Think the martech landscape is big? Here’s the size of the software industry overall
chiefmartech
JULY 30, 2022
” While there are certainly dynamics specific to marketing that feed the frenzy of new martech startups , the truth is that martech is merely a part of a much larger software revolution. That is the number of software products profiled on G2’s site as of last week. Second, new software startups keep being launched.
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