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Email is not dead: Why you need to seriously consider pivoting to first-party data

Liveintent

” For many consumers, email is a portal to the rest of the web — offering a customized inbox of opt-in content from publishers, brands, coworkers, family, and friends. .” Over on Facebook, reach is dwindling and cost-per-acquisition (CPA) is rising, pricing many businesses out of the market.

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Colorado CPA. Right to opt-out of behavioral advertising. Right to opt-out of sales of personal information. 1 July 2023.

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Utah: Another State to Pass a Data Privacy Law, the UCPA

Convert

The law will come into force on December 31, 2023. The Colorado Privacy Act (CPA) The Nevada State Privacy Law (SB200) VCDPA CCPA (as amended by the California Privacy Rights Act (CPRA)) The General Data Protection Regulation (GDPR). Colorado CPA. Right to opt-out of behavioral advertising. – Opt-in.

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Top Trends and Strategies for Successful Holiday Marketing Campaigns

QuanticMind

The 2023 Holiday Advertising Opportunity US retail sales slowed last year (thanks, inflation and high interest rates!) Those conversions will also cost more this time of year—the CPA for a sale or acquisition on December 22 will likely cost more than it did on June 8. What does that planning entail?

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What’s Trending in Marketing For March 2019

Stevens & Tate

Amazon has just launched Amazon Moments, a cross-platform solution that allows marketers to create cost-per-action (CPA) loyalty campaigns that can be made available off of a brand’s website or app. In fact, a recent study showed that pop-ups convert 1,375 percent better than traditional opt-in forms.

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Why we care about adtech: The complete guide

Martech

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Demand-side platforms.

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Maximizing ROI: 9 Great Ways to Leverage PPC for SaaS Companies in 2023

Single Grain

By tracking metrics such as click-through rates, conversion rates and cost-per-acquisition, SaaS brands can determine which campaigns are most effective and make adjustments accordingly. Your innovative tool stands to serve a pocket of your industry, and you need to figure out how to put it in front of people.