Porch Group Media

NOVEMBER 10, 2022

Our team curated the latest stats we could find to help you stay current and informed for 2023. billion by 2023. Email marketing revenue is estimated to reach almost 11 billion by the end of 2023. The most significant way that email marketers adapted to recent data privacy changes was by prioritizing different KPIs.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Litmus

DECEMBER 7, 2022

In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond. Make sure to register for our December Litmus Talks webinar where we’ll be discussing ALL the things we at Litmus think will be top of mind in email throughout 2023.

Email Marketing 91

Email Marketing Trends Planning Paid Search Agency 91

Parse.ly

AUGUST 3, 2023

Monumental shifts are happening in the handling of user data, with privacy protection a key driver. Here, tech giants are leading the way, with Apple in particular taking serious steps to secure user privacy and altering how third-party tracking functions. What changes did Apple make to link tracking?

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

Litmus

JANUARY 24, 2022

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. We know that’s coming in 2023 for Google, but [as for] Safari, they’ve had the ability to shut down tracking on that browser for quite some time. With a few months behind us, how did it really affect email marketing?

Privacy Protection 99

Privacy Protection Privacy Webinar Metrics Deliverability 99

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” BIMI is currently supported by Apple Mail, Gmail, and Yahoo, which accounts for almost 92% of email client market share as of December 2022. Avoid ambiguous rating scales.

Email Marketing 90

Email Marketing Design Trends Work Management 90

Navigate the Channel

JANUARY 3, 2024

We’re almost at the official tipping point in 2023 where mobile surpasses desktop, and HubSpot found that 46 percent of all email opens now occur on mobile. Every RELATED: Apple’s New Mail Privacy Protection: Good or Bad for Marketers?

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Litmus

APRIL 29, 2022

The email marketing community has had all eyes on privacy shifts in recent years–for good reason. Last year marked the launch of Apple’s Mail Privacy Protection. Google’s plan to end third-party cookies by 2023 remains a key element of its Privacy Sandbox.

Ad Building 88

Ad Building Privacy Privacy Protection Email Marketing 88

Scoop.it

FEBRUARY 28, 2023

If you are wondering about the trends that will pick up pace in 2023 , you are at the right place. In 2023, more and more email clients will support BIMI or consider supporting it. In 2023 and the years to come, marketers will try their best to deliver a delightful experience to the subscribers by testing different parameters.

Email Marketing 95

Email Marketing Trends Lead Ranking Planning 95

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. Plenty has been written about Apple’s privacy changes in iOS 15 , which affects iPhones iPads, and similar changes for its Mac operating system.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Liveintent

JANUARY 30, 2023

The National Retail Federation’s (NRF) “Big Show” conference concluded in New York City on January 17th, 2023. While the topic of privacy protection heats up further, email newsletters enable retailers and their advertising partners to continue reaching audiences safely via the hashed email.

Privacy Protection 62

Privacy Protection Advertising Agencies Budget Programs Paid Search Agency 62

Litmus

OCTOBER 18, 2023

On September 18, 2023, Apple launched its seventeenth release of Apple’s iOS operating system for the iPhone—iOS 17. And with it, one feature that had marketers scrambling: Apple’s Link Tracking Protection (LTP) , which sounded like another version of Apple’s Mail Privacy Protection , but this time impacting click tracking.

Privacy Protection 105

Privacy Protection Marketing Analytics Tools Doubleclick Privacy 105

Liveintent

NOVEMBER 2, 2021

In the last few years alone, Apple has rolled out ITP (Intelligent Tracking Prevention) in Safari, ATT (App Tracking Transparency), and MPP (Mail Privacy Protection). Within the same time frame, Google has worked to invalidate third-party cookies in Chrome by 2023. The new programmatic landscape.

Privacy 125

Privacy Ad Frequency Privacy Protection Advertising Agencies 125

Litmus

DECEMBER 15, 2023

Check out The 2023 State of Email Design Report to learn how best email marketers are creating email. Be sure you and your team are aware of international email laws that apply to you, data privacy best practices , and changes to the email marketing landscape like Apple’s Mail Privacy Protection (MPP).

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Planning 92

BenchmarkONE

NOVEMBER 3, 2021

Businesses and consumers alike have learned that you do not need to attend live marketing events at overcrowded expo centers to connect, hold in-person meetings to close deals and earn consumer confidence, or even snail-mail out your marketing tools and information. Consumer Privacy Protections Will Hold the Spotlight .

Paid Content 80

Paid Content Trends Planning Privacy Protection 80

Litmus

OCTOBER 11, 2023

Now that Apple’s Mail Privacy Protection dominates reading environments , email designs must accommodate several scenarios—including webmail, desktop, and mobile–often without a lot of visibility. It was most recently updated on October 11, 2023. This article was originally published on April 21, 2016.

Design 115

Design SEM Mobile Marketing Class 115

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. and is likely to be a blueprint for other states to follow.

Privacy 104

Privacy Opt-out Contingency Planning Opt-in 104

Martech

MARCH 9, 2023

At the heart of significant marketing trends is data Look at the trends that have occupied marketers’ attention over the last three years: 2021: The rise of Apple’s Mail Privacy Protection feature , which masked user activity data. Marketers panicked at the thought of losing open rates.

Open Rate 109

Open Rate Click Rate Paid Search Agency Privacy Protection 109

Litmus

SEPTEMBER 21, 2021

We’ve been talking a lot about the importance of preference centers , especially with Apple’s Mail Privacy Protection and the death of the third-party cookie in 2023. Megan says : I wanted to share something a little different this month—and share a preference center that stood out.

Privacy Protection 79

Privacy Protection Email Marketing Copywriting Design 79

Litmus

MARCH 8, 2024

2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021. 2023 : Apple introduces Link Tracking Protection (LTP) as part of its iOS 17 release on September 18, 2023. And as technology advances, so do privacy measures. Double opt-in (DOI).

Privacy 90

Privacy Marketing AI Email Marketing Data Hygiene 90