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Email is not dead: Why you need to seriously consider pivoting to first-party data

Liveintent

Over on Facebook, reach is dwindling and cost-per-acquisition (CPA) is rising, pricing many businesses out of the market. Expand beyond just CPA goals. . “It’s what makes social- and people-based platforms so powerful — they have email as an identifier.” ” Own and control your customer data.

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Long sales cycles, the #1 enemy of SEO attribution

Kevin Indig

Companies with long sales cycles often either sell B2B enterprise software (SaaS), high-priced products (e-commerce) or long-term commitments (consumer). In 2023, companies must shift from growth to efficiency and can’t throw dollars against the wall to see which marketing spaghetti sticks.

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Top Trends and Strategies for Successful Holiday Marketing Campaigns

QuanticMind

The 2023 Holiday Advertising Opportunity US retail sales slowed last year (thanks, inflation and high interest rates!) Those conversions will also cost more this time of year—the CPA for a sale or acquisition on December 22 will likely cost more than it did on June 8.

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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 billion dollars in 2023. billion USD. Techjury ) U.S.

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The Cost of Social Media Advertising in the Philippines

Spiralytics

million social media users in January 2023, around 72.5% Cost-per-click (CPC), cost-per-impression (CPM), and cost-per-action (CPA) are popular models. CPM may be preferable for driving website traffic, while CPA and CPC might be more suitable for conversions. of the local internet user base in January 2023.

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Consumer Data Laws in the US: Tracking the Latest Legal Updates

Zoominfo

It will also give consumers the right to opt out of data collection, and requires businesses to be transparent about their data collection practices, limit the use and collection to reasonably necessary data, and protect that data. For more information, check out these tips about how to create a foolproof compliance strategy.

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9 Google Ads Trends You Can’t Ignore in 2021

Single Grain

The advertisers’ only job is to provide: The objective or campaign goal — e.g., CPA, ROAS. Bidding — e.g., max CPA or target value/conversion. driving sales at a target CPA) while increasing their reach and conversion value beyond traditional keyword-based search campaigns. Location, language and ad scheduling.