MQLs vs HQLs – Valuing, Pricing and Deciding Which One to Buy?
JANUARY 4, 2023
Cost per acquisition (CPA) or customer acquisition cost (CoCA/CAC). With this tool, you can view a detailed revenue report showing estimated CLV, total revenues generated over specified periods, and the average churn rate per day. Quick Summary: As B2B companies do not operate with infinite marketing budgets, it is important to prioritize leads that give the business a good return on investment (ROI).