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11 User Engagement Metrics You Should be Looking at in 2023


11 User Engagement Metrics You Should Be Tracking in 2023. Churn Rate. Retention Rate. Bounce Rate. There are a number of ways to measure user engagement, including retention rates, satisfaction scores, social engagements, and more. Overall, some of the most important ones are: Audience growth rate.

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10 AI marketing tools your team should be using in 2023

Sprout Social

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.


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Looking for Ways to Improve Your SaaS Product Marketing Skills?

Tomorrow People

Would you rate the task as hard or easy? That means educating yourself on product development cycles, customer success efforts, and churn rates. For salespeople in particular, this may require a monumental shift in mindset and daily behaviors. Better position yourself to deliver essential benefits to the business.

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SaaS Marketing Plan Guide: How to Grow Your SaaS Sales in 2023?

Unbound B2B

Even when you’ve completed a sale, the work doesn’t stop there: onboarding, churn rates, growth hacking, and a slew of ROI calculations are all part of the complicated terrain that SaaS marketers require to navigate. Retention rate plays a crucial role here. Improve ROI measurement. So, let’s have a discussion today!

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8 SaaS Marketing Trends You Can’t Ignore in 2020

Single Grain

To give you an idea of where things are headed, here's a snapshot of the global SaaS industry: It will see a compound annual growth rate (CAGR) of 9.22% between 2019-2023. billion during 2019-2023. The artificial intelligence as a service (AIaaS) market is expected to reach $6-7 billion by 2023.

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8 Best Practices for Successful B2B Marketing Automation


Forrester has predicted that spending on marketing automation will hit $25 billion by 2023 , signaling a 14% annual growth rate since 2017. As you gain more data insights from your marketing automation, you can start fine-tuning your workflow to reflect customer behavior. Create a campaign designed to reduce your churn rate.

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Demystifying PPC Pricing Packages: Optimizing Ad Campaigns

Single Grain

Targeting options for audiences: It offers diverse targeting options like keywords, demographics, behaviors, and remarketing, reaching potential and existing customers. Hourly Rate: Pricing hourly allows agencies to accommodate the different budgets of each client better. This may impact the time allocated to your advertising efforts.

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