KoMarketing Associates

FEBRUARY 15, 2023

As marketers dedicate more of their budget to content, new research suggests that senior leadership is seeing the value of it, and content is becoming a key revenue driver. Over the past 12 months, most marketers (49.2%) said that their content budget has grown larger.

Allocation 257

Allocation Marketing Budget Content Advertising Benchmark 257

KoMarketing Associates

OCTOBER 25, 2022

Looking ahead to 2023, new research indicates that marketers may see a reduction in their budget. Integrate recently partnered with Demand Metric to publish “The State of Marketing Budgets” report, and statistics suggested that almost one-fourth of marketers expect their marketing budget to be reduced in 2023.

Marketing Report 230

Marketing Report Marketing Budget Creation Planning Advertising Agencies 230

Webbiquity

MAY 3, 2022

The past couple of years have been devastating for those in the live events industry. What’s clear though is that the industry will never return to 2019. The live events industry will rebound, but with new processes and priorities. Here are key findings from 10 research reports released since the beginning of April, 2022.

Marketing Report 330

Marketing Report Event Marketing Research Trends 330

Marketing Insider Group

JANUARY 16, 2023

Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. Here’s what we learned about the industry’s biggest challenges and our expertise on how you can battle them, too. What Are 2023’s Biggest Marketing Challenges?

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

B2B Marketing Directions

NOVEMBER 12, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the Fall 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.)

CMO 70

CMO Customer Surveys Research B2B 70

Heinz Marketing

JANUARY 26, 2023

Some try to carve a niche in their category and one of the best ways to generate interesting and relevant content is by regularly doing industry research. How does industry research fuel category leadership? For example, you can release tenants of research to gather initial feedback. How do I get started?

Research 77

Research B2B Thought Leadership Thought Leadership Cold Calling 77

Hinge Marketing

NOVEMBER 9, 2022

In our most recent study of buyer behavior, we see that reputation ratings across the industry continue the decline that began more than five years ago. About the Research. When it comes to reputation and value, government contractors are rated lower than all other professional services industries. But there is an upside.

Research 112

Research Peer-to-peer Case Studies Thought Leadership 112

KoMarketing Associates

JANUARY 24, 2023

As more B2B marketers begin to see a return-on-investment (ROI) from account-based marketing (ABM), new research suggests that they will be increasing their budget for these initiatives in 2023. Furthermore, 50% intend to increase their number of staff dedicated to ABM this year.

Account Based Marketing 198

Account Based Marketing Spending B2B Marketing Budget Management 198

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. After realizing their content marketing strategy lacked regularity and data-based research, Oberer partnered with Marketing Insider Group to develop a plan that promised results.

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Seismic

JANUARY 24, 2023

Sales enablement has changed tremendously since Aragon Research published its first Aragon Research Globe on sales enablement in 2016. The Aragon Research Globe for Sales Enablement Platforms, 2023 This SEP Globe marks the fifth consecutive time Seismic has been recognized as the top Leader.

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

Industrial Marketing Today

JANUARY 16, 2023

Fine-tune your industrial marketing armed with research findings and knowledge about how engineers and technical professionals make buying decisions. I’ve downloaded the 2023 State of Marketing to Engineers report published by TREW Marketing in partnership with GlobalSpec. Marketing to engineers has always been a challenge.

Opinions 158

Opinions Marketing Report Marketing Research 158

Litmus

MAY 26, 2023

This valuable exchange of insights not only helps individual email marketers in their professional growth but also contributes to the overall improvement of the email industry. Fuel research for the resources you love Tell us about your email world, and we’ll bring the results to life in our upcoming 2023 State of ESPs report.

Peer-to-peer 63

Peer-to-peer Research Service Communities 63

Webbiquity

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. In what seems like a gap in the research, YouTube doesn’t appear on the list of the top seven B2B social media tools.

Social Media 234

Social Media Allocation Social Marketing B2B Marketing 234

B2B Marketing Directions

OCTOBER 15, 2023

(This month's Research Round-Up discusses two recent surveys that examine how marketers are using artificial intelligence in mid-2023. These surveys explore the extent of AI adoption in the marketing industry, the use cases and expected benefits of AI, and marketers' concerns and uncertainties about AI.)

Marketing AI 73

Marketing AI Research Barriers Customer Surveys 73

Top Rank Marketing

SEPTEMBER 20, 2023

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. Many thanks go to all the people who are actively sharing knowledge about content marketing in 2023 by engaging and working to elevate others with insight and expertise on the social web.

B2B Marketing 132

B2B Marketing Enterprise Management Content Marketing VALS 132

Ahrefs

JANUARY 20, 2023

Here are the top 10 takeaways: Let’s take a look at each pricing model in more detail. of respondents price some or all of their work by the hour. We found that $75–$100 per hour is the most popular … Read more ›

Pricing 115

Pricing Price Cost SEO 115

DAGMAR Marketing

DECEMBER 28, 2023

From the artificial intelligence boom to an array of Google Core Updates and even a not-so-swift transition from Universal Analytics to Google Analytics 4, 2023 has been a rollercoaster for digital marketing. An array of AI-powered tools became available at our disposal.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

Martech

DECEMBER 6, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content.

Marketing Report 103

Marketing Report Content Marketing Budget Programs Advertising Benchmark 103

AgencyEA

DECEMBER 6, 2022

Agency EA, an award-winning global brand experience agency, is excited to announce the findings of its sixth annual research study on the state of experiential marketing. Taken by over 100 industry professionals, the industry-wide survey takes an in-depth look at the anticipated trends impacting experiential in 2023 and beyond.

Studies 52

Studies Research Advertising Agencies Paid Search Agency 52

Top Rank Marketing

NOVEMBER 7, 2023

To kick off our research, we asked respondents to rate their level of effectiveness in influencer marketing. If you had to choose between a highly relevant and credible influencer with a smallish audience, or a celebrity with no relevance in your industry but a massive audience, it makes sense to choose the former. is good at.

Marketing Report 104

Marketing Report B2B Marketing Advertising Agencies B2B 104

B2B Marketing Directions

APRIL 9, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the March 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending, and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

Martech

DECEMBER 29, 2022

That’s the big story in digital media, and not a wild prediction that momentum will grow in 2023. Every partner right now is selling their ‘unique measurement’ application and touting their connections and partnerships with industry leaders to get to a more consistent and reliable methodology. But how will marketers ride this wave?

Advertising Agencies 109

Advertising Agencies Advertisements Advertising Paid Search Agency 109

Martech

NOVEMBER 14, 2023

Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use. Fast-forward to October 2023.

Planning 122

Planning Marketing AI Enterprise Management Work Management 122

LeanData

JANUARY 5, 2023

The new year is usually a time of inspired resolutions and motivational sales kickoffs, so why the gray cloud of unease hanging over the SaaS industry? Maybe it’s the 121,000 tech workers laid off during 2022 or the revenue downturns pointing towards the industry’s first recession. . If you Google “2023 SaaS Buying Trends,” in 0.34

Forecasting 52

Forecasting Buy Trends Peer-to-peer 52

SalesGrape

OCTOBER 11, 2023

Telemarketing Trends in B2B Marketing: What’s Working in 2023? In 2023, successful telemarketers leverage big data analytics to identify high-value prospects based on various parameters such as industry verticals, company size, revenue growth rate, or even social media activity.

Telemarketing 88

Telemarketing Work Management Marketing Management Marketing AI 88

Sana Commerce

JANUARY 5, 2023

While the tail-end of the pandemic, disrupted supply chains and talks of recession have had a heavy impact on the manufacturing industry, they have also positively affected manufacturers by giving them a push toward focusing their business strategies online. The top 5 manufacturing trends to watch in 2023: 1.

Trends 98

Trends Digital Transformation Order Forrester 98

Top Rank Marketing

AUGUST 2, 2023

Join us in the 2023 B2B Influencer Marketing Survey and be part of shaping the future of the industry! 2023 B2B Influencer Marketing Research Survey Share Your Insights Now At TopRank Marketing, we boast deep roots in SEO and content marketing. Don’t miss this chance to make a difference.

Customer Surveys 82

Customer Surveys B2B Marketing B2B Marketing & Strategy 82

ClearVoice

MARCH 6, 2023

Additionally, we’ll look at what to expect in 2023 and beyond, and how to prepare for your financial future. What lies ahead for freelancers The emerging macroeconomic picture for 2023 isn’t exactly pretty. Additionally, more than 66% believe demand for their services will continue to rise in 2023. What is the gig economy?

Work Management 98

Work Management Peer-to-peer Marketing Management Analysis 98

KoMarketing Associates

JUNE 14, 2023

B2B marketers have been focused on making customer experience (CX) improvements, but new research suggests that they are still having difficulty tying their performance to business outcomes. Furthermore, 41% of respondents cited improving the customer experience as their top challenge in 2023.

B2B Marketing 227

B2B Marketing B2B Business Advertising Agencies 227

Only B2B

DECEMBER 29, 2022

So what lead generation tactics will bring you the most leads in 2023. Here are the top 7 lead generation strategies for 2023. Strategies For Generating B2B Leads In 2023. So let’s go into the top 7 lead generation tactics for 2023. And in 2023, 88% of B2B businesses want to keep investing in SEO or even expand it.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

SmartBug Media

JANUARY 31, 2023

It’s difficult to predict with certainty what the trending e-commerce strategies will be in 2023 as the e-commerce industry is constantly evolving and new technologies and trends continue to emerge. Based on current trends and industry expert predictions, here are 16 e-commerce trends in 2023: 1.

Trends 98

Trends Lead Ranking Bundling Mobile Marketing 98

ATAK Interactive

JULY 30, 2023

If you're searching for the top players in the industry, look no further. In this blog, we'll unveil the highly anticipated list of the top 10 ReactJS Dev Companies in 2023. Backed by extensive research and data analysis, we'll showcase the companies that have excelled in delivering exceptional ReactJS solutions.

Companies 78

Companies Startups Analysis Research 78

Tiecas

OCTOBER 2, 2023

As someone who has been creating industrial content and blog posts for engineers and industrial professionals for many years, I understand the difficulties and the importance of creating high-quality content that is informative, engaging, and easy to understand. Industrial content creation: what sets it apart?

Content 52

Content Marketing Agencies 1 Paid Search Agency High Quality Lead 52

Top Rank Marketing

SEPTEMBER 4, 2023

But in 2023, that kind of innovation isn’t just necessary for standing apart. 2023 has created something of a perfect storm for B2B marketing. Here are four reasons why B2B marketers will have to innovate to survive in 2023 – along with some analysis on how to turn these challenges into great opportunities to innovate.

Enterprise Management 81

Enterprise Management Work Management Marketing Management B2B Marketing 81

Lake B2B

JANUARY 4, 2023

It’s 2023. The marketing industry continues to evolve, and technology is at the forefront of this evolution. The post Marketing Technology Trends 2023: A Glimpse Into The Future appeared first on Blog. From email marketing technology to Web3, B2B and B2C marketers are leaving no stone unturned when it comes to […].

Trends 111

Trends Email Marketing Marketing B2B Marketing 111

Martech

FEBRUARY 3, 2023

I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. Most of the events that made the list before COVID are back in full swing as in-person events in 2023. The conference now attracts professionals from the film, music, and interactive industries.

Marketing AI 79

Marketing AI Advertising Agencies Planning Broadcasting 79

Only B2B

JUNE 5, 2023

In this blog, we will explore the best account-based marketing tactics that can help businesses dominate B2B marketing in 2023. Best Account Based Marketing Tactics: Dominate B2B Marketing in 2023 1. Factors such as company size, industry, and revenue can help in prioritizing the key accounts.

Account Based Marketing 77

Account Based Marketing Tactics B2B Marketing Multi-Channel 77