8 Marketing KPIs every SaaS brand should track
FEBRUARY 22, 2021
In fact, the market overall is expected to reach a staggering $623 billion by 2023. We’re still early-stage here, but metrics to measure at product / market fit level include: Cost per Acquisition (CPA) / Customer Acquisition Cost (CAC). That’s a rapid evolution! As a result, SaaS businesses face increasing pressure to adapt and grow.