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Retargeting and addressability in the new privacy-first programmatic landscape

Liveintent

In the last few years alone, Apple has rolled out ITP (Intelligent Tracking Prevention) in Safari, ATT (App Tracking Transparency), and MPP (Mail Privacy Protection). Within the same time frame, Google has worked to invalidate third-party cookies in Chrome by 2023. The new programmatic landscape.

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11 Mobile Advertising Types to Improve Your ROAS

Single Grain

In 2023, 253.3 has several laws, such as COPPA (Children’s Online Privacy Protection Act). The FTC highlights all mobile ad privacy best practices. Even though the average CPM (cost per thousand) on paid social media for Q4 2022 was $6.67, in-app ads generate a CTR of 0.56% globally. billion USD in 2023.