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10 AI marketing tools your team should be using in 2023

Sprout Social

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

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Why Employee Advocacy is Critical to Your Brand’s Success


Whether it’s a small café on the corner or a multi-billion-dollar enterprise, breaks are going to be a common feature if that sense of solidarity is lacking. What you publish to your own channels is essential to thought leadership. But a content publishing strategy that solely focuses on your own social channels is inherently limited.


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Demystifying PPC Pricing Packages: Optimizing Ad Campaigns

Single Grain

Pay-per-click advertising offers several compelling reasons for businesses to embrace this powerful digital marketing channel. Learn More: Multi-Channel PPC Advertising Case Study: Boosting Your ROI What Do PPC Packages Consist of and Why Are They Important? Work With Us Why U se PPC A dvertising?

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8 Best Practices for Successful B2B Marketing Automation


To get the best results, you must navigate massive amounts of data while managing numerous channels, deliverables, and campaigns. Forrester has predicted that spending on marketing automation will hit $25 billion by 2023 , signaling a 14% annual growth rate since 2017. Create a cohesive multi-channel experience.

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The Marketer’s Guide to AI-Supported Content Creation


It also helps mitigate your churn rate by flagging crucial moments when your clients may consider leaving your business. Those recommendations can lead to more time spent on your website, increased page views and click-through rates, and, ultimately, more conversions and revenue. Image Source: Signum.AI Sometimes it’s okay.