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Why marketers should care about consumer privacy

Martech

is on the cusp of implementing a new national privacy law, the American Data Privacy and Protection Act (ADPPA). Nearly three-quarters of consumers rank data privacy as a top value, a recent report by MAGNA Media Trials and Ketch found. In this post we’ll cover: What is privacy in marketing? What is privacy in marketing?

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Prepare for the CDPA: East Coast Meets West Coast as Virginia Signs Privacy Law

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The state of Virginia recently voted to become the first state on the East Coast to enact a law governing how companies protect consumers’ personal data. The Virginia Consumer Data Protection Act (CDPA) bill was signed into law on 2 March 2021 and will go into effect in 2023. Permissible Purpose. Accountability/Governance.

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Utah: Another State to Pass a Data Privacy Law, the UCPA

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Cox signed into law the Senate Bill ( SB) 227 , also known as the Utah Consumer Privacy Act (UCPA). The UCPA is a cross-industry privacy law that gives Utah consumers significant privacy rights over their personal information. The law will come into force on December 31, 2023. Permissible Purpose. 1 July 2023.

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

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This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Permissible Purpose. Accountability/Governance. 1 July 2023. 1 January 2023. 1 January 2020 / 1 January 2023.

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UK guide to B2B email marketing laws (warning, it’s tricky)

Marketing Graham

Data for email campaigns in the UK is governed by two laws; GDPR and PECR. Their full titles are the ‘ General Data Protection Regulation ‘ and the ‘Privacy & Electronic Communication Regulation’ GDPR governs how you store a person’s data, PECR governs how you contact them electronically.

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A Practical Guide to Using AI in Email Marketing (For the Conscientious Marketer)

Litmus

The most prevalent concerns around AI include: Privacy and surveillance Bias and discrimination Inaccurate data Copyright infringement Plagiarism Data breaches Those are some heavy-hitting issues. Government agencies in the U.S. That includes artists’ work without their consent or permission. have also stepped in.

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How to Tackle the Changing Privacy Rules With Zero Party Data?

Outgrow

How to Tackle the Changing Privacy Rules With Zero Party Data? . The Facebook-Cambridge Analytica data breach scandal that broke 4 years ago brought privacy-related conversations to the forefront. This data is owned by the brand and, depending on their privacy policies, is considered fairly safe and secure. .

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