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HubSpot Product Update Roundup - INBOUND 2023

SmartBug Media

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. INBOUND 2023 SMS Messaging Roundup *SMS is available as an add-on at Marketing Hub Pro+ **SMS is only available to U.S.

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What’s New with HubSpot Advertising & a Cookieless Future [2023 Update]

SmartBug Media

HubSpot is preparing for this change by offering tools that allow businesses to gather and utilize first-party data, such as website analytics and user behavior tracking. We covered how digital advertising is evolving in our recent SmartTake Webinar: HubSpot Advertising & a Cookieless Future. situation].”

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Salesforce Marketing Cloud Gets an Even Bigger Dose of AI Following 2023 Dreamforce Announcements

ANNUITAS

For example, leveraging Copilot to create content and then manually inserting into campaigns — despite not being fully automated, this still offers significant productivity gains. The post Salesforce Marketing Cloud Gets an Even Bigger Dose of AI Following 2023 Dreamforce Announcements appeared first on Annuitas.

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13 Social Media Video Content Examples: Amplify Your Social Media Traffic

Brandpoint

Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. AI for marketing use has been the trending topic for 2023 so far.

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Maximizing Your Email Marketing Success

Navigate the Channel

Both the subject line and the body of an email can be personalized at different levels depending on the number of personal attributes inserted in the message. We’re almost at the official tipping point in 2023 where mobile surpasses desktop, and HubSpot found that 46 percent of all email opens now occur on mobile. Every

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15 X (Twitter) Optimization Tips to Boost Your Sales

Hubspot

and 528 million globally in 2023, it remains a popular social media platform. And it’s not just me — your audience probably does, too — along with 48% of X users (2023). According to Search Logistics in September 2023, X users skewed heavily male — 68.1% Merely inserting your title isn’t terribly interesting.

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7 Winning Strategies for Account Based Marketing Success

The ABM Agency

What is the ABM strategy in 2023? HubSpot provides an excellent guide on how to conduct research for creating accurate buyer personas. Use CRM data along with marketing automation platforms like HubSpot or Marketo to track and analyze engagement levels. What is the ABM strategy in 2023? Conclusion 1. Phone calls?