MQLs vs HQLs – Valuing, Pricing and Deciding Which One to Buy?
JANUARY 4, 2023
When deciding which type of lead you should invest in, evaluate the value of each lead and prioritize leads by their cost and potential returns. Consider factors such as customer lifetime value (CLV), cost of customer acquisition (CoCA) or customer acquisition cost (CAC), and ROI from repeat customers when evaluating the overall lead generation success of your company. Awareness that the cost of leaving the problem unresolved is too high.