CMSWire

DECEMBER 28, 2023

Explore CMSWire's top Voice of the Customer articles of 2023, offering insights on enhancing customer engagement and loyalty through effective CX strategies. Continue reading.

Loyalty 90

Loyalty Effectiveness 90

Webbiquity

DECEMBER 19, 2023

As the end of 2023 rapidly approaches, here’s a quick look back at the posts, old and new, that grabbed the most attention this year. There you have it, 10 great reads to wrap up your 2023. The post The Top 10 Most-Read B2B Marketing Posts of 2023 appeared first on B2B Marketing Blog | Webbiquity. Alright, now the list.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

KoMarketing Associates

OCTOBER 25, 2022

Looking ahead to 2023, new research indicates that marketers may see a reduction in their budget. Integrate recently partnered with Demand Metric to publish “The State of Marketing Budgets” report, and statistics suggested that almost one-fourth of marketers expect their marketing budget to be reduced in 2023.

Marketing Report 230

Marketing Report Marketing Budget Creation Planning Advertising Agencies 230

Marketing Insider Group

JANUARY 16, 2023

Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. Adapt your content marketing strategy to the needs of your target audience to overcome the biggest marketing challenges of 2023 . What Are 2023’s Biggest Marketing Challenges?

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Webbiquity

MARCH 28, 2023

The list of penny stocks in 2023 from MarketBeat below is a great example of evergreen content. For example, if you build custom windows and doors, you could create a calculator that will help customers figure out how much an item would cost. Focus on their quality and ensure that you regularly update and republish them.

Top of Funnel 309

Top of Funnel Marketing & Strategy Marketing Strategy Planning 309

CMSWire

JANUARY 4, 2024

A profile of Melissa Henley, Vice President of Customer Experience, KeyShot — one of CMSWire's top contributors of 2023. Continue reading.

Ideal Customer Profiles 89

Ideal Customer Profiles Profiling Advertising Channels 89

DivvyHQ

JANUARY 31, 2023

Think about your 2023 marketing goals. From rethinking SEO to thinking more about voice search, these tips will help you attract and keep customers. From rethinking SEO to thinking more about voice search, these tips will help you attract and keep customers. Check out the full article for more!

Marketing & Strategy 122

Marketing & Strategy Marketing Strategy Content Marketing Differentiation 122

CMSWire

JANUARY 2, 2024

one of CMSWire's top contributors of 2023. A profile of Tobias Komischke, Ph.D., Rutgers University Professor and UX Fellow at Infragistics, Inc. — Continue reading.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Analytics Design 94

Martech

JANUARY 4, 2023

Join PwC in their live webinar as they reveal the results of PwC’s 2022 Customer Loyalty Survey, a comprehensive look at over 4000 customers, and provide insights on what keeps customers engaged. Register today for “7 Ways to Keep Your Customers Coming Back in 2023,” presented by PwC.

Webinar Metrics 102

Webinar Metrics Loyalty Customer Surveys Buy 102

Launch Marketing

DECEMBER 6, 2023

2023 was a year of adapting to new technologies, implementing new approaches, evolving practices and much more. As the world continues to adopt new technologies and incorporate them, it is instrumental to evolve yet keep customers the focal point of marketing efforts. We hope this content will help you make 2024 your best year yet.

Resources 136

Resources B2B Marketing Planning B2B 136

Martech

DECEMBER 13, 2023

Well, friends, we have reached the end of 2023. I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. I learned along the way that for many of these brands, 2023 was a rebuilding year, a time to reflect and rethink their business.

Enterprise Management 117

Enterprise Management Work Management Marketing Management SMB 117

Martech

JANUARY 29, 2024

The CDP industry did see some growth in the second half of 2023, but it was small and sluggish according to the latest industry update from the CDP Institute. billion in 2023. billion in 2023. Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report.

Forecasting 100

Forecasting Trends Resources Features 100

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. billion in 2023 to $7.91 Dig deeper: Does your company need a CDP? billion in 2028.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

CMSWire

DECEMBER 28, 2023

A profile of Nichole Hinton, an award-winning speaker, mentor and practitioner of CX and operations — one of CMSWire's top contributors of 2023. Continue reading.

Ideal Customer Profiles 85

Ideal Customer Profiles Profiling Amazon Service 85

CMSWire

DECEMBER 26, 2023

A profile of Brianna Langley Henderson, Marketing Manager for Bailey International — one of CMSWire's top contributors of 2023. Continue reading.

Ideal Customer Profiles 116

Ideal Customer Profiles Profiling Marketing 116

CMSWire

DECEMBER 27, 2023

A profile of Frank Palermo, head of the Global Technical Solutions Group at Virtusa — one of CMSWire's top contributors of 2023. Continue reading.

Ideal Customer Profiles 89

Ideal Customer Profiles Profiling Marketing 89

CMSWire

DECEMBER 22, 2023

A profile of Justin Racine, Principal, Unified Commerce Strategy at Perficient — one of CMSWire's top contributors of 2023. Continue reading.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling Marketing & Strategy eCommerce 93

CMSWire

DECEMBER 29, 2023

A profile of Joanna Clark-Simpson, head of the marketing department at a review platform called PissedConsumer — and one of CMSWire's top contributors of 2023. Continue reading.

Ideal Customer Profiles 86

Ideal Customer Profiles Profiling Contacts Personalization 86

Top Rank Marketing

SEPTEMBER 20, 2023

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. Many thanks go to all the people who are actively sharing knowledge about content marketing in 2023 by engaging and working to elevate others with insight and expertise on the social web. And How Does It Launch the Success of B2B Brands?

B2B Marketing 134

B2B Marketing Enterprise Management Content Marketing VALS 134

CMSWire

JANUARY 5, 2024

A profile of Myles Suer, Strategic Marketing Director at Privacera — one of CMSWire's top contributors of 2023. Continue reading.

Ideal Customer Profiles 85

Ideal Customer Profiles Profiling Digital Transformation Business 85

Martech

DECEMBER 26, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Consumer packaged goods brands can drive ongoing marketing ROI by harnessing the value of first-party data through a customer data platform. Customer data debt: The hidden obstacle to CDP success by Tony Byrne. Today: CDP.

Vendors 101

Vendors Buyer Need Segmentation ROI 101

Conversica

DECEMBER 20, 2022

2023 Predictions. Here are a few thoughts I had about 2023 related to the economy, Conversation Automation, revenue teams, and more. Companies need to hunker down for the first half of 2023, but a rebound is coming in Q3. That’s the perspective I’ve used to develop our 2023 plan at Conversica. . By Jim Kaskade.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

Salesforce Marketing Cloud

SEPTEMBER 26, 2023

Now, with Dream Quest 2023, you can catch up on all the announcements from Dreamforce, including how to get hands-on with the latest AI and automation innovations! Check out the Main Keynote recap on Salesforce+ to get in on the action, from big product announcements to inspiring customer stories and more.

CRM 122

CRM Ethics Communities Automation 122

Martech

DECEMBER 28, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Uncover the transformative power of marketing automation to elevate your ROI, nurture leads and create unforgettable customer journeys. Enhance customer experience, improve efficiency and drive growth. Get MarTech!

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Enterprise Management 111

Convince & Convert

DECEMBER 6, 2023

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? This leaves no doubt that your company’s success largely depends on your customer support. And it’s exactly why you should focus on providing holistic customer service through social media.

Work Management 143

Work Management Marketing Management Social Media Stats 143

sagefrog

JANUARY 3, 2024

From welcoming talented new team members to witnessing the growth of inspiring clients, 2023 gave us many moments of marketing bliss—and we’re ready for more! We added this to the shelf alongside a few other accolades in 2023: Philadelphia Business Journal’s Best Places to Work and Soaring 76, as well as awards from Clutch and UpCity.

Demand Generation Agencies 109

Demand Generation Agencies Advertising Agencies Paid Search Agency Marketing Automation Services 109

Martech

NOVEMBER 14, 2023

Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use. Fast-forward to October 2023.

Planning 124

Planning Marketing AI Enterprise Management Work Management 124

ClickDimensions

FEBRUARY 15, 2023

These past few years have led to drastic ups and downs within the SMB world, so let us take a deep dive into some hardcore SMB stats, landscape predictions, and changes in 2023. One of the most significant stats which SMBs should be aware of in 2023, is the growing importance of customer relationships and retention.

SMB 95

SMB Marketing Automation Services Stats Loyalty 95

Martech

DECEMBER 27, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers. How unifying customer profiles is paying off for this iconic travel brand by Jacqueline Dooley.

CRM 92

CRM Ethics Acquisitions Ideal Customer Profiles 92

Salesforce Marketing Cloud

DECEMBER 19, 2023

As 2023 winds down, we took a look back at all the stories we’ve published this year about generative AI. From AI terminology glossaries to prompt-building guides, here are the most-read generative AI posts of 2023. For example, “you may also like” product recommendations, and automated customer support. There were a lot.

Marketing AI 115

Marketing AI Generation Enterprise Management eCommerce 115

Liveintent

DECEMBER 13, 2022

Your brand will need to rely on its first-party data to find, connect, and engage new and existing customers across platforms and devices in a world without third-party cookies. 2 – Establish a unified customer view. But it’s not enough to simply acquire more first-party data. First-party data strategies and email newsletters.

Newsletter 118

Newsletter Marketing & Strategy Lead Ranking Acquisitions 118

Martech

SEPTEMBER 18, 2023

Save time and prevent errors with AI HubSpot released many AI capabilities in 2023. This feature gives team members the necessary context and history when transferring the customer to a new rep without needing to read every message. To retain the data from the sunsetted metrics, export the information before October 2, 2023.

Top of Funnel 119

Top of Funnel Forecasting SMS Work Management 119

Search Engine Journal

DECEMBER 7, 2022

Accelerate your company's growth by tailoring your online store for customer retention. The post Customer Retention Strategies Ecommerce Companies Should Apply In 2023 appeared first on Search Engine Journal. Here's how to get them to stay with you.

eCommerce 79

eCommerce Companies Trends 79

ClearVoice

APRIL 5, 2023

We’re here to tell you that SEO is still alive and kicking in 2023. Relationship building: Brands can establish long-term relationships that translate into positive word-of-mouth referrals and increased customer loyalty. Are you tired of hearing digital marketers say that SEO is dead? Well, good news! Is SEO dead?

SEO 105

SEO Public Relations SERP Paid Search Agency 105

Martech

DECEMBER 22, 2023

So we’re putting together 10 of the most popular articles by our subject matter experts from 2023 on different topics. How persuasive email design can influence the ecommerce customer journey by Kath Pay. But your email design can also encourage your customers to click and convert. First up: Email Marketing. Get MarTech!

Deliverability 95

Deliverability Copywriting Outreach Verticals 95