Email is not dead: Why you need to seriously consider pivoting to first-party data
Liveintent
DECEMBER 20, 2021
Over on Facebook, reach is dwindling and cost-per-acquisition (CPA) is rising, pricing many businesses out of the market. Expand beyond just CPA goals. . “It’s what makes social- and people-based platforms so powerful — they have email as an identifier.” ” Own and control your customer data.
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