illumin

FEBRUARY 22, 2024

Amazon Prime is switching to an ad-supported business model in 2023. As of February 2024, Prime will start airing commercials, leaving many television enthusiasts wondering if viewers continue to choose streaming services over traditional television options. The answer? Will Amazon Prime members keep watching? a month.

Paid Search Agency 115

Paid Search Agency Amazon Ads Television marketing 115

Porch Group Media

NOVEMBER 4, 2022

Why You Can’t Afford to Miss out on Connected TV in 2023. CTV is any television set used to stream video over the internet. Here are some stats on why Connected TV should be part of your 2023 strategy: Do viewers watch traditional TV or streaming TV more? Another study by eMarketer shows cord-cutters are all set to reach 55.1

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Choozle

MARCH 20, 2024

Fast forward to 2023, and that number has surged to approximately 1.8 Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time. In 2023, enthusiasm for Connected TV (CTV) took the spotlight for advertisers.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Choozle

MARCH 27, 2024

According to a recent report from Nielsen , US marketers reallocated 45% of their ad budgets to CTV in 2023. Unlike traditional linear television, where advertisers can reach broad audiences through a handful of major networks, CTV spans numerous platforms, apps, and devices. This explosion of options has revolutionized media planning.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Hubspot

JANUARY 27, 2020

eMarketer ). billion installs in 2023. Meanwhile, VR platforms are expected to see 30 million installs across devices by 2023 ( Digi-Capital ). eMarketer ). eMarketer ). By 2023, digital voice ecommerce is expected to triple to an $80 billion industry. The AR/VR market is currently estimated at $1.6

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

Digilant

MAY 13, 2021

These numbers indicate that we’ve finally reached the tipping point where more consumers are choosing streaming services than traditional television formats like cable and satellite. . Earlier this week, eMarketer released CTV ad spending projections across the next three years: expecting it to hit $13.4 billion in 2023.

Paid Content 52

Paid Content Planning Marketing Plans Advertising Agencies 52

Digilant

FEBRUARY 19, 2019

From gas station television screens to eye-catching videos filling Times Square with color, digital advertisements are extremely dynamic and attention driven. According to eMarketer, the use of location to track actions will increase in 2019, as will the growth of ads that are highly relevant to consumers.

Ads 58

Ads Mobile Advertising Emarketing Television marketing 58