Salesforce Marketing Cloud

DECEMBER 19, 2023

As 2023 winds down, we took a look back at all the stories we’ve published this year about generative AI. From AI terminology glossaries to prompt-building guides, here are the most-read generative AI posts of 2023. For example, “you may also like” product recommendations, and automated customer support.

Marketing AI 115

Marketing AI Generation Enterprise Management eCommerce 115

ClearVoice

APRIL 5, 2023

We’re here to tell you that SEO is still alive and kicking in 2023. Relationship building: Brands can establish long-term relationships that translate into positive word-of-mouth referrals and increased customer loyalty. Are you tired of hearing digital marketers say that SEO is dead? Well, good news! Is SEO dead?

SEO 105

SEO Public Relations SERP Paid Search Agency 105

Liveintent

DECEMBER 13, 2022

Your brand will need to rely on its first-party data to find, connect, and engage new and existing customers across platforms and devices in a world without third-party cookies. 2 – Establish a unified customer view. But it’s not enough to simply acquire more first-party data. First-party data strategies and email newsletters.

Newsletter 118

Newsletter Marketing & Strategy Lead Ranking Acquisitions 118

Marketing Insider Group

AUGUST 1, 2023

It’s not just about getting likes and shares, it’s about turning those social media users into leads or customers. It’s the first step in the customer journey. A high Bounce Rate could mean you’re missing out on potential leads or customers. For B2B companies, the Conversion Rate is key.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

Matchcraft

MARCH 28, 2023

In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023. Search Advertising In 2023, there will be a partial shift away from display ads and renewed emphasis on search advertising. rise in search spending in 2023 compared to an 8.9%

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Martech

DECEMBER 15, 2023

Scheduling pages allow additional guests in meetings (beta) All necessary meeting attendees can now quickly receive a calendar invitation by prompting your customers or prospects to include up to 10 additional attendees when booking time on a scheduling page calendar (also known as a meeting link).

Top of Funnel 108

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 108

Optinmonster

OCTOBER 29, 2023

General Blogging Statistics 70 million new posts are published on WordPress each month. There are approximately 600 million blogs in the world in 2023. The average blog post length is 1,416 words in 2023. The average blog post length is 1,416 words in 2023. billion annually by 2023.

Statistics 98

Statistics Paid Content Stats Blogger 98

B2B Marketing Directions

DECEMBER 31, 2023

A few days ago, I published a list of my ten most frequently read posts of 2023. I ranked posts based on cumulative total reads, which means that posts published later in the year were at a major disadvantage compared to those published earlier in the year. They just need more time for their popularity to become evident.

Wikipedia 65

Wikipedia Custom Publishing Sample Validation 65

Only B2B

DECEMBER 29, 2022

So what lead generation tactics will bring you the most leads in 2023. Here are the top 7 lead generation strategies for 2023. Strategies For Generating B2B Leads In 2023. So let’s go into the top 7 lead generation tactics for 2023. And in 2023, 88% of B2B businesses want to keep investing in SEO or even expand it.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

KoMarketing Associates

MARCH 8, 2023

Some marketers are bracing for the impact of an economic downturn, but new research suggests that many of them still expect to increase their spending throughout 2023. WordPress VIP released its “Content Matters 2023 Report,” and data suggested that most marketers (58.4%) expect their content marketing budgets to rise in 2023.

Spending 274

Spending Allocation Marketing Budget Acquisitions 274

Sprout Social

MAY 8, 2023

All time frames are recorded globally , meaning you should be able to publish with the times provided in any timezone and see positive engagement results. Use this industry level-data to help inform your publishing calendar, and test your own optimal send times with social experiments. Tuesdays from 2 to 5 p.m. and Thursdays at 4 p.m.

Best Practices 108

Best Practices Social Media Work Management Education 108

Martech

OCTOBER 19, 2023

Reporting improvements Better understand how your company performs compared to predefined ranges of data by using the new gauge visualizations (beta) in the custom report builder. This tool saves time and also completes an often-overlooked step in report and workflow creation, summarizing and explaining the use of each tool.

SMS 106

SMS Bundling Terms and Conditions Opt-out 106

Liveintent

DECEMBER 21, 2022

Google delayed third-party cookie deprecation yet again, presenting publishers with additional runway to better prepare their business operations for the tremendous disruption that awaits. While Google certainly can delay once again, publishers mustn’t sit idly by. 2 – Build a unified customer view.

Advertising Agencies 62

Advertising Agencies Custom Publishing Newsletter Acquisitions 62

Optinmonster

AUGUST 2, 2023

91% of businesses use video as a marketing tool in 2023. 30% of people lack the time to create video content but 70% of ‘non-video-marketers’ plan to start online video marketing in 2023. Anticipating 2023, the trajectory for video usage is on the rise. 91% of people say they want to see more online videos from brands in 2023.

Statistics 88

Statistics Video Marketing Planning Allocation 88

chiefmartech

FEBRUARY 27, 2024

For context, 2023 was a brutal year for SaaS companies, as customers sought as many opportunities as possible to reduce spend by cancelling unnecessary app subscriptions. Using SurveyMonkey to collect customer data? By 2023 the number had dropped to 15%. It’s my humble ask in exchange for the free content I publish.

Marketing Management 98

Marketing Management API Eye-Tracking Aggregators 98

KoMarketing Associates

JUNE 14, 2023

B2B marketers have been focused on making customer experience (CX) improvements, but new research suggests that they are still having difficulty tying their performance to business outcomes. Furthermore, 41% of respondents cited improving the customer experience as their top challenge in 2023.

B2B Marketing 227

B2B Marketing B2B Business Advertising Agencies 227

Trade Press Services

JANUARY 2, 2024

As we close the book on 2023, it’s an ideal time to reflect on what we learned, experienced and observed last year. 2023 was a year that experienced significant changes (hello, introduction of ChatGPT!) This is especially true when it comes to communication channels, customer preferences and market trends.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

KoMarketing Associates

JUNE 28, 2023

Nielsen recently published its “Annual Marketing Report” for 2023, and statistics suggested that globally, only 48% of marketers are focused on both their reach/frequency and ROI. That could limit their ability to plan for their primary business objective for the year: customer acquisition.”

ROI 247

ROI Planning Social Media Acquisitions 247

Optinmonster

DECEMBER 19, 2023

Some of its features include: Electronic identity verification Social Security Number (SSN) verification Instant authentication Identity checks Real-time data validation for seamless payment processing Related Content: Sometimes, you don’t need to know your customers’ identity. It’s as crucial to retain customers as it is to find new ones.

eCommerce 88

eCommerce Marketing Management Business Budget Programs 88

Martech

FEBRUARY 6, 2023

For the last six years, we’ve published this information weekly in our Friday newsletter to help marketing teams stay abreast of shifts and changes. Since then, we’ve been publishing our MarTech Innovation Report every quarter. Martech in 2023 and beyond So where does this leave martech as we move into 2023?

Marketing AI 81

Marketing AI Budget Programs Acquisitions Startups 81

Convince & Convert

NOVEMBER 16, 2023

My Greatest Takeaways from Content Marketing World 2023 The Monday after returning home, my boss asked me a simple question: What were your biggest takeaways from the conference? Essentially, he believes, like others, that this update will significantly diminish website traffic, despite Google linking back to original publishers.

Marketing AI 78

Marketing AI Content Marketing Peer-to-peer Content 78

Martech

JULY 10, 2023

Here are my top five extended reality (XR) and artificial intelligence (AI) takeaways from AWE for 2023 and beyond. With the right tools, you can build, design, write copy for, optimize and publish an entire website with a fully populated blog in under two hours. sales, after a customer has engaged with your 3D item.

Marketing AI 131

Marketing AI Paid Search Agency Trends Copyright 131

ClearVoice

NOVEMBER 28, 2022

When it comes to content marketing, publishing content is half the battle. Here is a list that is likely here to stay for 2023 and beyond: 1. In 2023, affiliate marketing will continue to play an important role in blogging trends. New blog trends for 2023. 2023 will be the year of short-form video.

Trends 93

Trends Marketing & Strategy Marketing Strategy Planning 93

Martech

NOVEMBER 27, 2023

Publish videos and posts with more than four images to your personal LinkedIn accounts. Notifications for workflow issues (beta) Keep your critical workflows working correctly or fix them quickly before they impact the customer experience using the new workflow error notifications for email, Slack, Teams and more.

Enterprise Management 84

Enterprise Management Hubspot Paid Search Agency Work Management 84

KoMarketing Associates

APRIL 12, 2023

As B2B marketers continue to invest in new marketing technology (martech) , research indicates that they intend to use it to improve the customer experience in the coming months. Additionally, 37% of B2B chief marketing officers (CMOs) stated that they intend to focus on connecting martech to the customer experience over the next 18 months.

Marketing Report 209

Marketing Report B2B Marketing Planning B2B 209

KoMarketing Associates

JUNE 7, 2023

Beantown Media Ventures recently published the “2023 Content Marketing and Generative AI Outlook,” and statistics suggested that the majority of marketers (45%) believe their content marketing budget will increase throughout 2023. 29% forecast that their content marketing budget will at least stay the same.

Marketing Budget 198

Marketing Budget Marketing Report Content Marketing Forecasting 198

ClearVoice

NOVEMBER 25, 2022

To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. Analyzing customer purchase history. Customers care about the causes they support more than ever—so much so that it affects their purchase decisions. Let’s get started.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. In the theme of doing more with less, this feature enables your creative team to publish more blog posts without custom development time.

Knowledge Base 86

Knowledge Base Hubspot Validation Landing Pages 86

KoMarketing Associates

APRIL 26, 2023

Ascend2 recently published its “Digital Marketing Trends 2023” report, and statistics indicated that the majority of marketers (69%) only consider themselves to be “somewhat successful” in achieving their digital marketing strategy goals.

Paid Search Agency 211

Paid Search Agency Advertising Agencies Budget Programs Marketing & Strategy 211

Marketing Insider Group

APRIL 17, 2023

SEO: How To Generate More Clicks From Your Current Rankings By Ann Smarty You’ve already published content that reigns supreme in the eyes of Google. By sharing a brand narrative that positions your customer as the hero, you’ll connect with consumers on an emotional level and develop their curiosity. Why, you ask?

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Litmus

APRIL 25, 2023

Let’s dive into the biggest headlines shaping the email industry in April 2023. Tech retailer Currys warns about a scam email that offers a free kettle to customers. Newsletter publishers are diversifying their revenue sources, beyond the inbox. New QBot email attacks use PDF and WSF combo to install malware.

Email Marketing 85

Email Marketing Ideal Customer Profiles Phishing SMS 85

KoMarketing Associates

JANUARY 18, 2023

Integral Ad Science recently published its “Industry Pulse Report” for 2023, and statistics indicated that the majority of respondents (77%) agree that customers’ decreasing trust in major social media platforms will negatively impact their media spend this year. Wavering Confidence in Social Media Marketing ROI.

Social Media 214

Social Media Trust Marketing Marketing Report Social Marketing 214

KoMarketing Associates

FEBRUARY 7, 2023

CallRail recently published “The 2023 Outlook for Digital Marketing Agencies” report, and statistics indicated that the majority of respondents (80%) think it is essential to stay up-to-date on the latest trends and martech. Most respondents (54%) believe that metaverse marketing will become a long-lasting trend.

Marketing AI 213

Marketing AI Trends Paid Search Agency Cross-Selling 213

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. If you haven’t reserved your spot, these 8 B2BMX 2023 highlights might persuade you to book some last-minute travel. How 2022’s Marketing Trends Are Shaping 2023 Tuesday, February 28, 11:25 a.m. to 11:55 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

KoMarketing Associates

JUNE 22, 2023

As younger customers and prospects spend more time on social media platforms, new research suggests that social search is growing in importance to marketers who are focused on optimization. Additionally, 87% believe that customers will primarily search for companies on social media, rather than search engines, in 2023.

Social Media 243

Social Media Search Marketing Social Marketing Media 243

KoMarketing Associates

MAY 24, 2023

Digital marketers continue to face challenges, such as customer turnover and budget cuts. Momentive recently published its “2023 Digital Marketing Report,” and statistics indicated that 12% of digital marketers expect their team’s budget to decrease from what it was last year.

Acquisitions 264

Acquisitions Statistics Custom Publishing Marketing & Strategy 264

ClearVoice

MARCH 9, 2023

This means continual planning, creating, publishing, and sharing of content. Fast forwarding to 2023, keywords are still important. So, your 2023 B2C content strategy checklist might include the following: Refreshing your website design to make it more content-rich and user-friendly. The operative word here is “continual.”

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81