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10 AI marketing tools your team should be using in 2023

Sprout Social

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

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7 eCommerce Business Challenges in 2023 and How to Solve Them

Optinmonster

The reality is that most eCommerce websites suffer from the inevitable customer churn. A study by Omniconvert found that the average churn rate in eCommerce ranges from 62–82%. They also offer free shipping because they have an efficient supply chain network of their own. Take, for example, Fulfillment by Amazon (FBA).

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What are the essential Lead Management Metrics in 2023?

Valasys

Lead Management Metrics in 2023 A new year means new objectives for the company. So, before we introduce the Lead Management metrics you should be tracking in 2023, let us answer a very basic question: What are the Lead Management Metrics? It’s about time we introduce the top lead management metrics you should be tracking in 2023.

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11 Powerful Customer Retention Strategies You’d Need in 2023

Outgrow

11 Powerful Customer Retention Strategies You’d Need in 2023 For a business to thrive in today’s competitive market, it must find sustainable ways to attract new customers. 11 Effective Customer Retention Strategies in 2023 1. churn rate) and then provides a solution to solve it.

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How AI insights improve decision making

Sprout Social

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. At the same time, text analytics can monitor public concerns on social media.

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8 Best Practices for Successful B2B Marketing Automation

Delivra

Forrester has predicted that spending on marketing automation will hit $25 billion by 2023 , signaling a 14% annual growth rate since 2017. Increasing efficiency within the marketing department. Start segmenting your audiences early and efficiently with forms that ask for job title, company size, industry annual revenue, etc.

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8 Ways to Get the Most Out of Your Marketing Automation Software

GreenRope

Your marketing automation software can eradicate some of the tasks you really don’t enjoy yet are necessary for operating efficiently. This eradicates all of the pre-meeting prep that marketing analysts or marketing managers often have to do to make a marketing meeting efficient. Track CRM activities. To name a few things.