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2023 Digital Marketing Recap: Past, Present, and Future Trends

DAGMAR Marketing

From the artificial intelligence boom to an array of Google Core Updates and even a not-so-swift transition from Universal Analytics to Google Analytics 4, 2023 has been a rollercoaster for digital marketing. However, this technology can have way more uses than for content creation alone.

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5 Must-Have Media Buying Tools for 2023

Bionic

The 2023 advertising forecast is, well uhh… it’s complicated. Every advertising forecast says essentially the same thing: “with all the uncertainty of 2023, we’ll need flexibility in media buying.” Automate Insertion Orders Upon completion of your media plan, your next step is to create orders.

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HubSpot Product Update Roundup - INBOUND 2023

SmartBug Media

INBOUND 2023 SMS Messaging Roundup *SMS is available as an add-on at Marketing Hub Pro+ **SMS is only available to U.S. Your messages can be personalized further with tokens that dynamically insert specific contact details. See how we are supporting Commerce Hub > So many amazing updates came out of INBOUND 2023!

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The Best Podcast Conversations of 2023 That Marketing Shouldn’t Miss

Engagio

As we continue into the new year, we wanted to highlight some of the most engaging marketing discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned marketing leader or at the beginning of your career, there’s something for everyone in our roundup of the best marketing podcast episodes of 2023.

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Salesforce Marketing Cloud Gets an Even Bigger Dose of AI Following 2023 Dreamforce Announcements

ANNUITAS

For example, leveraging Copilot to create content and then manually inserting into campaigns — despite not being fully automated, this still offers significant productivity gains. The post Salesforce Marketing Cloud Gets an Even Bigger Dose of AI Following 2023 Dreamforce Announcements appeared first on Annuitas.

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The Preview Text Hack You May Want to Use in Every Email [Updated]

Litmus

As of March 2023, it seems that in some cases, this preview hack may not work. You can see where to insert the code in this example: Insert hidden preheader text here. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ <div style="display: none; max-height: 0px; overflow: hidden;"> Insert hidden preheader text here. </div>

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How to Optimize Your Content Strategy for YouTube in 2023

Scoop.it

2023 is here, and what do we have ? ” <insert video here: [link] > YouTube algorithms are constantly changing, and they have nothing in common with those of Facebook or Instagram. The post How to Optimize Your Content Strategy for YouTube in 2023 appeared first on Scoop.it YouTube has more than 2.6

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