ClickDimensions

FEBRUARY 15, 2023

That is a lot of information to take in at once, however, what these stats show is that SMBs are the life force and foundation of the business world. These past few years have led to drastic ups and downs within the SMB world, so let us take a deep dive into some hardcore SMB stats, landscape predictions, and changes in 2023.

SMB 95

SMB Marketing Automation Services Stats Loyalty 95

Launch Marketing

JULY 26, 2023

The B2B lead generation landscape is constantly evolving, and 2023 is no exception. Here are four key trends that B2B marketers need to be aware of if they want to stay ahead of the competition and generate more leads. As we embrace the second half of 2023, these B2B lead generation trends offer an invaluable blueprint for success.

Lead Generation 118

Lead Generation Lead Ranking Lead Scoring Account Based Marketing 118

Martech

AUGUST 7, 2023

That’s one key takeaway from the 2023 MarTech Replacement Survey. Other key findings include: Marketing automation was the most replaced martech application for the third consecutive year. 40% of respondents reported replacing their marketing automation solution in 2019. Download the results! Get MarTech!

Customer Surveys 96

Customer Surveys Marketing Automation Services Digital Transformation Marketing Management 96

Martech

JUNE 22, 2023

Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. For much of 2023, the AI hype has focused on generative AI content use cases (copy, image, video).

Marketing Automation Services 116

Marketing Automation Services Marketing AI Marketing Automation Work Management 116

Martech

MARCH 23, 2023

This is part one of a four-part series on AI’s infusion into marketing automation platforms. AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders. .”

Marketing Automation Services 119

Marketing Automation Services Marketing AI Marketing Automation Automation 119

Optinmonster

OCTOBER 29, 2023

There are approximately 600 million blogs in the world in 2023. The average blog post length is 1,416 words in 2023. 65% of content marketers say they have a documented content strategy. Blogging Statistics for Marketers Marketers who prioritize blogging are 13x more likely to have a positive ROI on their efforts.

Statistics 93

Statistics Paid Content Stats Blogger 93

Only B2B

JULY 5, 2023

In the ever-changing landscape of B2B marketing, demand generation plays a pivotal role in driving business growth and success. As we enter 2023, it is crucial to adapt to the evolving nature of B2B demand generation and discover effective strategies to generate demand and engage target audiences.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Oktopost

MARCH 8, 2021

This is especially true for knowledgeable B2B marketers streamlining their workflow by relying heavily on the latest marketing automation strategies. . As a result, B2B marketers have adapted by implementing solid marketing automation practices to meet growing online demands. . What Is Marketing Automation?

Marketing Automation Services 118

Marketing Automation Services Marketing Automation Automation B2B Marketing 118

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams.

Marketing Automation Services 110

Marketing Automation Services Marketing Automation Enterprise Management Automation 110

SmartBug Media

JANUARY 31, 2023

It’s difficult to predict with certainty what the trending e-commerce strategies will be in 2023 as the e-commerce industry is constantly evolving and new technologies and trends continue to emerge. Based on current trends and industry expert predictions, here are 16 e-commerce trends in 2023: 1.

Trends 98

Trends Lead Ranking Bundling Mobile Marketing 98

Navigate the Channel

SEPTEMBER 15, 2023

In the fast-paced world of digital marketing, staying ahead of the curve is essential. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 Its significance is only expected to grow in 2023 and beyond.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. If you haven’t reserved your spot, these 8 B2BMX 2023 highlights might persuade you to book some last-minute travel. How 2022’s Marketing Trends Are Shaping 2023 Tuesday, February 28, 11:25 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

ANNUITAS

MAY 31, 2023

And judging by the enthusiasm of attendees, it is clear that B2B marketers are hungry for new ideas and insights. We are glad the B2B Marketing team is here to provide just that. The post Ignite USA 2023 — A Glimpse of the Future for B2B Marketers appeared first on Annuitas.

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

ClearVoice

MARCH 9, 2023

At one time (the 2010s), a successful content marketing strategy focused on keywords. Fast forwarding to 2023, keywords are still important. So solving audience needs ALWAYS comes first in a successful content marketing plan. This strategy then changed to the use of short- and long-tail keywords.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Launch Marketing

MARCH 2, 2023

You’ll receive comprehensive reports of everyone who submits a Lead Gen Form, allowing you to transfer that data directly into your marketing automation tool or CRM. The post Why You Need LinkedIn Ads as a B2B Marketer in 2023 appeared first on Launch Marketing.

Paid Search Agency 118

Paid Search Agency Linkedin B2B Marketing Ads 118

KoMarketing Associates

APRIL 19, 2023

Although marketers have shifted their focus to initiatives, such as the customer experience and customer relationship management (CRM), new research suggests that they will invest less in these areas in the coming months. This comes as they look toward maintaining their present success, rather than forecasting future outcomes.

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

Martech

MARCH 28, 2023

The Account Engagement Optimizer will help you: Identify improvements to your marketing automation system (think sales process and email campaigns) that will increase your ROI. Identify risks to your marketing automation system to improve overall marketing efforts. That should yield more conversions/sales.

Marketing AI 101

Marketing AI Multi-Channel Business Marketing Automation Services 101

Sprout Social

AUGUST 28, 2023

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Read on to find out about the 10 best AI marketing tools you can use to speed up your workflows.

Marketing AI 88

Marketing AI Marketing Automation Services Enterprise Management Planning 88

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

SmartBug Media

OCTOBER 4, 2023

Which can only mean one thing: If you haven’t started getting ready for Black Friday and Cyber Monday (known simply as BFCM marketing to e-commerce nerds like us), you’d better start now! Shoppers spent more than $20 billion across BFCM last year , and that number is only going to grow in 2023. Start early” isn’t just a cliché.

Planning 59

Planning SMS Bundling Marketing & Strategy 59

BenchmarkONE

JANUARY 4, 2023

6 Small Business Trends for 2023. Integrated Marketing. With the rise of digital media, integrated marketing has become an essential tool for small businesses. In email marketing, you can use personalized AI tools to deliver personalized content and product recommendations. Let’s take a look. .

Small Business Marketing 81

Small Business Marketing Trends Marketing Automation Services Business 81

Oktopost

MARCH 23, 2020

It’s clear that organizations looking to scale up embrace automation tools and solutions to boost their marketing and sales operations. What is Marketing Automation? Marketing Automation is the use of software and Web-based services to execute, manage and automate marketing tasks and processes.

Marketing Automation Services 98

Marketing Automation Services Top of Funnel Marketing Automation Automation 98

Martech

APRIL 26, 2023

The post HubSpot’s March 2023 releases: The manager’s guide appeared first on MarTech. Likely, you are now asked to create more content, run more campaigns and do more reporting with a smaller team than last year. This release promotes higher-quality data for more accurate reporting and decisions. Get MarTech! In your inbox.

Knowledge Base 98

Knowledge Base Hubspot Validation Landing Pages 98

SalesIntel

JANUARY 12, 2023

Welcome to 2023! The year has just started, and like every year so far in the 2020s, it’s on track to be a challenging and unique experience in marketing. The Unique Situation of 2023 We’ve been observing swift developments in data, analytics, and AI that have influenced how organizations function as we look back on the past year.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

ANNUITAS

OCTOBER 27, 2023

The post Salesforce Marketing Cloud Gets an Even Bigger Dose of AI Following 2023 Dreamforce Announcements appeared first on Annuitas. The proof will be in the pudding, when we see some major production accounts start leveraging these tools on a regular basis to engender consistent success.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Martech

JUNE 23, 2023

The post HubSpot’s May 2023 releases: The manager’s guide appeared first on MarTech. The note-taking capabilities of the integration also now allow you to more effectively engage with clients or prospects during meetings with the ability to @ mention users in notes, add snippets and sync to the comment section in the call object.

Hubspot 104

Hubspot Landing Pages Budget Programs Work Management 104

Walker Sands

AUGUST 12, 2022

As 2022 continues to fly by, we somehow find ourselves midway through Q3 and heading into 2023 planning. At a time when marketing dollars are expected to go further, audiences are overstimulated and budgets face a stringent lens, planning can feel burdensome and overwhelming. Optimize your lead funnel.

Top of Funnel 59

Top of Funnel ROI Marketing & Strategy B2B Marketing 59

SpotMe Blog

JULY 28, 2023

In-person events have certainly made a comeback in 2023 after nearly 3 years of virtual-only. 14 reviews) #2 Cvent Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report and a Market Leader in Research In Action’s Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Vision6

AUGUST 23, 2021

Email marketing automation saves you precious time, money, and resources – which explains why the estimated spending for marketing automation tools is expected to reach $25.1 billion annually by 2023. Want to try email automation for your business?

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Martech

FEBRUARY 24, 2023

The post HubSpot’s January 2023 releases: The manager’s guide appeared first on MarTech. When notifications are set up incorrectly, your team will either be overwhelmed with unnecessary information or not receive the information they need to succeed, especially team members who are not logging into HubSpot daily. Get MarTech!

Enterprise Management 113

Enterprise Management Hubspot Click Rate Marketing Management 113

TrustRadius Marketing

JANUARY 17, 2023

The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share. Here are some of the best strategies to consider for eCommerce success in 2023. . Do Your eCommerce Research.

eCommerce 80

eCommerce Digital Asset Management Paid Content Marketing Automation Services 80

Valasys

DECEMBER 11, 2023

The world of digital marketing is constantly evolving, and as we enter 2023, marketers are looking to invest their money in strategies and tactics that yield the best results and provide a competitive edge. Content Marketing Investing in content marketing continues to be a priority for digital marketers in 2023.

Allocation 40

Allocation Advertising Agencies Mobile Advertising Marketing Automation Services 40

Valasys

MARCH 10, 2023

And automation helps you achieve that by removing redundant manual tasks. No wonder the market will reach a whopping $14k million at a CAGR of 12.3% Source: financeonline.com ) What are the top sales automation trends in 2023? The content remained the perennial king of marketing. from 2020 to 2030.(

Top of Funnel 52

Top of Funnel Automation Trends Marketing AI 52

Martech

MAY 19, 2023

The post HubSpot’s April 2023 releases: The manager’s guide appeared first on MarTech. Similar to the Saved Views in HubSpot’s other tools, the views can be shared to enable other HubSpot users to check these same pages or posts quickly. Get MarTech! In your inbox. Business email address Subscribe Processing.

Terms and Conditions 103

Terms and Conditions Enterprise Management Hubspot Mobile Marketing 103

Hinge Marketing

MARCH 9, 2023

From economic instability to stock market volatility, political wranglings or the war in Europe—not knowing which direction to head or what’s going to happen next leaves many in the industry watching and waiting. In such an unpredictable world, how are firms to find a foothold to move forward and succeed in such a changing environment?

Work Management 70

Work Management Marketing & Strategy Peer-to-peer Marketing Management 70

Optinmonster

AUGUST 16, 2023

Marketing automation has come a long way , and bulk email services are at the forefront. You can use them to design professional campaigns, automate messages, and analyze your emails’ performance. HubSpot’s Email Marketing Tool HubSpot is one of the most robust CRM platforms out there. And the list goes on.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

ANNUITAS

DECEMBER 11, 2023

Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. 2023 was a pivotal year, and ANNUITAS expects much to change in 2024. This has made for a challenging 2023. Marketing automation and AI collide This is inevitable.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130