Email is not dead: Why you need to seriously consider pivoting to first-party data
Liveintent
DECEMBER 20, 2021
” For many consumers, email is a portal to the rest of the web — offering a customized inbox of opt-in content from publishers, brands, coworkers, family, and friends. .” Over on Facebook, reach is dwindling and cost-per-acquisition (CPA) is rising, pricing many businesses out of the market.
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