government 
Martech
OCTOBER 1, 2022
is on the cusp of implementing a new national privacy law, the American Data Privacy and Protection Act (ADPPA). Nearly three-quarters of consumers rank data privacy as a top value, a recent report by MAGNA Media Trials and Ketch found. In this post we’ll cover: What is privacy in marketing? What is privacy in marketing?
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APRIL 21, 2021
The state of Virginia recently voted to become the first state on the East Coast to enact a law governing how companies protect consumers’ personal data. The Virginia Consumer Data Protection Act (CDPA) bill was signed into law on 2 March 2021 and will go into effect in 2023. Right to opt-out of behavioral advertising.
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NOVEMBER 30, 2020
In May 2020, the privacy advocacy group Californians for Consumer Privacy announced they had collected 900,000 signatures to add the California Privacy Rights Act (also known as CPRA, CCPA 2.0, The act is meant to revise and succeed the California Consumer Privacy Act (CCPA) , once it goes into effect on January 1, 2023.
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SEPTEMBER 15, 2021
This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Right to opt-out of behavioral advertising. Right to opt-out of sales of personal information. Accountability/Governance.
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MAY 30, 2022
Cox signed into law the Senate Bill ( SB) 227 , also known as the Utah Consumer Privacy Act (UCPA). The UCPA is a cross-industry privacy law that gives Utah consumers significant privacy rights over their personal information. The law will come into force on December 31, 2023. Right to opt-out of behavioral advertising.
Zoominfo
OCTOBER 5, 2021
But soon, individual participants can opt out of attending. The California Privacy Rights Act (CPRA) gives consumers the right to do just that — but with their personal data. Since marketers rely heavily on personal data to inform their campaigns, understanding how to adapt to these new privacy acts can be daunting.
Martech
SEPTEMBER 28, 2021
Central to that are identity resolution platforms, which is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. networked devices per capita, according to the Cisco Annual Internet Report, 2018-2023.
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