SmartBug Media

APRIL 18, 2023

Using customer segmentation to deliver targeted messaging that resonates with that segment can increase open rates and click-through rates. If you want specific benchmarks and strategic recommendations based on your industry, read our 2023 Klaviyo Benchmarks Report and Strategy.

Campaigns 98

Campaigns Advertising Benchmark Click Rate Open Rate 98

Litmus

DECEMBER 7, 2022

In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond. Make sure to register for our December Litmus Talks webinar where we’ll be discussing ALL the things we at Litmus think will be top of mind in email throughout 2023.

Email Marketing 90

Email Marketing Trends Planning Paid Search Agency 90

Only B2B

JUNE 27, 2023

According to research, personalized emails have a 26% higher open rate and a 41% higher click-through rate compared to generic emails. ABM has shown a 285% increase in engagement rates compared to traditional marketing methods. Referrals have a higher conversion rate and are more likely to lead to successful appointments.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Tips Lead Ranking 62

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 109

Open Rate Click Rate CAN-SPAM Advertising Benchmark 109

The Lead Agency

APRIL 14, 2024

In fact, 45% of marketers globally plan to increase their spending on content in 2024, 42% will keep the same budgets as 2023, and the remaining few are undecided or looking at a decrease. Most of the trends of 2023 remain in store for 2024, so you’d be forgiven for thinking it looks much the same. And it bears repeating.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Navigate the Channel

JANUARY 3, 2024

Segmentation allows for personalized content, increasing engagement and conversion rates. Optimize for Mobile With most email opens occurring on mobile devices, not optimizing for mobile is a serious mistake.  Every time you push ‘send,’ you can expect nearly half of all recipients to open it on a mobile device.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Huptech Web

DECEMBER 14, 2023

organic click-through rate (First Page Sage, 2023) The SEO industry is forecasted to be worth almost $218 billion by 2030 (Forbes) Fast loading pages rank significantly higher than pages that load slowly (Backlinko) The first organic result on mobile searches gets 27.7% of the clicks, versus 19.3% is expected to reach $8.2

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Only B2B

FEBRUARY 6, 2024

Email Engagement: Track email open rates, click-throughs, and unsubscribe rates to gauge prospect interest and tailor future communications. Source: “ The State of B2B Intent Data 2023 “) Reach high-value prospects before your competitors will!

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Optinmonster

DECEMBER 28, 2023

Pro-tip: Learn about 50 smart ways to segment your audience so you can target your message to achieve higher conversion rates, regardless of the channel you use. It’s hard to bucket the average engagement rate of social media as a whole. Instead, here’s a breakdown of engagement rates by the leading social media channels.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

SocialPilot

FEBRUARY 26, 2024

AI can predict the outcome of marketing campaigns through historical data like consumer engagement metrics, purchase history, email open rates, on-page time, and more. By automating these processes, marketers can achieve higher engagement, improved conversion rates, and a better overall ROI from their email campaigns.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Litmus

OCTOBER 4, 2023

Our email reporting template has space to share critical email analytics like: Deliverability rate Open rate Click-through rate Email quality score Unsubscribe rate Bounce rate Be sure to add any company-specific email reporting benchmarks, too. Everyone understands dollar signs, however.

Template 101

Template Budget Programs Click Rate Lead Ranking 101

Navigate the Channel

JANUARY 12, 2024

In 2023,  email marketing revenue  was estimated at more than $10 billion U.S, In a late 2022 poll, around half of marketing professionals surveyed reported a  two times improvement rate in their email marketing campaigns’ ROI , “leaving no doubt why email has maintained its claim to fame for decades.” according to Statista.

Open Rate 65

Open Rate Marketing AI Email Marketing Conversion 65

Blue Flame Thinking

SEPTEMBER 25, 2023

Email Marketing Services in 2023 Choosing an email marketing platform can be difficult as providers offer different features and pricing options. Capture email addresses, groom new clients, and grow current relationships. Review your email results, test new approaches or CTAs, and repeat your experiments.

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52

ClearVoice

JANUARY 8, 2024

In fact, approximately 50 percent of marketers saw their marketing goals change in 2023. Use it to measure KPIs such as website visits, pageviews, bounce rates , and conversion rates HubSpot Analytics: Provides analytics for inbound marketing, sales, and customer service. Technologies come and go.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

BenchmarkONE

JANUARY 18, 2023

In this article, we’ll go over some tips for setting measurable goals, simplifying goal setting, and giving your team a head start on increasing marketing and sales in 2023. For this goal, it will be important to measure success using various metrics: CTAs conversion rate. Unsubscribe rate.

Customer Satisfaction 76

Customer Satisfaction Click Rate CAN-SPAM Small Business Marketing 76

The ABM Agency

MAY 26, 2023

What is the ABM strategy 2023? By focusing on a smaller number of targeted accounts, your marketing efforts will yield higher conversion rates and increased sales. For instance, if email open rates are low, consider revising subject lines or personalizing content further based on persona insights.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

billion in 2023. From plain-text messages to highly targeted and automated emails, they have now mastered features like HTML and CSS coded design, interactivity, videos, and even live feeds. No wonder, the number of global e-mail users is set to grow to 4.4

Budget Programs 130

Budget Programs Email Marketing Campaigns Marketing Budget 130

Engagio

FEBRUARY 6, 2020

A report by Statista says global spending on digital ads will be $385 billion in 2020, and gradually increasing, will reach $517 billion by 2023. In a study conducted by MailChimp on emails from 50 different industries, the average open rate was found out to be just 21.33%. Source: Statista). Conclusion.

Account Based Marketing 119

Account Based Marketing B2B Marketing Trends Paid Search Agency 119

Marketing Insider Group

FEBRUARY 5, 2024

NotifyVisitors) Marketers utilizing buyer personas achieve 73% higher conversion rates. Wyzowl) In 2023, online videos accounted for 82.5% BigMarker) Image Source: Podia Conversion Rate Optimization (CRO) Stats The average conversion rate across all industries is 2.9%. of all internet traffic.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Martech

MAY 3, 2023

More than 40% of the evaluated B2B SaaS websites had a “Get a demo” CTA, according to the State of the Interactive Product Demo 2023 report. So while these CTAs are often used, their placement can make or break a conversion. Use this information to refine your campaigns and improve their effectiveness over time.

Top of Funnel 89

Top of Funnel Lead Ranking Lead Scoring Marketing Automation Services 89

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 52

Open Rate Click Rate CAN-SPAM Advertising Benchmark 52

DealSignal

MAY 8, 2023

Your bonus, your 2023 budget, or even your job may depend on it. Track and analyze your results: Monitor your email open rates, click-through rates, and conversion rates to see how well your campaign is performing. This can help improve conversion rates and reduce the likelihood of leads going cold.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Only B2B

AUGUST 25, 2023

Must Read: Best Account Based Marketing Tactics: Dominate B2B Marketing in 2023 Leveraging Multi-Channel Engagement A. These might include engagement rates, conversion rates, pipeline velocity, deal size, and customer retention.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

Optinmonster

FEBRUARY 16, 2023

To achieve this goal, you might track several metrics, such as open rate, click-through rate, conversion rate, and revenue generated from the email campaign. Email Open Rate Open rate is how many people actually open the email that you send to them.

Email Marketing 88

Email Marketing Clickthrough Click Rate Open Rate 88

Single Grain

FEBRUARY 1, 2023

With the latest Conversion Rate Optimization (CRO) statistics. Stay ahead of the game in 2023 by incorporating these top CRO stats into your digital marketing strategy. Multiple ) Only about 22% of businesses are satisfied with their conversion rates. ( The average conversion rate from SEO is around 14.6%

Statistics 59

Statistics Paid Content Top of Funnel Marketing Automation Services 59

Marketing Insider Group

MAY 9, 2023

That’s why in this post, we’re covering the art of audience engagement, and sharing 11 of our favorite ways to crush audience engagement in 2023 and beyond! Track your likes, comments, shares, and click-through rates to measure engagement with your social media content. Use Social Media In 2023, there are an estimated 4.89

B2B Thought Leadership 298

B2B Thought Leadership Webinar Metrics Thought Leadership Eye-Tracking 298

Tiecas

OCTOBER 30, 2023

While rented lists can quickly boost numbers, in-house lists, cultivated over time, offer more targeted engagement and significantly higher conversion rates. Maybe these findings from the 2023 State of Marketing to Engineers will convince you to start or continue to use email newsletters. There are exceptions, of course.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

billion in 2023. From plain-text messages to highly targeted and automated emails, they have now mastered features like HTML and CSS coded design, interactivity, videos, and even live feeds. No wonder, the number of global e-mail users is set to grow to 4.4

Budget Programs 48

Budget Programs Email Marketing Campaigns Marketing Budget 48

Optinmonster

JULY 21, 2023

Email Marketing Statistics Social Selling Statistics eCommerce Statistics Mobile Commerce Statistics SEO Statistics Content Marketing Statistics Social Proof Statistics Conversion Rate Optimization Statistics Email Marketing Statistics 61% of consumers prefer to be contacted by brands through email. billion by the end of 2023.

Statistics 58

Statistics Marketing Automation Services eCommerce Stats 58

Unbound B2B

JANUARY 10, 2023

Around 19% of the HubSpot survey respondents stated that lead and traffic generation is the biggest hurdle in 2023. The easiest way to calculate this is to divide the number of people who visit your shop or website by the lead conversion rate. Let’s use a 2% customer conversion rate in this example.

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

Valasys

DECEMBER 23, 2020

Almost every automated email gives a 86% high open rate and a 196% rise in click-through rates. The firms that use marketing automation software observe a 53% high conversion rate. billion dollars by 2023. Automating the emails delivers 320% extra income than the promotional emails. Revenue and Productivity.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Marketing Budget 52

Optinmonster

NOVEMBER 6, 2019

And in the US alone, we’re expecting to have 300 million online shoppers in 2023. In the near future, small retailers may see up to 30% higher mobile conversion rates compared to larger retailers. In 2023, eCommerce retail purchases are expected to rise from 14.1% In 2019, it’s estimated there are 1.92

Statistics 73

Statistics eCommerce Mobile Marketing User-Generated Content 73

SendX

JUNE 24, 2020

billion by 2023. [6]. Open rates for transactional emails are 4-8x higher than traditional emails. [40]. Emails with personalized messages have an average open rate of 17.6%. [41]. Cart abandonment recovery emails have a high opening rate of 40%. [42]. There were an estimated 3.9

Statistics 260

Statistics Email Marketing Open Rate Marketing Automation Services 260

SendX

MAY 17, 2021

billion by 2023. A low delivery rate (or high bounce rate) means that many of your emails are not delivered to inboxes. Your open rate. Average open rate for the wellness/fitness industry is 25.34%. Your click-through rate. This little tweak could increase your open rate.

Email Marketing 39

Email Marketing Work Management Marketing Management Paid Search Agency 39

LeadSquared

OCTOBER 19, 2020

billion daily email users by 2023. According to Omnisend report , Landing pages have the highest conversion rate of 23%. According to Statista Email Statistics 2020, there will be nearly 4.3 Landing Page Creation. Landing pages are crucial when you want to generate leads through digital campaigns.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

SendX

JUNE 24, 2020

billion by 2023. [6]. Open rates for transactional emails are 4-8x higher than traditional emails. [40]. Emails with personalized messages have an average open rate of 17.6%. [41]. Cart abandonment recovery emails have a high opening rate of 40%. [42]. There were an estimated 3.9

Statistics 195

Statistics Email Marketing Open Rate Marketing Automation Services 195

Optinmonster

NOVEMBER 27, 2019

But, this figure is expected to reach 22 percent in 2023. Abandoned cart emails have an average open rate of 45% and emails sent within 20 minutes after the abandonment of the cart have an average conversion rate of 5.2%. In 2019, e-retail sales accounted for only 14.1 % of all retail sales worldwide.

eCommerce 80

eCommerce Stats Statistics Amazon 80