2023 and Emarketing - B2B Marketing Zone

Why You Can’t Afford to Miss out on Connected TV in 2023

Porch Group Media

NOVEMBER 4, 2022

Why You Can’t Afford to Miss out on Connected TV in 2023. Here are some stats on why Connected TV should be part of your 2023 strategy: Do viewers watch traditional TV or streaming TV more? Another study by eMarketer shows cord-cutters are all set to reach 55.1 According to SpotX, the median age of viewers of Connected TV is 45.

First-Mover Advantage

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100 Compelling Email Statistics to Inform Your Strategy in 2023

Porch Group Media

NOVEMBER 10, 2022

Our team curated the latest stats we could find to help you stay current and informed for 2023. billion by 2023. 89.45% of Americans over the age of 15 use email. Ninety percent of users aged 15 to 24 use email, as do 93.6% of those aged 25 to 44. The only age group with less (84.1%) is over 65. Email Usage.

Statistics

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The Essential List of Content Marketing Statistics and Data

ClearVoice

SEPTEMBER 4, 2020

eMarketer ). eMarketer ). billion people — more than half the world’s population — will be using email by 2023. eMarketer ). internet users between the ages of 18-44 say they use YouTube. eMarketer ). Content marketing statistics for SEO. 93 percent of online experiences begin with a search.

Content Marketing

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Webinars

The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

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Podcast Marketing Statistics for Businesses

Spiralytics

JANUARY 31, 2023

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. million podcast listeners in 2021—200,000 more than Apple Podcasts ( eMarketer ) 424.2

Planning

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The 2022 Essential List of Content Marketing Statistics and Data

ClearVoice

OCTOBER 14, 2022

The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ). The largest increase in podcast listeners is in the 12-34 age group ( Edison Research ). Monthly podcast listeners grew to 125 million listeners, an increase of 6.1% ( eMarketer ).

Content Marketing

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45 Emerging Technology Stats to Know in 2020

Hubspot

JANUARY 27, 2020

eMarketer ). billion installs in 2023. Meanwhile, VR platforms are expected to see 30 million installs across devices by 2023 ( Digi-Capital ). eMarketer ). Millennials are the heaviest users of voice assistants, but usage is growing across age groups. eMarketer ). Image Source: eMarketer.

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What is non-endemic advertising, and why should retailers care?

Liveintent

MARCH 7, 2023

Kohls could sell LifeInsured ad placements that enable them to reach their shared audience, aged 30 to 40, in contextually relevant environments, like product pages for home goods or email receipts for purchases of diapers and baby formula. According to eMarketer, US digital retail media ad spending will reach $61.15

Advertising Agencies

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The Most Valuable Social Media Statistics Your Company Should Know

EveryoneSocial

MARCH 12, 2019

If you are reading this post, you most likely know the value of social media in this digital age. 88% of 18- to 29-year-olds indicated that they use any form of social media, 78% among those ages 30 to 49, to 64% among those ages 50 to 64. ( eMarketer ). eMarketer ). Close to half the world’s population (3.03

Social Media

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TikTok vs. Instagram Reels vs. YouTube Shorts: Which Tool is Best for Marketers?

ClearVoice

SEPTEMBER 2, 2021

According to eMarketer, It already has more users than Pinterest and Twitter and is poised to overtake Snapchat by 2023. Those between the ages of 10-19 make up nearly a third of all TikTok users globally. Those between the ages of 25-34 make up the largest age demographic on Instagram ; followed by those ages 18-24.

Youtube

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Retail Trends Changing the Landscape in 2019

Porch Group Media

DECEMBER 17, 2018

Disruptors such as the steady rise of eCommerce, the age of Amazon, the influx of more consumer data, and the increased speed of doing business means retail brands must constantly adapt or lose to more nimble players. However, despite the growth of eCommerce, it is forecast that in 2023, 85% of retail purchases will still be made online.

Trends

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B2B Demand Generation: Picking the Right Channels for your Content

Inbox Insight

NOVEMBER 26, 2018

60% of marketers create at least one piece of content each day ( eMarketer ). billion annually by 2023, it’s clear B2B marketers are embracing new forms of AdTech to simplify the buying process and deliver enhanced targeting capabilities along with greater message personalization ( MarTech Today ).

Demand Generation Agencies

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

DECEMBER 6, 2019

Read on to discover 42 digital marketing trends for 2020 that will help your business not just survive, but thrive in this age of innovation. It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2% After all, in the mobile age, people have become accustomed to instant gratification.

Paid Content

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

JULY 19, 2019

It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2% Cadbury’s created a personalized video campaign that matched a Dairy Milk flavor with users based on data from their Facebook profile, including age, interest and location. of digital display ads in the U.S. will be programmatic by 2020.

Paid Content

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

JULY 19, 2019

It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2% Cadbury’s created a personalized video campaign that matched a Dairy Milk flavor with users based on data from their Facebook profile, including age, interest and location. of digital display ads in the U.S. will be programmatic by 2020.

Paid Content

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B2B Marketing Zone

Why You Can’t Afford to Miss out on Connected TV in 2023

100 Compelling Email Statistics to Inform Your Strategy in 2023

Webinars

Trending Sources

The Essential List of Content Marketing Statistics and Data

Webinars

Podcast Marketing Statistics for Businesses

The 2022 Essential List of Content Marketing Statistics and Data

45 Emerging Technology Stats to Know in 2020

What is non-endemic advertising, and why should retailers care?

The Most Valuable Social Media Statistics Your Company Should Know

TikTok vs. Instagram Reels vs. YouTube Shorts: Which Tool is Best for Marketers?

Retail Trends Changing the Landscape in 2019

B2B Demand Generation: Picking the Right Channels for your Content

42 Digital Marketing Trends You Can’t Ignore in 2020

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

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