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Think the martech landscape is big? Here’s the size of the software industry overall

Chief Martech

” While there are certainly dynamics specific to marketing that feed the frenzy of new martech startups , the truth is that martech is merely a part of a much larger software revolution. That is the number of software products profiled on G2’s site as of last week.

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7 Growth Hack Strategies for B2B SaaS Companies


According to the Software as a service (SaaS) Global Marketing Report , the SaaS industry has seen a low growth from 2019 to 2020 at a compound annual growth rate (CAGR) of 1%. However, from 2021, the market is predicted to recover and increase at a CAGR of 10%, reaching $253 billion in 2023.