Retargeting and addressability in the new privacy-first programmatic landscape
Liveintent
NOVEMBER 2, 2021
In the last few years alone, Apple has rolled out ITP (Intelligent Tracking Prevention) in Safari, ATT (App Tracking Transparency), and MPP (Mail Privacy Protection). Within the same time frame, Google has worked to invalidate third-party cookies in Chrome by 2023. The new programmatic landscape.
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