Marketing Insider Group

JULY 29, 2024

According to the 2024 M+R Benchmarks report , nonprofits invested 13% more in digital advertising in 2023 than in 2022. Nonprofits are investing more time and resources into digital marketing avenues than ever before. Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters.

Peer-to-peer 184

Peer-to-peer Planning Paid Search Agency Outreach 184

Martech

JULY 26, 2024

While 99% of marketers say they’re personally using AI, 67% say a lack of training remains a barrier to its adoption at work — three percentage points higher than in 2023, according to a new survey by The Marketing AI Institute. The number of people who “couldn’t live without AI,” jumped from 6% in 2023 to 15% today.

Barriers 124

Barriers Marketing AI Training Work Management 124

Sword and the Script | B2B

JULY 16, 2024

Some 73% of marketers surveyed say they expect their company to face more competition in 2024, a 19-point increase over the percentage who said the same in a similar survey last year.” ( source ) 3. in 2023, even further below the 10% industry benchmark, and off more than 3% from its all-time high in 2020.” ( source ) 4.

Statistics 116

Statistics B2B Marketing B2B Thought Leadership Webinar Metrics 116

Contently

OCTOBER 24, 2024

According to Forbes , the number of businesses incorporating interactive content into their marketing strategies doubled from 2023 to 2024. Polls and surveys for instant feedback and engagement Polls, surveys, and assessments are like the Swiss Army knife of interactive content — they’re multipurpose, efficient, and instantly gratifying.

Interactive Marketing 145

Interactive Marketing Content Marketing Brand Identity Branding 145

Marketing Insider Group

AUGUST 29, 2023

In this article, you’ll uncover the top social media trends of 2023, and arm yourself with strategies that can elevate your brand’s uniqueness, visibility, and bottom line. A recent survey shows that 84% of customers trust peer reviews and testimonials above all other forms of traditional advertising. Why is it trending?

Social Media 293

Social Media Marketing AI Trends Peer-to-peer 293

Martech

SEPTEMBER 25, 2024

Cost-conscious marketers are paying close attention to price when they’re considering replacement applications for their martech stack, according to the 2024 MarTech Replacement Survey. Source: 2024 MarTech Replacement Survey. Source: 2024 MarTech Replacement Survey. Source: 2024 MarTech Replacement Survey.

Work Management 114

Work Management Cost Marketing Automation Services Marketing Management 114

Convince & Convert

OCTOBER 25, 2024

And when we can connect those two, that’s where we really can create some magic” (2023). Content Marketing Institute/ MarketingProfs’ annual report (2021) found that 67 percent of marketers surveyed agreed that, over the last year, their content team had been asked to do more with the same resources.

Personalization 139

Personalization Paid Search Agency Advertising Agencies Amazon 139

Martech

JULY 16, 2024

For example, the largest pay TV providers lost 6% of their subscribers in the last two years: 5 million in 2023 and 4.6 Methodology The data is from a 15-minute anonymous online survey, taken by 364 people. In 2024, digital video will get 52% of the video ad dollars, surpassing linear TV for the first time. million in 2022.

Paid Search Agency 115

Paid Search Agency Spending Video Marketing Ads 115

Martech

JULY 17, 2024

These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics vendor SAS. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing.

Marketing AI 144

Marketing AI Lead Ranking Marketing Management Generation 144

Webbiquity

DECEMBER 6, 2022

” Onalytica’s research adds to that the somewhat remarkable finding that 100% of B2B marketers (at least in their survey) are creating content for LinkedIn. The post Eight Fascinating Facts About B2B Social Media Marketing for 2023 appeared first on B2B Marketing Blog | Webbiquity. It’s well worth a read.

Social Media 240

Social Media Allocation Social Marketing B2B Marketing 240

Martech

MARCH 24, 2025

The report found new associates must master an average of 16 different systems they will use daily up from 12 in 2023 and spend 26 hours on technology training in their first month on the job. More than half (53%) of shoppers discover products on social platforms up from 46% in 2023. 25% of shoppers buy through social media.

Fulfillment 110

Fulfillment Loyalty Customer Surveys Youtube 110

Martech

NOVEMBER 13, 2024

This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions. The 2023 quantitative study surveyed investment analysts across the U.K. They are not regular attendees at board meetings, and even fewer participate in earnings calls. and the U.S.

Paid Search Agency 133

Paid Search Agency Lead Ranking ROMI Work Management 133

Marketing Insider Group

AUGUST 1, 2023

It often involves surveys and interviews to find out how many people know your brand and what they think about it. This is usually done through a survey where customers rate their satisfaction on a scale, like 1 to 5 or 1 to 10. The post 14 Social Media Metrics That Drive Results in 2023 appeared first on Marketing Insider Group.

Social Media 246

Social Media Cost Per Click CPM Cost Per Thousand 246

Martech

JULY 12, 2024

It was originally made available in October 2023 to selected North American advertisers, but by the time of Cannes Lions in June this year it had achieved a 50% global rollout in beta. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing. Are you getting the most from your stack?

Paid Search Agency 114

Paid Search Agency Ads Tools Cost per Acquisition 114

Sprout Social

NOVEMBER 4, 2024

According to the Q4 2024 Sprout Pulse Survey*, a staggering 89% of consumers say social media impacts their holiday shopping decisions. A significant 42% of shoppers are turning to social to find the perfect gift more this year compared to 2023. The survey was conducted online from September 27 to October 1, 2024.

Social Media 122

Social Media Media Social Networks Urgency Marketing 122

illumin

NOVEMBER 21, 2024

While shoppers are still looking to save, they are also expected to spend the same amount as in 2023. Young shoppers looking to treat themselves According to a recent survey of 1,000 U.S. In a recent survey, 46% of consumers said they intended to hold true to their budget this year and spend less on holiday gifts.

Trends 105

Trends Advertising Agencies Emarketing Paid Search Agency 105

Marketing Insider Group

OCTOBER 15, 2024

In addition, in 2023, donors acquired online were 48% more valuable than offline-acquired donors in terms of total revenue generated. According to a Wyzowl survey , 87% of video marketers say video has helped them generate leads, and 89% of consumers want to see more videos from brands in 2024. faster than the average nonprofit.

Tips 157

Tips Outreach Paid Search Agency Storytelling 157

B2B Marketing Directions

FEBRUARY 16, 2025

(This month's Research Round-Up features two recent surveys that examine the attitudes and plans of senior marketing leaders. One group of questions addressed economic and business conditions, and the surveyed CMOs were optimistic about both. Here are some of the findings on these topics from the Fall 2024 survey.

Customer Surveys 54

Customer Surveys Research Planning Terms and Conditions 54

Martech

AUGUST 8, 2024

Underutilization of existing tools: Marketers use only 33% of their martech stack’s capabilities, down from 58% in 2020, according to Gartner’s 2023 Marketing Technology Survey. Take our brief 2024 MarTech Replacement Survey It can be a game changer when it comes to marketing technology stacks. Then, rank them.

Rules 122

Rules Efficiency ROI Work Management 122

Martech

JANUARY 7, 2025

from 2023, according to Adobe Analytics. An Adobe survey of 5,000 consumers found seven in 10 respondents who used genAI-powered assistants found them helpful. The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. consumers spent $241.4 Ahead of the holidays, Adobe had projected $240.8

eCommerce 112

eCommerce Pricing Price Purchase 112

illumin

NOVEMBER 19, 2024

from 2023’s numbers. In a 2024 PWC survey, consumers report they are expecting to spend more than in 2023 when planning this year’s holiday budget. With savings top of mind for most of North America, PWC reports that 77% of consumers intend to spend the same amount or less than in 2023.

Ethics 105

Ethics Budget Programs Loyalty Demographics 105

Martech

OCTOBER 1, 2024

This is a 7% increase over 2023. Higher-income customers are most likely to spend for holidays in the two months preceding a holiday, according to Klaviyo’s survey of over 8,000 consumers globally. Here is how other considerations ranked in the Klaviyo survey. This means mobile will have a 53.2% Cyber Week. billion in U.S.

Spending 120

Spending Mobile Marketing Amazon eCommerce 120

Martech

SEPTEMBER 9, 2024

Methodology The report is a follow-up to the initial November 2023 release and provides an updated snapshot of projected ad spend, opportunities, and challenges for 2024. The report is based on 200 responses to an email survey fielded between June and August of this year.

Paid Search Agency 117

Paid Search Agency Spending Ads Advertising Agencies 117

Sprout Social

OCTOBER 22, 2024

Compared to other generations , Gen Z is most likely to use social for discovering new products, keeping up with the news and reaching out to brands with customer care needs, according to the Q1 2024 Sprout Pulse Survey. Almost all Gen Z agree they expect influencers to take a stand on social issues, per a Q2 2024 Sprout Pulse Survey.

Social Media 98

Social Media Media Brand Identity Branding 98

Martech

OCTOBER 11, 2024

Here are some of the high-level findings: The average number of touchpoints required to generate an MQL increased by 31% from 2023 to 2024 — it now takes 71 touchpoints for a B2B SaaS company to generate an MQL. That’s a 10% increase in impressions and a 20% increase in touchpoints from 2023.

Marketing Report 120

Marketing Report Linkedin B2B Marketing Lead Ranking 120

Martech

AUGUST 2, 2024

The 20% increase is the first time since the start of 2023 the company’s ad growth was less than 22%. billion, which would be an increase of between 8% and 11% compared to the third quarter of 2023. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! billion for the same period last year.

Amazon 115

Amazon Paid Search Agency Ads Advertisements 115

Martech

SEPTEMBER 11, 2024

We also found that attendee-to-lead conversion was increasingly more difficult in late 2023 and 2024. Create a quarterly webinar on a finding and use the attendees to build your survey list for next year’s report. Most interest went toward topics related to industry trends or use cases that had the highest viewership.

Sales Qualified Leads 135

Sales Qualified Leads Case Studies Content Case Study 135

illumin

AUGUST 27, 2024

A recent survey from McKinsey & Co. This is an increase from 68% of respondents in 2023. In a recent survey, almost 70% of customers said delivery time was an important factor when making online purchases and almost 25% said they look for next-day shipping options. A whopping $70 billion of that value is from the US alone.

Trends 98

Trends Advertising Agencies Privacy Forecasting 98

Martech

JULY 19, 2024

HubSpot’s average subscription revenue per customer was $11,447 during the first quarter of 2024, up 1% compared to the first quarter of 2023. What they said In Q4 of 2023, HubSpot saw deals with customers closing more quickly than in previous quarters. Semrush soft launched an enterprise product in October 2023. AI innovation.

Marketing Automation Services 116

Marketing Automation Services Vendors Paid Search Agency Advertising Agencies 116

Martech

SEPTEMBER 3, 2024

These are the key takeaways from a recent mobile gaming ad industry survey by mobile ad platform Mintegral. In the first half of 2024, 7% of mobile gaming app advertisers adopted playable ads, up from 4% for the same period in 2023. the world’s highest-ranking country in advertiser volume, saw modest growth over the last year.

Ads 120

Ads Campaigns Mobile Advertising Advertising 120

B2B Marketing Directions

SEPTEMBER 29, 2024

The following table shows the ten most influential decision drivers identified by buyers in 2024 and where each of those drivers ranked in the 2023 research. As this table shows, "I feel safe signing a contract with them" was the most influential decision driver in both 2024 and 2023. Google Survey In 2022, Bain & Co.

Demand Generation Agencies 70

Demand Generation Agencies B2B Marketing Brand Identity Branding 70

ClearVoice

NOVEMBER 25, 2024

Influencer Marketing Hub ) In a global 2024 survey of brands, marketing agencies, PR agencies, and other professionals, 37.6% billion in 2023, reflecting strong ongoing growth despite economic challenges. billion in 2023, reflecting strong ongoing growth despite economic challenges. Traackr ) In 2024, 84.8%

Statistics 87

Statistics Advertising Agencies Paid Search Agency Planning 87

KoMarketing Associates

JUNE 28, 2023

Nielsen recently published its “Annual Marketing Report” for 2023, and statistics suggested that globally, only 48% of marketers are focused on both their reach/frequency and ROI. Hootsuite released its “Social Media Trends 2023” report, and data suggested that most marketers (40%) are at least “confident” in the ROI social media delivers.

ROI 247

ROI Planning Social Media Acquisitions 247

Marketing Insider Group

SEPTEMBER 28, 2021

In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. Another survey published on MarketingCharts.com from Prophet shows similar results. In this survey, businesses prioritize acquisition and upselling, indicating their awareness of the revenue possibilities from retention.

Planning 342

Planning Lead Scoring Lead Ranking Gartner 342

Webbiquity

OCTOBER 17, 2023

Those are among the many questions answered in the Content Matters 2023 Report from WordPress VIP. At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? How are goals and strategies for content marketing changing? CPM) or sales ($2.39

Social Media 327

Social Media Stats Marketing Report Paid Search Agency 327

Martech

JULY 23, 2024

Deliverability success rates going up Over the past three years, the average deliverability rate improved from 94.26% in 2020 to 96.43% in 2023. in 2023 compared to 2020. “And Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! The average bounce rate was 1.98%. Processing.

Deliverability 122

Deliverability CAN-SPAM Domain Click Rate 122

KoMarketing Associates

MARCH 15, 2023

Chief Marketer recently published its “2023 B2B Marketing Outlook Survey,” and statistics indicated that most B2B marketers (62%) claim content marketing produces leads with the highest return-on-investment (ROI).

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275