HG Data

APRIL 2, 2024

Download the GenAI Readiness Report: The Most AI-Mature Companies in 2024 As our recent AI market report highlighted, 2023 was the breakout year for Artificial Intelligence. Within a year of ChatGPT going viral, AI went from a water-cooler topic of tech employees to a focus of global business leaders.

Marketing Report 52

Marketing Report Trends Generation Viral Marketing 52

Zoominfo

AUGUST 31, 2020

1) Buyer Beware: Cheap Imitations Are Likely To Flood The Market. The sad reality is that the world is getting flooded with small companies stretching the definition of AI-powered intelligence. ai” domains raise 3.5x But here’s the problem, a study from 2019 found that 40% of AI startups don’t actually use AI!

Marketing AI 179

Marketing AI Marketing Automation Services Work Management Marketing Management 179

SmartBug Media

SEPTEMBER 5, 2023

Maximizing ROI using artificial intelligence in marketing can be a simple matter of crunching numbers, saving time, and seeing dollar signs grow. Before we talk marketing, let’s chat about cars. What Is Your Artificial Intelligence Marketing Machine Capable Of? Wondering what we mean?

Marketing AI 64

Marketing AI ROI Top of Funnel Work Management 64

Martech

JUNE 14, 2023

There are a lot of stats out there about marketing and artificial intelligence. When it comes to AI, change comes fast. Here’s a collection of statistics about AI and marketing with the date of the survey included. say AI will most likely greatly enhance their marketing efforts.

Marketing AI 135

Marketing AI Stats Planning Marketing Automation Services 135

Marketing Insider Group

JULY 25, 2023

Promoting your business is a neverending battle for supremacy in the market. Advances in artificial intelligence have provided more tools for automation than ever. With the rise of ChatGPT, tons of AI content writing tools sprung up overnight. So, which AI content writing tools are worth checking out for your marketing?

Marketing AI 189

Marketing AI Budget Programs Tools Copywriting 189

DAGMAR Marketing

DECEMBER 28, 2023

From the artificial intelligence boom to an array of Google Core Updates and even a not-so-swift transition from Universal Analytics to Google Analytics 4, 2023 has been a rollercoaster for digital marketing. An array of AI-powered tools became available at our disposal. For many companies, it already has.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

ANNUITAS

OCTOBER 27, 2023

It’s no surprise that Salesforce’s Dreamforce event in San Francisco this year was all about artificial intelligence (AI), specifically generative AI. There are more moving parts than meets the eye, but Salesforce has certainly set the table for a compelling AI-powered GTM automation story.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Webbiquity

DECEMBER 19, 2023

As the end of 2023 rapidly approaches, here’s a quick look back at the posts, old and new, that grabbed the most attention this year. Image credit: Magda Ehlers on Pexels It’s an interesting mix, covering metrics and analytics; martech tools; AI (of course—wasn’t this pretty much the year of ChatGPT?);

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Martech

JANUARY 31, 2024

In 2023, martech funding and industry activity significantly dwindled, marked by fewer product launches, feature updates and M&A deals compared to previous years. billion in 2023. billion in 2023. billion in Q1 2023 to just $699 million. Emerging AI tools. In 2023, there were 121 acquisitions totaling $52.5

Activities 97

Activities Acquisitions Features Purchase 97

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. 3 words for 2024 Before I signed off on 2023, I shared my views on trends and takeaways from 2023 and how we could use what we learned to inform our 2024 planning. AI has become a serious mechanism for change.

Marketing AI 130

Marketing AI Email Marketing Planning Work Management 130

Marketing Insider Group

SEPTEMBER 20, 2023

AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than ChatGPT. Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. That’s what we’ll cover in this article.

Paid Search Agency 289

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 289

ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. Several content marketing areas expect significant growth and change in 2023. These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Champion Communications

JUNE 1, 2023

As sustainability, Artificial Intelligence, and supply chain blockages continue to dominate the headlines, our clients have proudly showcased their efforts in shaping these challenges of today into the triumphs of tomorrow. CRN spoke with CEO Jason Timm to find out what goals he wants CloudSmiths to reach in the UK market this year.

Marketing AI 62

Marketing AI Enterprise Management Work Management Urgency Marketing 62

Salesforce Marketing Cloud

SEPTEMBER 29, 2023

That’s right – AI pretty much stole the show. From generating hyper-relevant sales emails to prospects to anticipating a customer service issue with a VIP, AI is here to serve and support every aspect of the business. Here’s the thing: it’s IT that enables everyone else to leverage AI. And how can you do it now ?

Enterprise Management 126

Enterprise Management Work Management Marketing Management Digital Transformation 126

Convince & Convert

NOVEMBER 16, 2023

In that time, I had never been to Content Marketing World. My Greatest Takeaways from Content Marketing World 2023 The Monday after returning home, my boss asked me a simple question: What were your biggest takeaways from the conference? The AI Revolution On my way to DC, curiosity got the best of me.

Marketing AI 78

Marketing AI Content Marketing Peer-to-peer Content 78

Sprout Social

AUGUST 28, 2023

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. And social data is at the center of many marketing transformations.

Marketing AI 87

Marketing AI Marketing Automation Services Enterprise Management Planning 87

US Data Corporation

MAY 16, 2023

One of the most exciting advancements in recent years has been the integration of AI in marketing. As a matter of fact, AI is already heavily integrated into the day-to-day tasks of modern marketing. The post AI is Making Day-to-Day Marketing Easier Than Ever appeared first on US Data Corporation.

Marketing & Strategy 98

Marketing & Strategy Marketing Marketing Strategy Tools 98

Unbounce

JUNE 24, 2020

How often do you reflect on the ways technology changes your life as a marketer? We do our marketing… on the internet.”) No incoming martech makes a better case for this sort of incremental innovation than artificial intelligence. But, one day soon, you’ll marvel at all the things AI sneakily helped pull off your plate.

Marketing AI 145

Marketing AI Enterprise Management Work Management Landing Pages 145

Martech

NOVEMBER 14, 2023

Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year. Fast-forward to October 2023.

Planning 125

Planning Marketing AI Enterprise Management Work Management 125

Binary Demand

FEBRUARY 26, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. Data’s secrets unravel, crafting precise marketing strategies that create trends and seize opportunities with impeccable timing. Even everyday tasks get an AI makeover.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

B2BMarketing.net

APRIL 16, 2024

In this era of ubiquitous artificial intelligence, we find ourselves at a crossroads. Yet, it’s precisely this gap that offers an unprecedented opportunity for collaborative intelligence, the teamwork between human and machine, to bring B2B brands closer to their customers, making them more fiercely human than ever.

Brand Identity 45

Brand Identity Branding B2B Ethics 45

Hubspot

MAY 23, 2023

On average, salespeople save two hours and 15 minutes a day using AI. Based on this stat alone, it's no surprise why so many sales teams are folding AI into their workflow — and saving time in the process. How Sales Professionals Are Using Artificial Intelligence 1. That's where AI comes in. Let's dive in.

Marketing AI 72

Marketing AI Forecasting Lead Scoring Lead Ranking 72

Navigate the Channel

DECEMBER 13, 2023

Artificial intelligence (AI) has cemented its role as a cornerstone of modern marketing campaigns across businesses of all sizes. Leveraging AI has become essential for automating and optimizing various aspects of brand promotion, particularly for those lacking the workforce required for manual efforts.

Marketing AI 65

Marketing AI Classified Ads Analysis Domain 65

Martech

DECEMBER 6, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content.

Marketing Report 106

Marketing Report Content Marketing Budget Programs Advertising Benchmark 106

Salesforce Marketing Cloud

FEBRUARY 15, 2024

Retailers are betting big on the future of artificial intelligence (AI), with 92% investing in the technology. Using AI in retail isn’t new — 59% of retailers use it to help store associates make product recommendations while 55% use digital assistants to help online shoppers. What is artificial intelligence?

Marketing AI 92

Marketing AI Ad Building Merchandising Loyalty 92

Spiralytics

JUNE 11, 2023

Artificial intelligence (AI) has become far more believable, with a recent example being the viral image of the Pope in a puffy jacket fooling many. This article will give you a glimpse of how voice cloning AI works, the concerns you need to be aware of, and what you can expect from the future of this technology.

Marketing AI 117

Marketing AI Ethics Copyright Startups 117

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 128

Marketing AI Paid Content Work Management Marketing Strategy 128

DAGMAR Marketing

SEPTEMBER 29, 2023

We have officially exited a universe where humans are encouraged to produce “people-first content” that has been optimized for search engines, and entered an artificial intelligence boom where artificial intelligence (AI) surrounds us. What is an AI detector? How Much Does Winston AI Cost?

Marketing AI 52

Marketing AI Budget Programs Best Practices User-Generated Content 52

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. This article explores how AI can streamline the process without sacrificing quality or strategy.

Marketing AI 102

Marketing AI SEO Lead Scoring Lead Ranking 102

Sprout Social

AUGUST 21, 2023

Artificial intelligence (AI) isn’t just a sci-fi phenomenon turned reality—it’s a technological mainstay, developed over decades right underneath our noses. AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. What are AI ethics?

Marketing AI 89

Marketing AI Ethics Work Management Marketing Management 89

Salesforce Marketing Cloud

AUGUST 18, 2023

Dreamforce is the perfect place to deep dive into automation, integration, and AI. 5 reasons Muleys should attend Dreamforce With less than a month until Dreamforce 2023, it’s officially the most wonderful time of the year! Hear from product experts at MuleSoft; MuleSoft Ambassadors; and Mentors from the Community.

Automation 98

Automation Peer-to-peer API Communities 98

B2B Marketing Directions

OCTOBER 15, 2023

(This month's Research Round-Up discusses two recent surveys that examine how marketers are using artificial intelligence in mid-2023. These surveys explore the extent of AI adoption in the marketing industry, the use cases and expected benefits of AI, and marketers' concerns and uncertainties about AI.)

Marketing AI 73

Marketing AI Research Barriers Customer Surveys 73

Navigate the Channel

SEPTEMBER 19, 2023

The world of search marketing is constantly evolving, and 2023 promises to be an exciting year for digital marketers. In this article, we will delve into the trends and strategies that will define search marketing in the coming year. This includes managing Google My Business profiles and garnering positive reviews.

Search Marketing 65

Search Marketing Marketing AI Long Tail Marketing Privacy 65

Navigate the Channel

JANUARY 25, 2024

In the zip-paced world of marketing, one of the most transformative advancements of late has been the integration of artificial intelligence (AI) to enhance personalization strategies. At its core, AI-powered personalization aims to create a one-to-one marketing experience, making customers feel understood and valued.

Marketing AI 65

Marketing AI Personalization Ethics Privacy 65

Top Rank Marketing

OCTOBER 17, 2023

There’s a significant change happening in the world of B2B marketing, driven largely by innovations from generative AI. The pilot started with 40 users in the global demand content team and has since expanded to 205 users and potentially 765 total users across global marketing. Enter Jasper.

Marketing AI 99

Marketing AI Paid Search Agency Marketing & Strategy Marketing Strategy 99

SmartBrief - Marketing

JANUARY 22, 2024

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. As B2B marketers gain a better understanding of AI’s capabilities, trust in these valuable solutions can grow.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

ClearVoice

MAY 22, 2023

With the rise in AI programs, voice search, and an ever-evolving SERP, it’s hard to know what the future of SEO looks like. We’ve gathered a few theories about future SEO trends to keep your content marketing efforts moving in 2023 and beyond. Think of AI as an on-demand brainstorming partner. Of course not.

Marketing AI 98

Marketing AI Search Marketing SEO Trends 98