2023 and Churn Rate - B2B Marketing Zone

Think the martech landscape is big? Here’s the size of the software industry overall

chiefmartech

JULY 30, 2022

Is 2023 the Year of the Martech Cataclysm? Up to 20% of the current martech landscape could churn before 2024. But it’s only the churn rate of existing martech vendors that I have a dark prediction about. Our plan is to share data between us and G2 to get a superset of all of them. No sugarcoating it.

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8 Marketing KPIs every SaaS brand should track

Strategic-IC

FEBRUARY 22, 2021

In fact, the market overall is expected to reach a staggering $623 billion by 2023. The challenge for the vendor is to convert this customer from a free user to a paid user” - Fes Askari, Director of Sales and Strategic Accounts at strategicabm. That’s a rapid evolution! Marketing KPIs at the Maturity level.

Enterprise Management

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B2B Marketing Zone

Think the martech landscape is big? Here’s the size of the software industry overall

8 Marketing KPIs every SaaS brand should track

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