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The cookieless mobile world: how advertisers can stay competitive

illumin

Marketers are gearing up for the cookieless mobile era. Here’s a glimpse of how going cookieless is impacting the mobile world. The mobile segment is shifting as well – implementing changes towards more safeguards around personal data. Within the last decade, most companies had “cookieless solutions” focused on mobile IDs.

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E-commerce booms for Black Friday 2023 – is it time to switch up strategies?

illumin

E-commerce has shown rapid growth this past decade, and Black Friday 2023 further exemplified how critical online shopping is for retail and advertisers. Black Friday weekend saw record sales in 2023. eMarketer reports that approximately 72% of holiday shoppers, about 130.7 Mobile shopping accounted for US$5.3

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5 Digital Advertising Trends in Europe 2023

Matchcraft

In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023. Search Advertising In 2023, there will be a partial shift away from display ads and renewed emphasis on search advertising. rise in search spending in 2023 compared to an 8.9%

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Retail’s resilience leading to higher ad spend in 2023

illumin

eMarketer predicts that retail’s “outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital ad market.” in 2023, which is above the average spending rate of 7.8%. 42% of digital ad growth in 2023 is expected to come from the retail industry.

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Programmatic advertising trends to watch in 2024

illumin

Brands need to utilize various channels, including mobile, video, display, and voice ads, to reach customers as they consume entertainment on different devices. This trend grew in popularity in 2023 and will continue to grow in importance next year.

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100 Compelling Email Statistics to Inform Your Strategy in 2023

Porch Group Media

Our team curated the latest stats we could find to help you stay current and informed for 2023. Mobile Email. billion by 2023. 59% of Millennials primarily use their smartphone to check email, while 67% of Generation Z scans their inbox on mobile. Let us help rock your email campaigns in 2023. Table of Contents.

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Pulling the thread on Threads: Meta’s new social network four months in

illumin

Once dubbed the “ Twitter Killer ”, Threads launched in July 2023 with high expectations. Built by the team at Instagram, and announced on July 5 of 2023 , Threads came onto the social media scene as a new way to engage in conversations and keep up with the latest trends via text updates. But where is the social network now?