Sprout Social

MAY 31, 2023

There’s been a lot of discussion around the role of artificial intelligence (AI) in marketing and communications and for good reason: AI has the potential to reshape the corporate communications landscape. We spoke to Bedell about her big takeaways on the benefits and drawbacks of using AI in communications roles.

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Convince & Convert

FEBRUARY 21, 2024

That’s according to OpenAI CEO Sam Altman in 2023. AI is rewriting how work is done, and the vast majority of this new hybrid-AI work is happening with the help of ChatGPT. AI is rewriting how work is done, and the vast majority of this new hybrid-AI work is happening with the help of ChatGPT.

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Training Lead Ranking Phishing Paid Search Agency 152

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. Marketing budgets In January 2023, many experts shared dire warnings about the economy. Click-through rates average 2.6%

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Marketing Budget Marketing Strategy Marketing & Strategy Planning 84

Optinmonster

DECEMBER 19, 2023

Use tools that offer robust data privacy features to overcome this eCommerce business challenge. If you have a generous returns policy, you’ll have fickle buyers exploiting the policy. But not having a returns and refunds policy in place is a bigger challenge. And it’ll cut into your profits.

eCommerce 84

eCommerce Marketing Management Business Budget Programs 84

Zoominfo

NOVEMBER 17, 2020

Companies are increasingly facing pressure from regulators and consumers alike to address data privacy concerns and tighten collection data collection processes. Our data collection and usage strategies prioritize accountability, responsibility, and an in-depth understanding of individual privacy. Current Data Privacy Laws.

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Zoominfo Privacy Opt-out Privacy Policies 225

Convert

AUGUST 14, 2023

To kickstart this piece, let’s establish a fact: We aren’t AI usage or development experts. There’s been a ton (conservative estimate) of hype around AI since late 2022. You can’t turn on the TV today without hearing AI this or that in 10 minutes or less. People are going down this AI rabbit hole, throwing caution to the wind.

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Marketing AI Ethics Business Privacy 52

Valasys

MARCH 10, 2023

With the growing importance of marketing and sales, every enterprise is trying to stand out in the race. As businesses push for better growth and improved ROIs, the need to revitalize their marketing efforts is only becoming ever so important. The advent of marketing and sales automation is timed to perfection.

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Top of Funnel Automation Trends Marketing AI 52

Sprout Social

JANUARY 19, 2023

There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

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Digital Asset Management Marketing AI Terms and Conditions Brand Identity 116

Valasys

JULY 6, 2023

New Jersey, 26th July’23: On Monday, Gizmodo spotted that Google recently updated its privacy policy to disclose that its various AI services, such as Bard and Cloud AI, may be trained on public data that the company has scraped from the web.

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Training Privacy Policies Google Copyright 52

Martech

OCTOBER 15, 2021

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Privacy laws in Europe and in some U.S. Legal hurdles can’t be the only standard for marketers, however.

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Ethics Work Management Marketing Management Paid Search Agency 105

Martech

MAY 24, 2023

Email marketing is a fundamental element of marketers’ toolkits. For years, marketers have gotten away with that dynamic, but we’re seeing cracks emerge which, left untreated, will cause an irreparable decline in the channel’s performance. Instead, marketers need to send better emails.

Email Marketing 106

Email Marketing Gartner Peer-to-peer Privacy Policies 106

SmartBug Media

APRIL 27, 2023

The digital marketing landscape is constantly changing, and it can feel like new strategies and tactics arise every few seconds. Just think, for example, about how artificial intelligence has taken the marketing world over by storm. Also on the radar is the way consumers are becoming increasingly concerned with privacy.

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Hubspot Advertising Agencies Advertisements Advertising 98

Salesforce Marketing Cloud

FEBRUARY 2, 2023

It’s a fusion of advances in artificial intelligence (AI), robotics, the Internet of Things (IoT), Web3, blockchain, 3D printing, genetic engineering, quantum computing, and other technologies. These include the following: Artificial intelligence (AI) AI describes computers that can “think” like humans.

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Marketing AI Internet Marketing Privacy Terms and Conditions 98

Salesforce Marketing Cloud

FEBRUARY 20, 2024

The rise of AI has only made the need for cybersecurity more pressing. There are roughly 4 million cybersecurity professionals needed globally, according to a 2023 ISC2 Cybersecurity Workforce Study. This work calls for the ability to communicate, lead projects, and develop plans and policies.

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Resource Management Work Management Allocation Ethics 52

Valasys

JULY 18, 2019

Doug Theis, Director of Market Strategy at Expedient stated the imperativeness of cybersecurity as follows: “A security system with several layers is difficult to hack. Artificial intelligence aids cybersecurity by improving methods of analysis & understanding of cybercrimes by the security experts.

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Outgrow

JANUARY 6, 2023

Welcome to the Marketer Of The Month blog! We recently interviewed Moe Kiss for our monthly podcast – ‘ Marketer of the Month ’! Using AI in marketing for enhancing advertising efforts in the upcoming years. How the demise of browser cookies has ushered in a Golden Age of digital marketing. About our host:

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Marketing AI Paid Search Agency Advertising Agencies Ad Exchange 52

Sana Commerce

NOVEMBER 10, 2023

On the other hand, digital commerce encompasses a broader spectrum, incorporating not just transactions but also electronic data interchange, online marketing, analytics, user experience mapping, supply chain management, product descriptions, and more.

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Enterprise Management Marketing AI Work Management Marketing Management 52

Martech

OCTOBER 18, 2021

Good morning, Marketers, how about CDP for service? I was talking to a self-described CDP last week which also offers marketing automation (its own description) and it’s not hard to imagine users referring to it as their automation hub. 6 key elements of a great agile marketing backlog. Here’s another tester. Emphasis added.

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Marketing Automation Services Top of Funnel Paid Search Agency Privacy 99

DealSignal

FEBRUARY 1, 2024

However, its long-standing presence in the market without significant updates to its lead generation algorithm raises concerns about the freshness and precision of its data. These limitations could lead to ineffective marketing strategies and sales initiatives , ultimately impacting sales productivity.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all.

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Marketing AI Paid Content Work Management Marketing Management 125

DealSignal

AUGUST 7, 2023

DealSignal is the leading Verified B2B Data software solution for B2B businesses looking to go-to-market across multiple market segments, multiple industries, and international geographies. Furthermore, many Apollo customers have voiced concerns online over the company’s inadequate security and privacy policies.

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Ideal Customer Profiles Generation B2B Lead Ranking 52

Salesforce Marketing Cloud

DECEMBER 14, 2023

What you need to know Cybersecurity has never been more relevant due to the onset of artificial intelligence (AI), the geopolitical landscape, and the ongoing digital innovation and transformations in our personal and professional lives. The rise of AI has only made the need for cybersecurity more pressing.

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Work Management Business Resource Management Allocation 105

CoSchedule

SEPTEMBER 2, 2022

Many marketers focus on high-volume channels like Facebook, TikTok, and Google. This short-sighted approach neglects high-value opportunities like retention marketing. To improve the effectiveness of your marketing efforts, consider fostering customer loyalty with a renewed retention strategy. What Is Retention Marketing?

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Paid Content Work Management Marketing Management Budget Programs 44

Single Grain

MARCH 8, 2023

When it comes to advertising and marketing, the digital world is always on the move, and staying ahead of the curve is crucial to success. Staying ahead of the game is key in order to keep your digital marketing strategy on the cutting edge. Analyzing data is critical to making better marketing decisions.

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Paid Content Advertisements Advertising Paid Search Agency 59

Madison Logic

DECEMBER 14, 2023

Anticipating future B2B marketing trends is crucial to campaign and strategy development. At a time marked by rapid technological advancements, unpredictable economic conditions, and continuously shifting consumer behaviors, staying ahead with the latest marketing trends is paramount to flexible marketing motions.

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Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Single Grain

FEBRUARY 27, 2024

A Strategic Partnership In a nutshell, here are the reasons for the partnership : Google: Access fresh, real-time data to improve Google Search, AI models, and content understanding. Reddit: Gain access to Google’s AI tools for enhancing internal search and other features, and potentially drive more traffic to the platform.

Google 52

Google API User-Generated Content Privacy 52

Single Grain

DECEMBER 16, 2022

In this comprehensive Kicksta review, I’ll be looking at an innovative and unique way to boost the organic growth of your Instagram account by harnessing the power of artificial intelligence — plus good, old-fashioned human curiosity. Get My Free Social Media Marketing Plan . UltraVPN Review: Is This 2023’s Best VPN?

Marketing AI 52

Marketing AI Automation Marketing Automation Services Paid Search Agency 52

Martech

AUGUST 26, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning.

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Privacy Enterprise Management Marketing Management Lead Ranking 124

Single Grain

SEPTEMBER 4, 2023

By the end of this piece, you should have a bit more awareness of how marketers in 2023 going into 2024 are regarding the state of paid media’s effectiveness and simplicity of execution. AI-powered marketing tools are revolutionizing how advertisers manage and optimize their campaigns.

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Paid Content Marketing AI Work Management Marketing Management 52

SmartBrief - Marketing

DECEMBER 19, 2023

As more US and global brands turn to livestream marketing, they need to carefully plan their strategy for the China market because missteps can be costly and embarrassing, as one global luxury brand recently learned. China is the leading ecommerce and livestream market in the world.

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Brand Identity Branding Tips Cross-Selling 69

SmartBrief - Marketing

DECEMBER 19, 2023

As more US and global brands turn to livestream marketing, they need to carefully plan their strategy for the China market because missteps can be costly and embarrassing, as one global luxury brand recently learned. China is the leading ecommerce and livestream market in the world.

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Tips Brand Identity Branding Cross-Selling 52

Salesforce Marketing Cloud

JANUARY 8, 2024

Generative artificial intelligence (AI) has everyone talking — and for good reason. In fact, 79% of IT leaders believe generative AI can introduce new security risks. Data breaches can also expose trade secrets and intellectual property, cost revenue and market share, and erode your hard-won competitive advantage.

Enterprise Management 59

Enterprise Management Work Management Marketing AI Phishing 59

Kevin Indig

JUNE 26, 2023

Set yourself up for success in the new AI-powered Search world. What excites me so much about CRO is that it sits between marketing and product. Wealthfront’s homepage, for example, addresses concerns (1, market volatility), makes a promise (2, high APY), shows the product (3), and uses trust signals (4) to increase Psych.

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Conversion Rate Optimization Conversion Marketing Analytics Tools 91

Sharpspring

MARCH 6, 2020

billion by 2023. With statistics like that, it’s important to stay on top of email marketing trends to ensure that you are making the most out of your digital marketing strategy. With the technology sector constantly evolving, email marketing trends have changed over the years, too. As of 2020, there are more than 3.7

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Marketing AI Email Marketing Marketing Strategy Marketing & Strategy 80

Sharpspring

AUGUST 24, 2021

billion by 2023. With statistics like that, it’s important to stay on top of email marketing trends to ensure that you are making the most out of your digital marketing strategy. With the technology sector constantly evolving, email marketing trends have changed over the years, too. As of 2021, there are more than 3.7

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Marketing AI Trends Buyer Personas Privacy Policies 58

Sharpspring

AUGUST 31, 2021

billion by 2023. With statistics like that, it’s important to stay on top of email marketing trends to ensure that you are making the most out of your digital marketing strategy. With the technology sector constantly evolving, email marketing trends have changed over the years, too. As of 2021, there are more than 3.7

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Marketing AI Email Marketing Trends Buyer Personas 58

Convert

MARCH 9, 2023

The furor is due to the fact that Google Optimize had such a massive “purported” market share. This is Convert’s data and we’ll make more granular segments and distinctions available soon for all the A/B testing tools in the market via our Market Share App. It’ll go the way of Google Stadia, Hangouts, and Google+.

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Optimization Paid Content Google Enterprise Management 52