martech

DECEMBER 30, 2022

Below are some predictions for where they’re heading in 2023. Since retail media networks are all basically their own walled gardens, advertisers have to start from scratch when measuring the effectiveness of campaigns across each network. It’s likely 2023 will see more standardization. Retail media networks standardize.

Media 100

Media Funnel Advertising Advertising Funnels eCommerce 100

Seismic

FEBRUARY 22, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. This past fall, I facilitated a conversation with a client titled “Starting to Measure Success,” focused on Seismic’s LiveInsights Analytics module.

Sales Cycle 81

Sales Cycle Analytics Lead Scoring Lead Ranking 81

Stevens & Tate

OCTOBER 31, 2023

Welcome to our October 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in fall 2023. It is specific, measurable, attainable, and relevant and time bound.

Trends 82

Trends Planning Work Management Marketing Management 82

ClearVoice

JUNE 19, 2023

Several content marketing areas expect significant growth and change in 2023. Here are some key content marketing statistics to keep in mind when crafting your content marketing strategy for 2023: Account-based marketing statistics Account-based marketing (ABM) uses highly targeted campaigns to turn prospects into customers.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. Data is raw, factual information that can be measured. Reaching buyers today is difficult. It reflects an occurrence.

Paid Content 140

Paid Content Enterprise Management Work Management B2B Marketing 140

Optinmonster

AUGUST 2, 2023

91% of businesses use video as a marketing tool in 2023. 30% of people lack the time to create video content but 70% of ‘non-video-marketers’ plan to start online video marketing in 2023. Anticipating 2023, the trajectory for video usage is on the rise. 91% of people say they want to see more online videos from brands in 2023.

Statistics 88

Statistics Video Marketing Planning Allocation 88

Only B2B

JUNE 5, 2023

In this blog, we will explore the best account-based marketing tactics that can help businesses dominate B2B marketing in 2023. Best Account Based Marketing Tactics: Dominate B2B Marketing in 2023 1. Sales and Marketing Alignment: Alignment between sales and marketing teams is crucial for ABM success in 2023.

Account Based Marketing 77

Account Based Marketing Tactics B2B Marketing Multi-Channel 77

Martech

MARCH 16, 2022

Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 properties will stop processing hits on October 1, 2023. This measurement methodology is quickly becoming obsolete.”. The post Google to end Universal Analytics in 2023 appeared first on MarTech.

Analytics 111

Analytics Google Marketing Analytics Tools Privacy 111

Trade Press Services Newsletter

JANUARY 4, 2023

Mistake #1: Ignoring the Data The ability to measure the impact of marketing efforts can be both a blessing and a curse. Some marketers obsess over data, measure every imaginable KPI, focus on the wrong metrics or fail to leverage data insights altogether. If you need help identifying and fixing B2B marketing mistakes, let’s talk.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

Martech

NOVEMBER 18, 2022

Media ad spend in 2023 will grow 5.9% All other digital channels are expected to see some increase in spend, while traditional channels will decline in 2023. All other digital channels are expected to see some increase in spend, while traditional channels will decline in 2023. YoY in 2023. Retail media networks.

Paid Search Agency 108

Paid Search Agency Spending Advertising Agencies Ads 108

B2B Marketing Directions

DECEMBER 31, 2023

A few days ago, I published a list of my ten most frequently read posts of 2023. In the 2023 list, only one of my top ten posts was published after April 1st. Before we close the books on 2023, I wanted to highlight a few of these ugly duckling posts that, with time, may become beautiful swans.

Wikipedia 65

Wikipedia Custom Publishing Sample Validation 65

Digilant

NOVEMBER 8, 2023

Industry professionals, leaders, and innovators recently gathered in New York’s Penn District for Advertising Week New York 2023. Take a recent example from Netflix; the USA Network show Suits first premiered in 2011 but has recently skyrocketed in popularity, earning the top spot in TV streaming for 15 weeks straight as of November 2, 2023.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Stevens & Tate

JULY 31, 2023

Hello and welcome to our August 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. This month, we dive into the revival of an infamous fast food mascot and explore current trends to watch out for in the summer of 2023. Hootsuite’s Social Media Trends 2023.

Trends 86

Trends Paid Search Agency Planning Advertising Agencies 86