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7 Growth Hack Strategies for B2B SaaS Companies

SalesIntel

However, from 2021, the market is predicted to recover and increase at a CAGR of 10%, reaching $253 billion in 2023. Revenue Generated: Note the number of paying users, the free-to-paid user ratio, the number of initial transactions, upsell opportunities, monthly churn rate, and more. Build a Useful Freemium Tool.

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8 Marketing KPIs every SaaS brand should track

Strategic-IC

In fact, the market overall is expected to reach a staggering $623 billion by 2023. That’s why it’s essential that you, firstly, track your churn rate (monthly or quarterly), and secondly, identify the reasons behind lost business to minimize future issues. That’s a rapid evolution! Marketing KPIs at the Maturity level.

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8 Best Practices for Successful B2B Marketing Automation

Delivra

Forrester has predicted that spending on marketing automation will hit $25 billion by 2023 , signaling a 14% annual growth rate since 2017. Define/refine your buyer personas. With an effective marketing automation strategy, you can constantly define—and refine—your buyer personas. Proving marketing ROI.

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The Marketer’s Guide to AI-Supported Content Creation

ClearVoice

You can even use an AI tool like ChatGPT to help create buyer personas and make content edits based on them. It also helps mitigate your churn rate by flagging crucial moments when your clients may consider leaving your business. In fact, 91% of leading businesses have an ongoing investment in AI. Image Source: Signum.AI

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How to Create a Killer SaaS Content Marketing Strategy

Single Grain

Updated November 2023. Step 1 – Understanding Your Audience The first step to understand your target audience is to create a buyer persona and a customer journey map. Creating a buyer persona is crucial for understanding your audience. Software as a service products often involve complex technologies and solutions.