Remove 2023 Remove Churn Rate Remove Persona Remove Profiling
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Microscopic View of B2B Intent Data for Easy Lead Generation

Unbound B2B

Businesses can use intent data to find qualified leads, reduce churn rate, etc. . As an illustration, the baby boomer buyer persona loves Quaker oats. Lower churn rate. It can save them time and get qualified data at cheaper rates. .

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8 Marketing KPIs every SaaS brand should track

Strategic-IC

In fact, the market overall is expected to reach a staggering $623 billion by 2023. Churn. That’s why it’s essential that you, firstly, track your churn rate (monthly or quarterly), and secondly, identify the reasons behind lost business to minimize future issues.

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7 Growth Hack Strategies for B2B SaaS Companies

SalesIntel

According to the Software as a service (SaaS) Global Marketing Report , the SaaS industry has seen a low growth from 2019 to 2020 at a compound annual growth rate (CAGR) of 1%. However, from 2021, the market is predicted to recover and increase at a CAGR of 10%, reaching $253 billion in 2023.

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8 Best Practices for Successful B2B Marketing Automation

Delivra

Forrester has predicted that spending on marketing automation will hit $25 billion by 2023 , signaling a 14% annual growth rate since 2017. Define/refine your buyer personas. With an effective marketing automation strategy, you can constantly define—and refine—your buyer personas. Buyer personas are a critical component of a successful B2B marketing automation campaign. Throughout every phase, you need to keep your focus on buyer personas.