Remove 2023 Remove Churn Rate Remove Deliverability Remove Multi-Channel
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8 Best Practices for Successful B2B Marketing Automation


To get the best results, you must navigate massive amounts of data while managing numerous channels, deliverables, and campaigns. Forrester has predicted that spending on marketing automation will hit $25 billion by 2023 , signaling a 14% annual growth rate since 2017. Create a cohesive multi-channel experience. Marketing automation allows you to create a seamless experience across numerous channels, ensuring that your messaging is cohesive on any device.