frequency 
Choozle
MARCH 27, 2024
According to a recent report from Nielsen , US marketers reallocated 45% of their ad budgets to CTV in 2023. Frequency Capping Dilemma: Addressing Repetitive Ad Fatigue The lack of frequency capping exacerbates the problem of fragmentation. This explosion of options has revolutionized media planning. The good news?
Porch Group Media
NOVEMBER 10, 2022
Our team curated the latest stats we could find to help you stay current and informed for 2023. Email Frequency and Timing. billion by 2023. A survey from eMarketer reveals that email marketing drives 25% of the overall revenues from those companies surveyed. Let us help rock your email campaigns in 2023.
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Digilant
AUGUST 2, 2023
According to eMarketer, retail media ad spending will continue its tremendous growth and shows no signs of slowing, rising from $45.15 billion in 2023 to $106.12 billion by 2027. These numbers speak to the power of retail media advertising and the opportunities they create for brands and agencies everywhere. Let’s take a closer look.
Digilant
AUGUST 2, 2023
According to eMarketer, retail media ad spending will continue its tremendous growth and shows no signs of slowing, rising from $45.15 billion in 2023 to $106.12 billion by 2027. These numbers speak to the power of retail media advertising and the opportunities they create for brands and agencies everywhere. Let’s take a closer look.
illumin
DECEMBER 14, 2023
eMarketer suggests there are approximately 184.6 Furthermore, a study by eMarketer shows the majority of video game players in the U.S. Thus, targeting, frequency, and content are crucial for a successful IGA campaign. In addition, Forza has also released limited edition cars featured in films like the 2023 Barbie movie.
illumin
DECEMBER 14, 2023
eMarketer suggests there are approximately 184.6 Furthermore, a study by eMarketer shows the majority of video game players in the U.S. Thus, targeting, frequency, and content are crucial for a successful IGA campaign. In addition, Forza has also released limited edition cars featured in films like the 2023 Barbie movie.
Martech
OCTOBER 19, 2022
billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. of the digital display ad market, according to eMarketer. In 2023, programmatic video advertising spend will be more than double what it was in 2020 (InsiderIntelligence). 5: Frequency caps. In the U.S.,
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